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Lotus Evija shown in John Player Special livery at Goodwood SpeedWeek

Goodwood SpeedWeek is here, and Lotus is using the event to highlight the upcoming Evija electric hypercar. Lotus is calling this the car’s “public dynamic debut,” which is relatively true, though the lack of a public audience at Goodwood does put a bit of a damper on the idea. Regardless, the livery used to wrap the Evija is what truly caught our attention. For those familiar with Lotus racing liveries of the past, youÂ’ll immediately recognize it as a modern take on the John Player Special livery. Lotus even photographed the Evija in this livery sitting next to a few old Formula 1 cars wearing the original John Player Special digs. Black and gold just looks proper on a Lotus racecar, and it looks absolutely superb on the Evija, too. Since this is technically a dynamic debut, Lotus also gave us a short video that you can check out below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The most intriguing part is the audio. Those electric motors are loud. It canÂ’t come close to matching the yowl of a high output gasoline engine, but the Evija is clearly going to make its own dramatic, electric noise. ThatÂ’s all well and proper, because extra theater is what electric cars typically lack. In an adjacent news brief, Lotus detailed some of the things it did to save weight. Lotus believes that “Colin Chapman would agree the Evija is 100% a true Lotus.” To make it so, Lotus says the carbon fiber monocoque is extremely light, weighing in at just 284 pounds, contributing to making it the lightest electric hypercar when it comes out (not as though thereÂ’s much competition).  Using holes and free space contributed to the lightweighting efforts, too. The venturi tunnels through each rear haunch both save weight and produce downforce. The center console design and floating dashboard leave tons of empty space behind where weight would accumulate otherwise. LotusÂ’ crossbeam design for the dash helps it serve as a structural member and also houses the interior ventilation system, combining two elements into one and saving weight. Lotus says youÂ’ll be able to see the Evija attack the Supercar Run on SpeedWeek, where it will attempt to set a fast lap time against many other new supercars and hypercars. Related Video:

What has Lotus got in store for us in Geneva?

In its latest announcement, Lotus has reported a substantial increase in sales over the past nine months of this fiscal year to date. That's good news for the once troubled niche automaker, but the interesting part was hidden further down the release. After detailing the jump in sales by 54 percent worldwide, Lotus announced that it "is revealing an exciting new car at the important Geneva International Motor Show in early March 2015." While little in the way of details were confirmed, the company said that "the product will remain true to its core pillars of lightness, performance and driving purity by embodying all of them in a most desirable package." Sounds pretty Lotus-like to us, but just what form it will take remains to be seen. Given that the Malaysian-owned British automaker has scrapped all of its ambitious new projects, the overwhelming likelihood is that whatever it is preparing to reveal in Geneva will be based on one of its existing models: the Elise, Exige or Evora. The last we heard, Hethel was planning a revision to the Evora, convertible and even crossover versions of the same, as well as an even more hard-core version of the Exige to take the place of the extreme 2-Eleven track car. The announcement refers to the Elise S Cup that was the company's most recent reveal, but seems to indicate that the Geneva show car will be something different. 19 January 2015 Lotus sales up 54% world-wide for the first nine months of the financial year · 81% sales increase EU overall · 88% increase in UK · 143% increase in France · 139% increase in Germany · 29% up USA; 50% up Canada · 24% up Asia and Middle East · 130% sales increases in China; 125% in Japan · Lotus Motorsport shows 19% increase · 163 dealers, 25 more than nine months ago, 50 more in pipeline by the end of 2015. · Exciting reveal in Geneva Announcing that overall sales are up by 54% in the past nine months provides tangible proof that the forward strategy established by Lotus Cars is working. In volume terms, the increase of 551 cars over the previous year, to a total of 1,565, is an excellent result for the British sports car maker. Lotus has enlarged and strengthened its representation globally, with 25 new dealers enrolled across a number of territories in the past nine months, with another 50 new dealers joining Lotus by the end of 2015.

Lotus pumps Exige up to 430 horsepower

It seems that every few months or so Lotus has yet another lighter, faster version of one of its cars, usually with an emphasis on the lighter part. This time, the latest, fastest Lotus gets a big bump in power. It's the Lotus Exige Cup 430, and it shares its supercharged V6 with the recently launched Evora GT430. That means it makes 430 horsepower, an impressive 55 more than the 375-horsepower Exige Cup 380. It also produces 325 pound-feet of torque. That engine is impressive enough in the Evora GT430, but it becomes pretty breathtaking in the Exige, which weighs about 2,410 pounds. Though that's slightly heavier than the Cup 380, the overall power-to-weight ratio has improved, and Lotus says the 430 can fly to 60 mph in just 3.2 seconds from a standstill. It also boasts a higher top speed than the 380, at 180 mph, which is 5 mph more than the 380. Perhaps more impressive is the fact the Exige Cup 430 is the fastest road car Lotus has tested at its Hethel race track, beating the track-oriented 3-Eleven road car by 1.2 seconds. Among the other interesting features of the Exige Cup 430 are the three-way adjustable shocks as well as adjustable front and rear anti-roll bars. More of the car's total downforce, 45 percent to be precise, acts on the front now, compared with 36 percent on the Cup 380. Four-piston brake calipers are used at each corner. It also comes with a number of weight-saving features as standard, including the lithium-ion battery and titanium exhaust. It can also be optioned to be a legitimate race car with an FIA-legal roll bar and airbag delete. But just the stock car isn't cheap. It has three different price tags depending on whether you purchase it in the U.K., Germany, or France. But the cheapest price in dollars comes from the U.K. where it retails for GBP99,800, or just shy of $131,000 at current exchange rates. Related Video: Featured Gallery Lotus Exige Cup 430 View 9 Photos Image Credit: Lotus Lotus Coupe Lightweight Vehicles Performance