2005 Lotus Elise Roadster on 2040-cars

Auto blog

Why Lotus thinks its luxury EV game plan will succeed globally

  Luxury sports car and EV maker Lotus completed its SPAC merger last week in the U.S. and its stock was publicly traded for the first time on Friday. It’s an interesting turn of events for the Geely-backed automaker now known as Lotus Tech given the uncertain EV market, but one that may prove an exception to the struggles of other pure-play EV makers. Trading under the ticker LOT on the Nasdaq, Lotus Tech will focus on the higher end of the EV market with its Eletre SUV and Emeya sedan, which will not only be offered in the US but also in Europe and, more importantly, China. “What is most important here is that we are definitely going to more markets at the same time through more models and through more stores,” said Lotus Tech CFO Alexious Lee to Yahoo Finance from the Nasdaq market site. By the end of the year Lotus will have four vehicles in production, three of them EVs. “These four models are currently available in Asia Pacific and part of it is also available in UK and EU,” Lee said. “We're having the new [Eletre] SUV model coming into the U.S. in the third quarter of this year, so different markets have different strategies and different product offerings and different conditions." Lotus is able to go to market in a number of territories due to the backing of its majority owner, Chinese auto giant Geely. But it also raised a considerable amount of money through its SPAC merger. Lotus Tech said it raised more than $880 million in pre-closing and PIPE financing commitments, with a targeted valuation on listing day of nearly $7 billion. Lotus Tech also had an interesting partner with its SPAC merging, combining with L Catterton Asia Acquisition Corp (LCAA), which is backed by French luxury conglomerate LVMH. Lotus Eletre in Solar Yellow View 11 Photos As Lotus targets the luxury segment with its vehicles — the Eletre and Emeya will be playing in the $80,000 to $150,000 ballpark — having a partner like LVMH, with its deep connections and insights into the luxury consumer, could be hugely beneficial. “Now what is more important here is Anish Melwani, who is the CEO for LVMH North America, will be on the board of Lotus Tech,” Lee said.

Lotus bows out of Paris Motor Show

The plan put forth by former Lotus CEO Dany Bahar was to explode the British brand into the high-dollar sports car segment and directly challenge its marquee names. The first explosion came with the surprise introduction of five concepts at the 2010 Paris Motor Show. What has continued to surprise, though, is that the explosions haven't stopped: parent company Proton has had troubles leading to a reworking of its Formula One involvement, its IndyCar effort has had a rough ride, Proton's sale to Malaysian conglomerate DRB Hicom led to a production stoppage, and while the company was reassured that it wouldn't be sold, Bahar was shown the door - along with four of those Paris concepts, as far as we can tell. Yet the company is still making highly regarded cars and going racing.
So it shouldn't be all that surprising that, according to a report in Car and Driver, Lotus won't be attending this year's Paris Motor Show at all. Lotus didn't have much to show off at the Geneva Motor Show or the New York Show as all development was halted for two months, and the new corporate owner and new CEO installed by that owner are still working through the details of its niche English property. We will hope this is nothing more than a step in the reorganization, and look forward to seeing the Hethel firm again in Los Angeles or Detroit.

Renault settles on Lotus, to take 65-percent stake in F1 team

Renault's coquettish moves toward becoming a constructor again have been news all season. The expected maneuver, should Renault say "Oui" to such, was for the French carmaker to repurchase the Lotus team - the team it sold at the end of 2010 to Genii Capital. Then last week we got the surprise news that Renault had been talking to Force India about taking a majority stake, but that information came with the context that Renault had discussions with several teams about such a move. Autosport reports that Renault has finally decided to get back together with Lotus, taking a stake worth up to 65 percent for 65 million pounds. The deciding factor was said to be the facilities that Lotus has available compared to Force India, including the Enstone factory formerly owned by Renault, plus a computational fluid dynamics program, driver-in-the-loop simulator, and a 60-percent-scale wind tunnel. The final shareholding stake will be split between Gerard Lopez at 25 percent and Renault ambassador Alain Prost at 10 percent. Renault will make a 7.5-million-pound payment immediately, completing the acquisition by paying 5.75-million-pounds per year for the next ten years. On top of that, Renault will invest a budget commensurate with those of Mercedes-AMG Petronas and Infiniti Red Bull Racing. The carmaker's board and CEO Carlos Ghosn have approved the deal, it is up to Lotus shareholders to agree to everything by Monday, when Autosport says the papers will be signed. The deal puts team drivers and the Red Bull engine supply in question. It should be expected for Romain Grosjean to remain, but keeping Pastor Maldonado is not a certainty. As for engines, Red Bull's engine supply contract states it must be Renault's priority, so Renault could stick with the Mercedes power unit Lotus currently uses for one more year, or help Red Bull get in bed with Mercedes. We should know more next week. Related Video: