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Lotus cars to be 'Made in China' at new Geely plant, according to documents

BEIJING/SHANGHAI — The Chinese owner of Lotus plans to start producing the British sports car brand in China for the first time with the opening of a new 9 billion yuan ($1.3 billion) factory in Wuhan city, company job advertisements and government documents showed. The previously unreported plans are Zhejiang Geely Holding Group's first move to shake up the British brand since its purchase of a majority stake in 2017. The move is in line with Geely's ambitions to build more up-market cars and throw off its reputation for copycat designs and shoddy quality. For Lotus, it could mean greater production volumes and new models such as SUVs to boost sales. "For Geely, going high-end can help it take more market share," said Alan Kang, Shanghai based analyst at LMC Automotive. "Geely needs to do that to better compete with global brands." Lotus cars are currently built in Norfolk, England. Geely and Lotus said in a joint statement that while Norfolk was Lotus's manufacturing home, a key part of the firm's strategy to revive the brand was expanding the brand's manufacturing footprint globally. "Details on additional locations and models will be confirmed in due course," the company said in an e-mail to Reuters. The planning authority of Hubei province, whose capital is Wuhan, last month approved Geely's plans for the plant. The factory will be able to manufacture 150,000 cars annually, according to a document posted on the authority's website. The Wuhan Development Zone, where the factory will be based, said in a statement posted on its website last month that production at the plant would include "Geely's Lotus project". The Wuhan Development Zone did not respond to Reuters' request for comment. The documents did not say when the plant would start operations. The facility is approved to build all-electric battery cars, electric hybrids as well as combustion engine cars like Lotuses. Job advertisements on Geely's website show the automaker is looking to fill at least 20 Wuhan-based roles for the Lotus project. LUXURY AMBITIONS While is not clear what portion of the new Chinese production line would be devoted to the British brand, greater production volumes would be consistent with Geely's stated ambition to grow the market for Lotus by broadening its line-up. Geely sold only 1,630 Lotuses globally in 2018. Lotus currently produces models such as the Evora and Elise.

Lotus rolls out factory delivery program for Elise, Exige and Evora

"We are delighted to open our doors to customers so that they can collect their new car from us direct." - Jean-Marc Gales
Buying a Lotus sports car now comes with an added perk - you get a peek behind the curtain at the famous factory in Hethel, England.

Alpine joins forces with Lotus to develop an electric sports car

Renault's performance-rooted Alpine division linked arms with Caterham to develop the current-generation A110, but it brought the project in-house after the partnership collapsed. It's again looking across the English Channel to design the model's replacement. It teamed up with Lotus to examine ways to create a nimble electric sports car. Both companies issued a statement to cautiously explain the project remains at the embryonic stage. Development work hasn't started yet. Executives simply agreed to conduct a comprehensive feasibility study for the joint engineering, design, and development of a battery-powered model. On the French side, the car (assuming it's approved) will replace the A110. In the United Kingdom, it's unclear whether the Lotus-badged variant will take the torch from an existing model (like the Elise), or if it will be positioned as a standalone car. While it sounds like nothing is set in stone yet, the match makes sense. Alpine and Lotus are both niche players in the automotive industry, though they're part of much larger groups (Geely owns Lotus). And they both made a name for themselves by building light sports cars. Neither has ever offered a rival to the Lamborghini Aventador, for example. Working together will allow them to find a common solution to the problem of offsetting the mass of an electric powertrain. Overlapping is certainly possible, but Alpine and Lotus can stay in opposite corners of the same room if they put their respective DNAs front and center. Their jointly-developed electric sports car will need to be small, nimble, and quick. From there, Lotus could shape its version as a convertible (or at least with removable roof panels) while Alpine could turn its model into a coupe, the body style it's most closely associated with. Design will be a major differentiating factor, too. Lotus previously hinted its future cars will borrow styling cues from the Evija. We don't know exactly where Alpine is headed, but nothing suggests its future cars will also look like the Evija. Alpine's reshuffling won't end there. Renault announced that the firm will gain responsibility for Renault Sport and Renault Sport Racing in the coming years, and that it will become 100% electric. It will introduce at least three new models during the first half of the 2020s: a car that looks like a city-friendly hatchback, its first crossover, inevitably, and the aforementioned A110 replacement.