2005 Lotus Elise Base Convertible 2-door 1.8l on 2040-cars

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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Radford Type 62-2 John Player Special takes the coach-built sports car even higher

Radford revealed its Type 62-2 a month ago, and today the coach-building company is releasing its first 62-2 variant. It’s simply called the JPS, short for John Player Special. YouÂ’d be able to guess that just by looking at the car, though, as itÂ’s completely done up in the traditional John Player Special black and gold livery. This JPS Type 62-2 isnÂ’t just a livery either. ItÂ’s the most extreme version of the car, even more so than the Gold Leaf version of the standard Radford that improves matters over the “Classic” model. Engine output sees a sharp turn upwards from 500 horsepower to 600 horsepower in the JPS. ItÂ’s still using the 3.5-liter supercharged V6 youÂ’d find in the Lotus Evora (an engine Lotus borrows from Toyota), but this one is heavily modified. Radford says it uses upgraded pistons, new connecting rods, camshafts and an upgraded supercharger. Plus, itÂ’s running a more aggressive engine calibration. Hauling it to a stop are upgraded brakes — Radford uses carbon ceramic rotors and AP calipers. New and larger carbon composite wheels (18-inch front and 19-inch rear) from Dymag are fitted and wrapped with Michelin Pilot Sport Cup 2 tires. Plenty of appearance and aero changes are made to separate the JPS from the other Type 62-2s. Radford says itÂ’s either lightly massaged or made big changes to every area of the bodywork. YouÂ’ll notice a giant new splitter up front, larger side air intakes to cool the more powerful engine and a more extreme diffuser in back to produce more downforce. WeÂ’ll also note that the JPS “livery” is not a sticker package; itÂ’s all painted on, requiring hours and hours of work by hand. Pricing for the JPS hasnÂ’t been revealed, but itÂ’s guaranteed to be expensive. This special model will be sliced out of the total production of Type 62-2s. Only 12 of the 62 total cars will be the John Player Special cars, so theyÂ’ll be incredibly rare — Radford says itÂ’s currently taking build slot applications, so you still have a shot at buying one. If you want to see the JPS in person, Radford says it will be on display at this yearÂ’s Goodwood Revival. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lotus admits its fancy London shop is a waste of money

Piccadilly in London is one of the most expensive shopping streets in the world. And right by where they filmed that awesome scene from American Werewolf in London, Lotus has a showroom. I wandered in last week. Handmade suit, posh watch, smart shoes. But the lack of interest from the sales staff made me think I was wearing a Kimi "Leave me alone I know what I'm doing" T-shirt. To the cognoscenti it's a bit confused. There is no separation between the Lotus F1 team and Lotus cars. Even though a friend at Lotus F1 once told me that the team has a closer relationship with Microsoft than it does with Lotus Cars. What makes this especially strange is that the F1 stuff is front and centre: overpriced caps, T-shirts, and team gear, with the cars playing second fiddle. Yet this is a store paid for by Cars. You have to wonder what the shop is going to sell next year when the Enstone F1 team drops the Lotus name to become Renault. But that is nothing to the wondering you start to do when you speak to the staff. On a previous visit I'd asked about the relationship between Lotus F1 and Lotus Cars, and the sales staff insisted that they were one and the same. A short time after that I spoke to Lotus CEO Jean-Marc Gales at an event where he'd been the guest speaker. He told me that moves were underway to fix the problem and that they would soon have staff in the shop that knew about the cars. So last week's return visit was depressing. In the back there is an Exige and an Elise. I asked the difference and the girl suggested that we look it up on the internet. She took a business card, I made my excuses and left. Daft really I might not have bought a car but I was seriously tempted by the GBP20 carbon fibre pen. My local dealer, Hexagon, called and mailed, but what was really telling, and bloody impressive, was the call from Hethel. I vented my disappointment with the Piccadilly store, and the Lotus man explained. And impressed. Normally you'd get some dreadful company line about how the shop wasn't for people like me, that it was all deliberate to avoid scaring people off and welcome new blood to the brand. But instead he was honest. He told me that the shop was a folly. That it was one of Dany Bahar's many expensive ideas. He signed a ten-year lease on the shop at a million pounds a year and they can't afford to run it. They did train up some good people but, as you can't pay people rural Norfolk salaries and expect them to work in Piccadilly, they left.