2005 Lotus Elise Base Convertible 2-door 1.8l on 2040-cars

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New models, new markets: Lotus plans major expansion in the 2020s

Lotus was so quiet during the 2010s that some enthusiasts wonder if it still exists. It's alive, it's healthier than it's ever been in recent memory, and it's orchestrating a major expansion that will put it back in the spotlight. Its renaissance starts with the Evija, an electric hypercar packing a 2,000-horsepower punch that Matt Windle, the company's engineering boss, called a trailblazer. Future models will all be influenced by this limited-edition coupe. Beyond that, the company is taking steps to overhaul its entire business, from the design language that characterizes its cars to the restaurant its employees eat at — seriously. Even the cafeteria is getting a makeover. "We're building the brand, building the product range, building the dealer network, and building facilities. There's a huge investment program going on," Windle told Autoblog. "We need to shoot the arrow far enough ahead so that we don't get stuck in the day-to-day problems and instead keep an eye on what we need to do long-term," he added. The company's to-do list is long, and rebuilding a brand is difficult, but Lotus believes it can pull it off. The executive team is betting on an array of new products to reach customers in markets Lotus has little or no presence in; the United States comes to mind. The ultimate goal is to increase the brand's annual volume. Windle understandably couldn't shed light on the product plan, but unverified rumors point to a born-again Esprit powered by a 500-horsepower hybrid powertrain made up of a mid-mounted, Toyota-sourced V6 and electric components provided by sister company Volvo. Another one of the company's future models is an SUV —its first — allegedly built on Volvo bones and aimed at the Porsche Macan. We hear a new Elise is coming, too. The engineer explained his team doesn't feel the least bit constrained by the decades-long heritage Lotus is built on, and it's ready to embrace new technologies as it moves forward. "Electrification has given us the ability to look at things differently," he explained, while clarifying the company's core values (aerodynamics, ride, handling, and lightweight construction) won't be overlooked as it expands. "We will stay true to them," he pledged. "Light is right," the phrase famously coined by Lotus founder Colin Chapman, will live on, then. China-based Geely purchased a majority stake in Lotus in 2017 and it's helping turn it around.

eBay Find of the Day: 2000 Lotus 340R, claimed only street-legal example in US

These days most of the news out of Lotus comes when it releases a lighter or faster version of the Elise, Exige or Evora. However, the stripped-out, Elise-based 340R might already show the logical conclusion of that concept, despite coming out in 2000. Now, one of the 340 made is up for auction on eBay Motors, and the seller in Fort Lauderdale, FL, claims that it's the only street-legal example available in the US.
Lotus founder Colin Chapman always had an obsession with making his vehicles as light as possible, and the 340R adhered to that adage about as closely as a street car could in 2000. These minimalist roadsters eschewed opening doors, windows and a roof in the pursuit of cutting the fat off the brand's hardly portly Elise. The company's engineers also trimmed away the fenders to give their creation a semi-open wheel design that looked as wild when new as today. For the interior, they installed two racing buckets, and the most of the rest was left in bare metal, including the pedals. All of the changes reportedly brought the 340R down to around 1,545 pounds.
Power comes from a 1.8-liter four-cylinder with a five-speed manual gearbox. The 340R is available with 177 horsepower or a tuned 187-hp version from that mill, but the seller doesn't specify which one this is. It's still a pretty fresh car, though, with just 3,577 miles claimed on the odometer.

Lotus Exige Sport 350 adds even more lightness

Lotus is constantly looking for more weight to cut out of models like the Elise and Exige, as light as they already are. The company somehow found 112 lbs to carve out of the Exige, and the result is the new Sport 350 you see here. Following the reveal of the Elise Sport and Elise Sport 220, the new Exige Sport 350 weighs just 2,480 pounds. That's 112 pounds less than the existing featherlike Exige S, with its aluminum chassis and composite bodywork. To cut weight where there was so little to be cut, the engineers in Hethel fitted a new louvered tailgate, battery, engine mounts, center console, HVAC piping, and insulation materials. All of those new components are lighter than the ones they replace, fulfilling company founder Colin Chapman's ethos of "adding lightness." The 3.5-liter supercharged V6 carries over with the same output of 345 horsepower and 295 pound-feet of torque. But with less weight to move, the Exige Sport 350 will now reach 60 from a standstill in just 3.7 seconds, topping out at 170 miles per hour. With it, Lotus also retuned the suspension and the six-speed manual gearbox, which now features a deliciously exposed linkage. A six-speed automatic is also available, adding 12 lbs to the curb weight and altering performance only negligibly. Deliveries will begin in February across Europe before reaching markets overseas in March (around the same time that the Exige Sport 350 Roadster will follow). Unfortunately North America isn't one of those markets, since both the Elise and Exige were withdrawn from these shores in 2011. Hope springs eternal, however, that the next generation will reach us sometime after 2020. New Lotus Exige Sport 350 – Light is Right · 51 kg lighter than previous Exige S · 345 hp and in excess of 300 hp/tonne · 0-60 mph in 3.7 Seconds and top speed of 170 mph · Heritage Tartan interior and new colour and trim options As the ultimate incarnation of the world famous Exige, Lotus has revealed the Sport 350, the latest version of the class-leading and award winning sports car, that's lighter and faster than ever before. The new Exige Sport 350 is the next model in the range to mark the reintroduction of the renowned 'Sport' naming designation. It joins the recently announced Lotus Elise Sport and Elise Sport 220 – delivering a lighter and even more performance-focused driving experience.