2005 Lotus Elise - 45k Miles on 2040-cars

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Lotus C-01 motorcycle shows its carbon-fiber face

Well, this isn't exactly what we were expecting. The images you see above come from Motorcycle News in the UK and are apparently official renderings of what the upcoming Lotus C-01 motorcycle will look like. As you can see, it's sort of a power cruiser, with a raked-out front end and extremely wide rubber out back.
Power will reportedly come from a liquid-cooled V-twin engine sourced from KTM, similar to the one used in the Austrian's brand's own RC8R, but tuned to produce around 200 horsepower. It appears that the powertrain and all its related necessities will be housed in a carbon fiber monocoque (whether the bodywork serves as a stressed member or not, we can't say) in a traditional-looking black (really, exposed carbon fiber weave) and yellow color scheme.
From the looks of these renderings, the C-01 might be intended as a competitor for the Ducati Diavel and ought to be very quick in a straight line. We're not so sure that's what a motorcycle wearing the Lotus badge should be, even if its builders are only using the marque's name under license, but we're looking forward to seeing the final result in production trim.

A Lotus Super Seven shows what simple beauty means

Roadgoing sports cars don't get much more pure than the Lotus Seven. With no roof or luxuries of any kind, this is quite possibly the car that exemplifies better than any other Lotus founder Colin Chapman's ethos of "simplify, then add lightness." Geoff Wise owns a 1963 Lotus Super Seven, and he shows why the car's uncluttered layout works so well, as you'll see in Petrolicious' latest video. Petrolicious often profiles people who take a classic car and upgrade it into a vintage racer one piece at a time. Wise did the exact opposite, though. He bought his Seven as a track car and converted it to work better on the road. For example, the engine now runs on pump gas, but it still has plenty of power. The bored and stroked 1.7-liter four-cylinder has a claimed 120 horsepower, which is more than adequate in the 1,000-pound Lotus. Wise says the Seven gets tons of attention when he goes for a drive, especially from kids. It's easy to understand why. In a world of crossovers and active safety systems, seeing a car that's so basic is transfixing. Enjoy watching the little Lotus on the road in the latest clip from Petrolicious. If you don't have the space for one in the garage, there's at least the option of the upcoming Lego kit for your bookshelf. Related Video:

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...