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Volvo-based, Chinese-built Lotus SUV allegedly due out in 2020

Lotus will set foot in the lucrative SUV segment before the end of 2020, according to a recent report. It's preparing to unveil a high-riding model named Lambda that will be made in China with Swedish parts. Five-plus years in the making, the first Lotus-badged SUV will share its SPA platform with several members of the Volvo range, including the XC90, and with the plug-in hybrid Polestar 1. Citing unverified reports from China, Holland-based AutoWeek reported the Lambda will land in the same segment as the Porsche Cayenne Coupe and upmarket variants of the BMW X6. Patent images (pictured) suggest it will wear a fastback-like roof line. Using the flexible SPA platform will allow Lotus to offer a variety of powertrains, including gasoline-burning four-cylinder engines with forced induction and at least one plug-in hybrid option. SPA wasn't designed to accommodate six- or eight-cylinders, so leveraging electrification will likely be the easiest way for engineers to unlock more performance. An electric variant will reportedly join the range a little bit later in the 2020s. Production will begin in Wuhan, China, in late 2020, according to the same source. Whether the model will be sold in the United States is up in the air. It would make a significant amount of sense: Americans have an insatiable appetite for SUVs, and the company has often stressed it wants to increase its sales in our market. Lotus hasn't commented on the report, and it has remained quiet about its long-rumored SUV. We heard a lot about the model from Jean-Marc Gales, its former CEO; he notably said it will be to the Cayenne what the Evora is to the 911, and he pledged it would become the fastest and most agile model in its segment. He's gone, replaced by Phil Popham in 2018, so that strategy might have changed. If the rumor is accurate, we won't have to wait long to see how Lotus can apply its design language and its unique engineering philosophy to an SUV. Related Video:

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Lotus Type 130 electric supercar officially named Evija

Only known as the Type 130 to this point, the new Lotus supercar finally has its official name: Evija. Lotus made the announcement at the 2019 Goodwood Festival of Speed, and some fans have the lucky opportunity to get a sneak preview of the all-electric performance vehicle during the event. The Evija, which is pronounced "ev-eye-a," will be the first car Lotus has produced under the ownership of Chinese umbrella company Geely. Evija means "the first in existence" or "the living one," according to Lotus, thought the company did not go into the origins of the word. With cars such as the Rimac C_Two already in existence, the Evija is not the first electric supercar, but Lotus says it is the "first all-electric hypercar" from a British automaker. It's also the first electric Lotus. The Evija is slated for its world debut in London on July 16, 2019, and production is expected to start in 2020. However, Lotus set up a light show experience at Goodwood that involves that car. So, fans won't see the full vehicle, but the experience will tease small yet-to-be-seen details.  Very little information is known about the car yet, save for a nebulous aero image and a couple short video teasers. It will have a push-button gear selector, a light-up rear Lotus badge, an electric charging dock cover, and it appears it will have a tablet style dash setup. And, of course, carbon fiber will be the material of choice inside and out. We'll have full specs, photos, and information shortly. Auto News Green Green Lotus Lotus Evija