2005 Lotus Elise on 2040-cars

Auto blog

Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Renault formalizes return to F1 with Lotus acquisition

No longer satisfied with simply providing engines, Renault confirmed that it will return to running its own Formula One team next season. Though the terms of the deal are still being worked out, the French automaker will re-acquire the team currently known as Lotus. Renault previously owned and operated this same operation for nearly 10 years. Renault first entered the series in 1977. The company shut down the original Equipe Renault Elf in 1985, but continued powering Lotus, Ligier, and Tyrrell for another season. After a three-year break, it returned as an engine supplier with Williams in 1989, winning championship titles with the likes of Nigel Mansell, Alain Prost, Ayrton Senna, and Damon Hill behind the wheel. The 1995 season saw the start of the partnership with the team now in question when Benetton switched over from Ford power. After several years of success and more titles, Renault bought out the team and ran it as its own from 2002 through 2011 – winning two more titles with Fernando Alonso – before selling the operation to Genii Capital, which has run it since under the Lotus name. Even after Lotus switched to Mercedes power, Renault continued supplying other teams with engines, most notably winning back-to-back world titles with Red Bull before the new turbo hybrid engines arrived and Renault's performance dropped off. Now, in another case of history repeating, Renault is gearing up to bring the team based in Enstone back in-house. The move will likely see the Lotus name disappear again, after it was hotly contested with the Caterham team that ultimately disappeared as well. With it, Renault will return as a full-on works effort with its own engines, just like rivals Ferrari and Mercedes. Renault Announces Return to Formula 1 in 2016 - Carlos Ghosn announces his decision that Renault will return to Formula 1 with its own team for 2016 season. - Renault, 12-time Constructors' Champion with nearly 40 years in the sport, is an iconic brand in Formula 1 and intends to play an active role in the sport's development. - F1 is a technology showcase and accelerates development of Renault's innovation and range of sports cars. Following the September announcement of the signing of a Letter of Intent with Lotus F1 Team, teams at Renault continued to evaluate the possibility of a return to Formula 1. Particular attention was paid to competing successfully with its own team in a financially sound way starting in 2016.

Lotus to add 2 new sports cars by 2020, SUV by 2022

British sports carmaker Lotus will bring two new sports cars in 2020 with an SUV right behind them in 2021 or '22, becoming the brand's first all-new vehicles since it began production of the Evora back in 2009.CAR Magazine reports the news in an interview with Lotus CEO Jean-Marc Gales. Of the two cars, he said only that one will be a replacement for an existing car, with the other likely to be a limited-edition, track-focused car slotted above the Evora. It'll base the cheaper of the two on an evolution of Lotus' bonded aluminum chassis, while the other will get a new carbon-fiber chassis and become the brand's new performance flagship. Chinese automaker Geely, which also owns Volvo, purchased a majority ownership stake in Lotus last year, adding what's hoped to be a measure of stability and badly needed investment to years of ownership changes and endless re-iterations of existing models. With Geely money backing the operation, it's likely these two vehicles will be more likely to come to fruition than the last batch of ambitious concepts from the company, which included a new Esprit, Elite, and Elan. Those never progressed beyond the concept stage. The company soon after revealed the Evora GT430 as its fastest, most-powerful road car to date, with a 0-to-60 time of 3.7 seconds, and it put the same supercharged V6 in the Exige to bump up horsepower to 430 and increase torque to 325 pound-feet. Meanwhile, Lotus is ending production of the 3-Eleven this year, and Gales has previously said the company was developing a new Elise for 2020, so it's likely that's one of the new cars. The Elise and Exige were withdrawn from the U.S. back in 2011. The new vehicles will benefit from technology from Geely's network of suppliers, and Geely is also apparently hiring new Lotus staff and investing "millions" in Lotus' production lines. Lotus said its sales were way up in both Europe and the U.S. during its last fiscal year, and while the brand still lost money it narrowed its financial losses and said it expected to be profitable before tax for the current fiscal year.Related Video: