2005 Lotus Elise on 2040-cars

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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Lotus confirms new Emira will be its last car powered by gasoline

Lotus is four years into the 10-year Vision80 plan that it announced at its 70th anniversary in 2018, and according to Matt Windle, managing director of Lotus Cars, the brand is "on track" to completely revitalize its line of sports cars as it branches out into profitable new automotive segments. Windle also confirmed the name of Lotus' upcoming new vehicle: "The spirit and passion that gave the world the Elise, Exige and Evora will live on in the next generation of cars – cars like the all-new Lotus Emira." The British company's sports car replacement, previously known as the Type 131, will make its virtual debut on July 6 before being shown in public at the Goodwood Festival of Speed that begins on July 8. Lotus confirmed that the Emira will be offered solely with internal combustion engine options and will not offer hybrid power, and that the powerplant comes from "an exciting new powertrain partnership" with options that are "new to Lotus." The company's Elise, Exige and Evora used four- and six-cylinder engines sourced from Toyota and tuned specifically for high-performance use. The Emira, which will be priced similarly to the Evora, will be the last production Lotus powered by gasoline, and it will be built atop a brand-new "Elemental" platform that relies on the brand's familiar extruded aluminum-intensive chassis. Three more platforms are currently in development, and these four architectures will provide the basis for the company's planned expansion. The next we expect to see in production is the Hypercar architecture that forms the basis of the upcoming Lotus Evija. The electric Evija and its "Extreme" platform will start rolling out of the Hethel headquarters later this year. Lotus' "Evolution" platform is next, and it will underpin "an all-new range of lifestyle vehicles" that "will catapult Lotus into a new era of higher retail volumes and significant revenues." We take that to mean SUVs. This Premium architecture was reportedly designed by Lotus in the UK with collaboration from other brands under the Geely umbrella in China and Sweden and Germany. Finally, Lotus and Alpine have consummated their recently announced partnership and will launch an "E-Sports" platform that will be "will be flexible and modular." We expect a range of electric vehicles on this architecture that could include everything from sports cars and hatchbacks to crossovers and other utility shapes.

Lotus Evora Sport 410 will come to North America this year

Just a year after debuting the 400-horsepower Evora 400, Lotus now reveals the Evora Sport 410, which sharpens the coupe even more. As the name suggests, power creeps up to 410 hp, but the more impressive change is the 154-pound drop in weight. Like the 400, the new model is even on the way to the US. "A specific North American version of the Evora Sport 410 will be announced later in 2016 along with the price," Alastair Florance, Lotus Group PR Manager, told Autoblog. We hope it's as light here as in the rest of the world. The Evora Sport 410's extra power and fewer pounds translate to improved performance. The run to 60 miles per hour now takes 3.9 seconds, versus 4.1 seconds for the Evora 400. The top speed remains the same at 186 mph. The latest model is also three seconds per lap faster around Lotus' Hethel test track compared to the 400. Lots of new carbon fiber parts are the key to the significant weight loss, which takes the coupe down to 2,921 pounds. The front splitter, roof, tailgate, rear diffuser, sport seats, and front access panel are now made from the lightweight material. Inside, there are single-piece door panels, which no longer have armrests or stowage pockets. Lotus plans to build 150 Evora Sport 410s a year, but it's not clear whether that figure includes the North American specific model. Prices in the UK start at the equivalent 79,900 pounds ($112,000 at current exchange rates). We don't yet know US numbers, but the Evora 400 sells for $89,900 here. You can assume a higher cost for this model's greater performance. Lightening strikes again: The Lotus Evora Sport 410 • 0-60 mph in 3.9 secs and a top speed of 186 mph • 70 kg slashed from the weight of the Evora 400 • Comprehensive carbon fibre package as standard • Increased power, reduced mass, sharper handling • Total production limited to one-hundred and fifty vehicles per year In a move that should surprise no one, Lotus has raised the bar once again by lightening the Evora in order to develop the sensational Evora Sport 410. Following on from the recently announced Elise Cup 250, and the Exige Sport 350, Lotus' famous Lightweight Laboratory has been hard at work cutting the weight of the Evora 400 by a massive 70kg. With a host of high-performance carbon fibre components as standard, and sharing the 410 hp supercharged engine with the track-bred 3-Eleven, the Lotus Evora Sport 410 clocks 0-60 in 3.9 seconds on its way to a top speed of 186mph.