White 120" Stretch Limousine By Krystal Koach on 2040-cars

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Why Lincoln says it's loving Ellen and Conan MKC ad spoofs [w/videos]

You would think that commercial being ridiculed across the Internet would be an advertising executive's worst nightmare, but that's not necessarily the case. At least not when it comes to Lincoln and its latest campaign to promote the new MKC.
The campaign features Matthew McConaughey channeling his characters from True Detective and The Lincoln Lawyer, and was quickly spoofed by both Conan O'Brien and Ellen DeGeneres. But instead of shaking their heads in dismay at the comedy talk-show hosts' take on their ad, Lincoln and its advertising firm Hudson Rouge welcome the free publicity.
"We're flattered. Just to get out into the public mind with parodies says you've achieved a certain amount of notoriety," Hudson Rouge CCO Jon Pearce told Automotive News. "It's hard to put a dollar amount on earned media. We couldn't ask for better."

Ford recalls 650,000 trucks and SUVs for defective wipers

Ford announced earlier this month that it is recalling 652,996 F-Series pickups, Expeditions and Lincoln Navigators produced for the 2020 and 2021 model years to address an issue that may cause their windshield wipers to separate, reducing visibility and leading to potentially hazardous driving conditions.  According to the Blue Oval, one of its suppliers used worn tooling components that resulted in wiper arms being produced with splines that are not tall enough to fully engage the motor pivots they're mounted to, which can cause the connection to strip when the motors are turned on. This could result in the wiper arms not moving at all, or engaging only intermittently.  "Worn wiper arm spline tooling core inserts at the supplier resulted in insufficient spline tooth height, which can cause the arm attachment to strip when used with a certain wiper motors with higher torque," Ford said in its defect report to NHTSA. "Potential symptoms include erratic or slow wipe speed of the driver or passenger wiper arm. An improper functioning wiper arm may potentially result in reduced visibility in certain conditions, which could increase the risk of a crash." Ford says the vehicles were not produced in VIN order, so while not all of the nearly 653,000 vehicles have bad wiper arms, they're all suspect until proven safe. Ford will notify owners of the recall campaign starting in May.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Recalls Ford Lincoln Safety Truck SUV

Ford Model e losing billions as it says EV unit should be seen as startup

DETROIT — Ford Motor Co.'s electric vehicle business has lost $3 billion before taxes during the past two years and will lose a similar amount this year as the company invests heavily in the new technology. The figures were released Thursday as Ford rolled out a new way of reporting financial results. The new business structure separates electric vehicles, the profitable internal combustion and commercial vehicle operations into three operating units. Company officials said the electric vehicle unit, called “Ford Model e,” will be profitable before taxes by late 2026 with an 8% pretax profit margin. But they wouldn't say exactly when it's expected to start making money. Chief Financial Officer John Lawler said Model e should be viewed as a startup company within Ford. “As everyone knows, EV startups lose money while they invest in capability, develop knowledge, build (sales) volume and gain (market) share,” he said. Model e, he said, is working on second- and even third-generation electric vehicles. It currently offers three EVs for sale in the U.S.: the Mustang Mach E SUV, the F-150 Lightning pickup and an electric Transit commercial van. The new corporate reporting system, Lawler said, is designed to give investors more transparency than the old system of reporting results by geographic regions. The automaker calculated earnings for each of the three units during the past two calendar years. Model e had pretax losses of $900 million in 2021 and $2.1 billion last year, and it is expected to lose $3 billion this year. In the past two years Ford has announced it would build four new battery factories and a new vehicle assembly plant as well as spending heavily to acquire raw materials to build electric vehicles. By the end of this year, the company based in Dearborn, Michigan, expects to be building electric vehicles at a rate of 600,000 per year, reaching a rate of 2 million per year by the end of 2026. Ford Blue, the unit that sells internal combustion and gas-electric hybrid vehicles, made just over $10 billion before taxes during the last two years. Ford Pro, the commercial vehicle unit, made $5.9 billion during those years, the company said. For this year, Ford expects Ford Blue to post a $7 billion pretax profit, modestly better than last year. Ford Pro is expected to earn $6 billion before taxes, nearly double its earnings last year, Lawler said. Ford was to present the new structure, announced last March, to analysts and investors on Thursday.