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Lincoln and MKZ propose brand reinvention

Lincoln made a rather assertive statement about the future of its products at the 2012 LA Auto Show. Rather than put any new vehicle on display for the first press day, the American premium brand placed a collection of classic cars from its past on the show floor. For the second day, that assortment was replaced with more than a half-dozen examples of the all-new 2013 MKZ. Following that, Lincoln teased a new ad campaign that was in the works, and it appears we now have the first extended promotional video.
Entitled "The Lincoln Motor Company," the spot acts as more of a mission statement, rather than an ad, featuring (once again) cars from Lincoln's past, as well as certain bits of Americana usually reserved for a Levi's ad. The video concluded with Lincoln reintroducing itself to the world, accompanied by a new name: The Lincoln Motor Company.
The video is likely to be the first of many in a large advertising blitz by the automaker, in concert with the rolling-out of the new MKZ. The sedan was the only new vehicle featured in the video, and Lincoln is betting heavily on this "reinvention" to bring customers in to see its new sedan. We want to know what's next. Scroll down to watch the video.

Lincoln Corsair reportedly on track for 2020 as replacement for MKC

Last month we told you how Lincoln was considering renaming the MKC crossover as the Corsair. Now, a report suggests that the MKC replacement is on track for 2020, a year ahead of schedule. Ford Authority reports the accelerated timeline, citing unnamed sources. Ford reportedly told dealers at a meeting this spring in Orlando it was considering Lincoln Corsair as the crossover's new name, but that it could change its mind before it went into production as a 2021 model. The accelerated development of the Corsair — or whatever its final name may be — might be a result of Ford's recent decision to do away with sedans and double down on hot-selling crossovers, SUVs and pickups. Ford Authority's sources tell it that Lincoln is borrowing elements including the mirrors, front fenders, tail lights and wide stance from the Aviator Concept that it unveiled in March in New York City. The Aviator was teased with a plug-in hybrid powertrain option, and given Ford's plans to electrify its lineup, it's entirely possible the Corsair will follow that path as well. Lincoln is slowly moving away from its MK alphanumeric naming system, adopting instead exotic travel-themed nomenclature (think Continental, Nautilus and Navigator). In this case, an actual "corsair" was a pirate ship popular along the southern Mediterranean from the 16th through the 18th centuries. Ford also already owns the name Corsair, so that helps. The MKC is Lincoln's strongest-selling vehicle in China, where the brand has seen explosive growth tapping into the droves of newly created wealthy carbuyers. In the United States, Lincoln sold 27,048 MKCs in 2017, making it the brand's third-best selling model behind the MKZ sedan and MKX crossover ( soon to be renamed the Nautilus). For the first half of 2018, it had sold 12,289 units, which was down 8.7 percent from the prior-year period. Related Video: Image Credit: Lincoln Lincoln Crossover Luxury PHEV lincoln mkc lincoln aviator

2024 Lincoln Nautilus pricing is already out, and it's up

The new 2024 Lincoln Nautilus was just revealed, but now pricing is already out. Not only is pricing available to walk through, but Lincoln opened up its configurator and is allowing you to build and price one. As you might expect from a new generation with a whole lot more features, the base price is up. A 2024 Nautilus Premiere starts at $51,810, including the $1,395 destination charge — weÂ’ll note that the new Nautilus will be built in China now, but the destination fee is the same as the Canadian-built 2023 model. Overall, the new Nautilus is $5,590 more than the outgoing version. Considering that AWD is now standard equipment, and the plethora of additional tech/features now present in this new generation, the increase is no surprise. The Nautilus comes with a gas-only 2.0-liter turbo engine as standard equipment, but you can select the hybrid option for an extra $1,500. LincolnÂ’s mid-level trim is the Reserve at $56,145, which adds “premium” leather seats in the first and second rows, a leather-wrapped steering wheel, unique “jewel” accented grille and 21-inch wheels instead of the 19-inch wheels standard on the Premiere. Both the Premiere and Reserve have very expensive packages that group together a bunch of premium options — weÂ’d recommend reading through them on the configurator to see if theyÂ’re must-haves for your needs. If you want BlueCruise 1.2 (hands-free driver assist system) or one of the available Revel audio systems, though, youÂ’ll need to select one of these packages. Per usual with Lincoln, the Black Label trim is the range-topper. It comes with nearly every option as standard equipment and starts at $75,860. The biggest choices you can make here are powertrain — Lincoln still charges $1,500 extra for the hybrid in the Black Label — and then picking your exterior and interior color themes. Chalet, a cream and brown theme, or Redwood, a reddish-brown and black theme, can be selected on the inside. ThereÂ’s a $3,000 Jet Appearance Package available, too, which comes with unique wheels, fully-blacked-out exterior trim and a unique interior. You can even spend $2,000 on LincolnÂ’s fancy, new Chroma Caviar Dark Grey Metallic paint, the most expensive color in the catalog. Check all of these boxes, and you can get a Nautilus up to $82,360. At that price, you could buy an entry-level Navigator or a well-equipped Aviator.