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2020 Lincoln Aviator 450-hp PHEV will get its own exterior visual cues

Lincoln will brand its powerful plug-in version of the new Aviator crossover as a GT hybrid package with a few distinguishing visual cues when it goes on sale next summer. The luxury PHEV crossover will do battle with competitors like the Porsche Cayenne E-Hybrid, Volvo XC90 T8 and BMW's (incredibly long-winded) X5 xDrive45e iPerformance. The "GT" designation harkens to the golden era of grand touring and is meant to convey the combination of high performance and comfort over long distances. "It's really trying to get at how Lincoln is redefining luxury performance," said Brad Jager, the Aviator brand manager. The hybrid system will deliver 450 horsepower and a whopping 600 pound-feet of torque, which are increases of 50 hp and 200 lb-ft over the pure combustion version powered by a twin-turbo 3.0-liter V6. Lincoln isn't releasing expected electric-only range or fuel economy, and it's keeping most of the details of the hybrid system under wraps for now. It has said you'll also be able to hold the charge to be deployed later, such as for short trips in town. Lincoln is, however, making a few subtle exterior changes to designate the GT hybrid setup, which will be offered in the higher-end GT and Black Label trim models (the entry-level Aviator and Reserve models will be available only in gasoline combustion versions). First are changes to the Lincoln star badge on the grille and Aviator badge on the side flanks, which fill in with a blue color borrowed from the original Lincoln V12 badge from the 1930s and '40s — a neat touch on a vehicle that is reviving a nameplate. The grille itself is also an inversion of the new Lincoln treatment appearing on models like the Navigator and Nautilus. So where the grilles on those models have cutouts, the GT hybrid grille has protruding shapes that dissipate the further away they are from the center badge. Lastly, the PHEV will come with 21-inch wheels instead of the 22-inchers that equip non-hybrid versions. Lincoln says it designed the rear-wheel-drive architecture with the Aviator in mind, allowing the battery to go underneath the passenger-side second-row seats and maximizing interior space. Engineers also fit an electric motor between the V6 engine and the 10-speed automatic transmission. Lincoln hasn't announced pricing on the Aviator, which goes on sale next summer, and the plug-in hybrid versions will obviously command a premium.

Matthew McConaughey returns in new Lincoln MKX ads

Matthew McConaughey is getting back behind the wheel of a Lincoln for a set of cool new ads for the MKX. Unlike his oft-parodied spots for the MKC, the latest ones eschew the easy-going actor's semi-philosophical musings in place of some smooth jazz, a mysterious story, and shots of the luxury crossover on the road. Separately, the three commercials are titled Welcome, Arrival, and Winning Hand, and they combine to tell a story of McConaughey getting ready for a game of poker. Of course, the MKX is meant to be the real star, and the spots show off its high-end tech, including a 360-degree camera, Revel Audio system, and hands-free parking. Keep an eye out for a cameo from a classic Lincoln in one of the ads. For really curious viewers, the automaker is also extending the story to its homepage to explain more about the people McConaughey is meeting. In addition to giving McConaughey and the MKX starring roles, there's A-list talent behind the camera too. Replacing Nicolas Winding Refn from the MKC spots for these is Gus Van Sant, best known for directing Good Will Hunting and Milk, plus recent BMW i8 videos. The new ads make their broadcast debut during college football games on Saturday, September 12 on ABC and re-air during NFL games on the 13th on CBS and Fox. However, you can get an early peek by watching the combined short film above. Let us know in Comments how you think they compare to McConaughey's MKC spots. Collaboration Between McConaughey and Lincoln Evolves in Spots for All-New Lincoln MKX Quiet Luxury, an understated yet compelling experience brought to life by the all-new Lincoln MKX, underpins a new series of television advertisements featuring Matthew McConaughey. All-new Lincoln MKX, representing the latest chapter for the brand, featured in new television advertisements with Matthew McConaughey Acclaimed director Gus Van Sant brings distinct cinematic style to these Lincoln MKX ads, which introduce new characters and storylines. The new spots debut during key college football matchups on Saturday, Sept. 12, on ABC. They can be seen again during NFL games on Sunday, Sept. 13, on CBS and FOX. "What appeals to me about this new series of ads is that while the overall Lincoln message remains consistent, the way it is delivered continues to evolve," said Matthew McConaughey.

2025 Lincoln Aviator revealed with new face, more tech, no more PHEV

The 2025 Lincoln Aviator is here wearing the model’s first refresh since its launch for the 2020 model year. ThatÂ’s a long period of time to go without any significant changes, but luckily for Lincoln, the Aviator never really fell out of favor. This refresh follows the Ford ExplorerÂ’s update for 2025, its platform mate, and the scope of changes made to the Lincoln is similar. The exterior wears the new Lincoln family front fascia with a taller grille, new LED headlights that creep into the grille itself and an updated front bumper. Nothing changes out back, but Lincoln says both the LED daytime running lights and LED taillights now feature welcome and goodbye animations. Two new colors join the palette – Cenote Green (pictured first in the gallery at the top of this post) and Whisper Blue Metallic – and a couple of new wheel designs arrive for 2025, too. None of these updates drastically change the handsome Aviator, which weÂ’re fine with because this sleek Lincoln three-row SUV has always looked dashing. Only one engine option is available for the Aviator, which is the 3.0-liter twin-turbo V6 that makes 400 horsepower and 415 pound-feet of torque. Power is sent to either the rear wheels or to all wheels via a 10-speed automatic transmission, which Lincoln says is re-calibrated this year for smoother performance. Unfortunately, the Grand Reserve PHEV trim that was dropped for the 2024 model year will not be returning in 2025. Lincoln tells us that its take rate of just 14% wasnÂ’t enough to justify continuing to build it, which is a real shame, because that was one quick plug-in hybrid SUV with 494 horsepower and 630 pound-feet of torque. The good news on the mechanical side of things is that the adaptive suspension is now standard instead of optional. The air suspension continues to be available as either an option on the Reserve trim or standard equipment on the Black Label. The biggest changes come inside the Aviator. A new dash design does away with climate control buttons, tucking them into the touchscreen. The start/stop button moves to sit next to the other “piano key” style shift buttons, and the center stack is simplified with more empty space for beautiful trim to sprawl across. The storage areas in the center console are slightly re-jiggered, with the one pocket on the left being the new wireless phone charger.