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Lincoln again asking dealers to move out from under Ford's roof

Lincoln is once again looking at ways to stand out from parent company Ford and establish itself as a credible player in the luxury segment. The company has returned to its plan for standalone showrooms to give its sales and image a boost. In 2018, Lincoln asked 150 Ford-Lincoln dealerships in its 30 biggest American markets to make plans for a standalone showroom by July 2019, and inaugurate it by July 2021. Of those stores, 72 signed on — but the others resisted, partly because the move requires investing millions of dollars. Lincoln put the campaign on hiatus in December 2018, and now Automotive News has learned it's ready to relaunch the plan after finding a middle ground that satisfies both executives and store owners. The publication said dealers gained more freedom to choose how big of a store they build; square foot requirements are no longer tied to the market size. Lincoln also agreed to treat dealers who don't comply more fairly, notably by reducing financial penalties, and it made the aforementioned deadlines more flexible. Standalone Lincoln stores must now be completed by July 2022. The move makes sense, at least on paper. As Autoblog reported in 2018, research shows dealers with standalone showrooms sell more cars. The handful of Lincoln retailers that sell cars in purpose-built showrooms have seen their sales increase considerably faster than those who display the firm's models next to Ford-badged vehicles. Customers "want to buy a luxury product in a luxury environment," explained Robert Parker, Lincoln's head of marketing, at the time. Lincoln was historically tied to Mercury, though the Continental also incongruously shared showroom space with the De Tomaso Pantera during the early 1970s. Lincoln moved under Ford's roof when Mercury was done away with in 2011, and it began experimenting with standalone stores in the early 2010s. Auto News Lincoln

Lincoln Aviator concept takes a shine to Shinola

At the Pebble Beach Concours d'Elegance, Lincoln is displaying a special Aviator concept that was created in collaboration with the Detroit-based Shinola brand of watches and accessories. The SUV features unique exterior design elements, but the most eye-catching aspects are found in the cabin. The interior is awash in Shinola's whiskey-colored leather, which for once in an automobile actually looks like real cowhide. The rich, brown hue contrasts sharply with off-white cloth seat inserts and more off-white on the dash and door panels. Tying the two colors together is a neat center stripe on the seats that is another Shinola signature design element. The dash and center console also are adorned with a metal mesh trim, said to be inspired by Shinola watch bands. The exterior, meanwhile, is finished in pearl white, similar to Shinola's mother of pearl watch faces. The wheels and grille insert are matte copper. For now, the Aviator Shinola concept is just a design exercise. But a good portion of the Lincoln brand's recent comeback can be attributed to its emphasis on interior design, and specifically, an imaginative use of color and materials. So, we could see Lincoln making a collaboration like this official. After all, they've done it before. A Shinola Aviator is just the hipper, modern version of the same idea that sold the Continental Mark V back in the day, as the commercial below reminds us. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ford recalls nearly 200,000 Expeditions and Navigators for fire risk

Ford is recalling 2015-2017 Expeditions and 2015-2017 Lincoln Navigators because the front blower motor could fail and cause a fire. In total, 198,482 Expeditions and Navigators will be recalled. In the official recall documents posted by NHTSA, Ford says that it “has not identified the cause of this condition.” However, Ford also says it is currently aware of 25 fire allegations related to the blower motors on these vehicles. Despite not strictly identifying the cause of blower motor fires, Ford put forth a theory in its fieldwork analysis of the issue.  “In June 2022, based on component analysis, Ford Engineering theorized that a mispositioned blower motor brush holder spring could cause an internal short or localized heating of the brush spring or holder. It is believed that when a fire initiates on the blower motor, it does so at the positive brush holder location. The variable blower controller would remain operational and there would be no signs of an overheated relay. Field data indicates that this concern typically occurs at a higher time in service, and on vehicles with higher mileage.” Since the blower motor is located on the passenger side interior behind the glovebox, the fires that start are interior fires. Ford isnÂ’t aware of any accidents related to this issue, but there is one claim of burnt hands and fingers as a result of a fire. According to Ford, warning signs of an impending fire or failed blower motor include an inoperative fan, burning smell and/or smoke from the instrument panel vents while the vehicle is on. To remedy this situation, Ford is recalling the affected SUVs and replacing the blower motor assembly with a revised part. The new part uses a blower motor assembly design utilized on other applications. If folks with these SUVs experience any symptoms of blower motor failure before the new part becomes available, Ford says they can take their vehicle to the dealer to have it replaced with a part of the same design. Once the redesigned part becomes available, the dealer will then swap it in. Owner notification letters are expected to begin on September 12 this year. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.