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Lincoln MKC configurator comes alive

Lincoln has already announced most of the trim level and option pricing for its upcoming 2015 MKC due out this summer, and now it has launched a configurator allowing prospective buyers to get a better idea of how this new model will stack up against other compact luxury crossovers. We already knew that the MKC will have a starting price of $33,995, but now we know that its price includes a destination charge of $895.
Models equipped with the base 2.0-liter EcoBoost engine come standard with the Premiere package - $33,100 for front-wheel drive and $35,595 for all-wheel drive. Both models offer equipment upgrades from the Select and Reserve packages. The $3,230 Select package adds features like leather seats, power passenger seat, folding and heated door mirrors and painted 18-inch wheels, while the pricier $6,935 Reserve package adds in heated and cooled front seats, panoramic roof, hands-free liftgate, two-tone wheels and an embedded modem (providing features such as remote lock and unlock, vehicle finder and pre-conditioning).
Opting for the new 2.3-liter EcoBoost inline-four raises the base price to $39,965, and it comes standard with all-wheel drive and all of the equipment in the Select package; the Reserve package is still optional. All models can be further optioned up with the $2,235 Technology Package (adding adaptive cruise, active park assist and lane keeping system) and the $580 Climate Package (heated rear seats and steering wheel, auto high beams and rain-sensing wipers). Checking all the options, a fully loaded 2015 MKC with the 2.3-liter EcoBoost will have a total MSRP of $47,715.

Lincoln takes to the Super Bowl with Twitter schizophrenia

Lincoln has officially pulled off the wraps on its ad for this year's Super Bowl. As you may recall, the company invited people to send in their tweets to help craft the spot's story line with Jimmy Fallon in the director's chair. The company chose five tweets and ran with them, and the result is, well, about as focused as your average online comment thread. We do get plenty of shots of the all-new Lincoln MKZ, as well as at least one comment on the interior leather's suppleness.
Do we learn a single thing about the brand's new honey? Nope. But there's a turtle crossing, a band of bikers, a German farming student and herd of alpacas. Mostly, the ad just makes us tired. You can check out the full spot before it airs during the big game by watching it below. We'll be busy preparing for the alpacalypse.
AOL Autos' associate editor Peter Bigelow went deeper in his criticism. Have a read: Lincoln's Super Bowl Ad is A Flop.

NHTSA upgrades Ford floor mat unintended acceleration probe

According to a Bloomberg report, the National Highway Traffic Safety Administration has upgraded an investigation into complaints of unintended acceleration lodged against Ford vehicles. The investigation began in June of 2010 when just three complaints had been received and it only concerned the Ford Fusion and Mercury Milan, but this was at a time when the phrase "unintended acceleration" made grown men go pale. With 49 additional complaints received since then, the investigation has been reclassified as an engineering analysis - the last phase before a recall - and it has been expanded to include the Lincoln MKZ, making for a total of "around 480,000" units affected between the three sedans from the 2008 to 2010 model years.
The ostensible cause is that floor mats are trapping the accelerator pedal, but according to a Ford statement at the time, the entrapment is due to owners placing the optional all-weather floor mats, or aftermarket floor mats, on top of the car's standard floor mats. NHTSA has backed up that assessment, pinning the blame on "unsecured or double stacked floor mats."
On the face of it, it would appear that NHTSA has upgraded the status not because of Ford's error, but owner error, and Ford has stated publicly that it is "disappointed" in NHTSA's move. On top of NHTSA still being skittish after that other unintended acceleration debacle, it could be seen to be taking its time investigating all of the variables: it's reported that Ford changed its accelerator pedal design in 2010, a "heel blocker" in the floorpan has been considered a potential culprit in how the floor mats could be trapping the pedal, some drivers have said the floor mats weren't anywhere near the pedal, and according to a report in the LA Times, in "a letter sent by Ford to NHTSA in August 2010, the automaker said it found three injuries and one fatality that 'may have resulted from the alleged defect.'"