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Matthew McConaughey returns in new Lincoln MKX ads

Matthew McConaughey is getting back behind the wheel of a Lincoln for a set of cool new ads for the MKX. Unlike his oft-parodied spots for the MKC, the latest ones eschew the easy-going actor's semi-philosophical musings in place of some smooth jazz, a mysterious story, and shots of the luxury crossover on the road. Separately, the three commercials are titled Welcome, Arrival, and Winning Hand, and they combine to tell a story of McConaughey getting ready for a game of poker. Of course, the MKX is meant to be the real star, and the spots show off its high-end tech, including a 360-degree camera, Revel Audio system, and hands-free parking. Keep an eye out for a cameo from a classic Lincoln in one of the ads. For really curious viewers, the automaker is also extending the story to its homepage to explain more about the people McConaughey is meeting. In addition to giving McConaughey and the MKX starring roles, there's A-list talent behind the camera too. Replacing Nicolas Winding Refn from the MKC spots for these is Gus Van Sant, best known for directing Good Will Hunting and Milk, plus recent BMW i8 videos. The new ads make their broadcast debut during college football games on Saturday, September 12 on ABC and re-air during NFL games on the 13th on CBS and Fox. However, you can get an early peek by watching the combined short film above. Let us know in Comments how you think they compare to McConaughey's MKC spots. Collaboration Between McConaughey and Lincoln Evolves in Spots for All-New Lincoln MKX Quiet Luxury, an understated yet compelling experience brought to life by the all-new Lincoln MKX, underpins a new series of television advertisements featuring Matthew McConaughey. All-new Lincoln MKX, representing the latest chapter for the brand, featured in new television advertisements with Matthew McConaughey Acclaimed director Gus Van Sant brings distinct cinematic style to these Lincoln MKX ads, which introduce new characters and storylines. The new spots debut during key college football matchups on Saturday, Sept. 12, on ABC. They can be seen again during NFL games on Sunday, Sept. 13, on CBS and FOX. "What appeals to me about this new series of ads is that while the overall Lincoln message remains consistent, the way it is delivered continues to evolve," said Matthew McConaughey.

2024 Lincoln Nautilus First Drive Review: Lincoln's moonshot (with nits to pick)

PALM SPRINGS, Calif. – It was only a decade ago when Lincoln seemed destined to go the way of Oldsmobile and Mercury. Odd styling, cheap retro interiors and blatant parts sharing with supporting Ford vehicles had this storied American luxury brand trailing the competition by a significant margin. Then things started turning around with the reborn Continental sedan in 2017, followed by the massive and massively improved Navigator the following year. In hindsight, I equate those to the Mercury and Gemini space programs that led to Apollo and the game-changing moonshot. After driving the all-new 2024 Lincoln Nautilus throughout the Palm Springs area, it could very well deserve the accolades and ticker tape parades bestowed upon NASA in 1969. Starting with the new styling, this second-generation Nautilus manages to stand out from the crowd without shouting. There's a quiet resolve in the rounded-over corners and subtle sculpting. The appropriately sized grille has suggestions of woven Bentley rods while a distinctive horizontal bar connects the Lincoln emblem to the narrow LED headlights. Below, two brushed metal accents anchor the fascia with a classy foundation. Down the sides, a distinctive flourish spans almost the entire length of the front doors, and the absence of traditional door handles gives the profile an unusually clean look. Those door handles are integrated into the window frame in the same manner as the Continental, further emphasizing the way reflections and shadows dance across the gentle curves of the bodywork. Around back, there are echoes of Audi or Porsche, but not in a derivative way since it integrates well with the rest of the Nautilus. To my hyper-critical styling eye, I can only find the slightest of nitpicks in a series of horizontal stripes present in the rearmost side window that are repeated in the edges of the headlights and taillights. My nitpicking is typically a good omen, as it means there isn't anything significant to fault it for, and that could very well be the theme of this review. While the exterior is suitably attractive, the interior is downright stunning. The biggest attention-getter is the 48-inch curved panoramic display that spans the entire length of the dashboard. It's the type of design element expected of a concept or prohibitively expensive luxury vehicle, not a production SUV starting in the low $50,000 range. Even better, it works.

Weekly Recap: An '80s encore in the auto world

The '80s returned in a big way this week, as National Lampoon's, Ghostbusters, Miami Vice, and even Tetris were back in the news. While there were far more serious topics (see below), nostalgia mingled with modern marketing to put these Reagan-era favorites back in the spotlight. The '80s were alternately cold and corny at times, but their cultural touchstones can still generate big money. That's why Infiniti recreated an iconic scene from National Lampoon's Vacation (1983) for an advertisement that hawks the QX60 crossover. Actor Ethan Embry, who played Rusty Griswold in a later Lampoon's movie, pilots the Infiniti – which is serving as a modern Family Truckster – for a trip to Walley World. A blonde pulls alongside in a red Lamborghini. They flirt, and she drives on. Christie Brinkley, who played the original girl in the red sports car (she drove a Ferrari in the '83 flick), is riding shotgun and chides Embry with: "A blonde. In a convertible. Seriously?" Okay, it's hardly on the level of "here's looking at you," or even "you can't handle the truth," but it should resonate with '80s babies, many of whom are now having children of their own and moving into three-row SUVs like the QX60. Naturally, Hollywood is going back to the well, too, with a Vacation remake that premiers July 29. Meanwhile, Ghostbusters is returning next year, and director Paul Feig offered a peak at the new Eco-1 in this tweet. In the 1984 classic, the team drove a modified 1959 Cadillac. Now, it will drive a late '80s Cadillac. As expected, the announcement generated support and controversy from movie and car enthusiasts. His tweet had generated several thousand retweets and favorites in the days following the news. Though the '80s Caddy looks, uh, less elegant in comparison to the now-iconic fins and curves of the original Ecto-1, it's about the same time lapse into the past as the '59 Caddy was to viewers in 1984. Speaking of 1984, Miami Vice, which debuted that year on NBC, is seeing one of its hero cars hit the auction block, Mecum Auctions announced this week. The 1986 Ferrari used on the show will be offered for sale Aug. 15 during Monterey classic car week. The white supercar runs a 390-hp flat 12-cylinder engine paired with a five-speed manual transmission and was in storage after the show ended in 1989 until earlier this year. It has 16,124 miles on the odometer and is authenticated by Ferrari North America and Classiche.