2007 Lincoln Town Car on 2040-cars

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How Lincoln could make itself special again

Things are going better for the Lincoln brand — or, more properly, The Lincoln Motor Company — so far this year, and are likely to continue to do so, comparatively speaking. In the first quarter of 2017, the brand's sales are up 8.7 percent compared with the same period last year. Lincoln delivered 27,083 units in the first quarter. The Continental is certainly a boon, with 3,209 units (almost 12 percent of the total number), something Lincoln didn't have in the first quarter of 2016. Its crossovers, the MKC and MKX, were up 15 and 11.2 percent, respectively, and while the Navigator SUV was down 16.2 percent, the new 2018 model will certainly boost that nameplate. Still, there is undoubtedly a glass — or crystal — ceiling for Lincoln (as well as for Cadillac) that it's not likely to break through regarding total US sales. No matter how you look at it, the US luxury market is dominated by import brands, and there is no reason to think that's going to change. Ever. According to Autodata, for the first quarter of 2017 there were 213,817 luxury vehicles delivered, of which 170,780 were from import brands and 43,037 domestic. While there is a good likelihood that Lincoln will gain some ground, given the lineup extensions that the likes of Mercedes, Audi, BMW, and Lexus are making, as well as the creation of new brands like Genesis and the traction of Tesla, it is going to be all the more challenging for any company to get any significant growth in the luxury category. So growth for Lincoln, yes. Notable growth? No. But there is something the company could do to generate revenue separate from the car and crossover business. It may not make a lot of money in and of itself, but it can provide a distinct edge in the product segment that would cement Lincoln with a unique offering. Kumar Galhorta, president of Lincoln, frequently talks about "experiences." About how the company is working to relieve or eliminate "pain points" from its customers. About how time — or the perceived lack thereof — is something Lincoln is working to address. And it's doing so in a way that gives it a distinctiveness vis-a-vis the competitive set. Lincoln's services are creating a buzz in a way that Matthew McConaughey ads never will. Lincoln is addressing it through service. As in offering pickup and delivery for service appointments for all new 2017 Lincoln models.

Lincoln Aviator debuts as stylish 3-row crossover with a surprise

NEW YORK — At a studio in the Meatpacking District in Manhattan, after a walk through an "art gallery" full of inspiration for Lincoln's newest midsize, three-row Aviator crossover, we saw the company's future. That's not breathless hyperbole, either. Lincoln's huge Navigator is selling like gangbusters, but the aging MKT is a sad vestige of the company's last attempt to reinvent itself. The company needs an attractive, well-proportioned three-row with contemporary powertrains to complement the MKC and the larger Nautilus (nee MKX). For those wondering, the MKC is likely to get renamed at its next refresh, and the lousy MK__ naming convention will finally die. But while the names are refreshing, that's not the reason the Aviator is so important. For one, it'll almost certainly lend its underpinnings, which are rear-wheel-drive based, to the next Ford Explorer. The other is that it's an all-important three-row, a conventionally-shaped one rather than the awkward MKT's long, lumpy look. The Aviator — the vehicle we saw is a preview, not a production model, but is extremely close to production — has style and presence. There's more than a bit of Range Rover Velar in the look, but it's not a clone. And the interior is a wonderful interpretation of the larger Navigator's bold, distinctive and purely American look. View 20 Photos While many, many details are unspecified at this stage — including exact engine details, dimensions, and the like — there's enough there to draw some conclusions about the new Aviator. For one, it's got a version of the Navigator's elegant interior. Those Perfect Position seats, also seen in the Continental, covered with soft leather, are central to the Aviator's interior experience. When's the last time beautiful seats were such a selling point? Other than Volvo, no one's put enough attention on unique and particularly comfortable seats. It's a unique selling proposition and, also, a nice aesthetic detail. You could say the same for the dash design: It's low and sleek, with solid but not bulky elements and the sort of tastefulness normally reserved for Scandinavian industrial design. Back to the rear-drive platform and what little else we know of the powertrain. For one, it'll feature a twin-turbocharged EcoBoost engine with an available plug-in hybrid option. As far as we can tell, both versions will use the same engine, and there are no optional engines outside of this.

Vintage photos: How presidential limos evolved from open convertibles to Biden's armored Cadillac

President Ronald Reagan waves from the back of his limousine in 1984.Ronald Reagan Library/Getty Images US presidents used to ride in unarmored convertibles with open roofs. After John F. Kennedy's assassination, presidential cars were customized with safety features. Today's presidential limousine is a 20,000-pound, $1.5 million Cadillac known as "The Beast." US presidents used to ride around in open convertibles. Today, President Joe Biden is driven in a 20,000-pound, $1.5 million armored Cadillac known as "The Beast." Take a look at how presidential limousines have changed through the years. Presidential cars replaced horses and carriages in the early 20th century. President William McKinley rides in an automobile in 1896.Photo12/Universal Images Group via Getty Images President William McKinley, who served from 1897 to 1901, was the first US president to ride in a car, according to the National Archives. The administration of President Theodore Roosevelt, who succeeded McKinley after his 1901 assassination, was the first to include a government-owned car. In 1941, President Franklin D. Roosevelt became the first president to ride in an armored vehicle — a limousine that previously belonged to gangster Al Capone. President Franklin D. Roosevelt rides in a car with bulletproof glass in 1942.Bettmann/Contributor/Getty Images Roosevelt previously drove around in a 1936 Packard Touring Limousine. Then, in 1941, he upgraded to an automobile with bulletproof glass that the Treasury Department had seized from Capone in 1932, according to the US Secret Service. President Dwight Eisenhower's presidential limousine was a 1955 Chrysler Crown Imperial. President Dwight Eisenhower waves to cheering crowds in 1955.Bettmann/Contributor/Getty Images The car featured a 250-horsepower V8 engine and a sunroof, according to the US Secret Service. President John F. Kennedy's assassination in the back of a 1961 Lincoln Continental changed presidential cars forever. President John F. Kennedy, and first lady Jacqueline Kennedy ride through Dallas in 1963. Minutes later, Kennedy was assassinated as his car passed through Dealey Plaza.Bettmann/Contributor/Getty Images Kennedy's limousine included a hydraulic seat that could be raised 10.5 inches for a better view of the president, but no protective features. After Kennedy's assassination, presidential cars were customized to prioritize the safety of the commander-in-chief with thick layers of armor.