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2024 Lincoln Nautilus First Drive Review: Lincoln's moonshot (with nits to pick)

PALM SPRINGS, Calif. – It was only a decade ago when Lincoln seemed destined to go the way of Oldsmobile and Mercury. Odd styling, cheap retro interiors and blatant parts sharing with supporting Ford vehicles had this storied American luxury brand trailing the competition by a significant margin. Then things started turning around with the reborn Continental sedan in 2017, followed by the massive and massively improved Navigator the following year. In hindsight, I equate those to the Mercury and Gemini space programs that led to Apollo and the game-changing moonshot. After driving the all-new 2024 Lincoln Nautilus throughout the Palm Springs area, it could very well deserve the accolades and ticker tape parades bestowed upon NASA in 1969. Starting with the new styling, this second-generation Nautilus manages to stand out from the crowd without shouting. There's a quiet resolve in the rounded-over corners and subtle sculpting. The appropriately sized grille has suggestions of woven Bentley rods while a distinctive horizontal bar connects the Lincoln emblem to the narrow LED headlights. Below, two brushed metal accents anchor the fascia with a classy foundation. Down the sides, a distinctive flourish spans almost the entire length of the front doors, and the absence of traditional door handles gives the profile an unusually clean look. Those door handles are integrated into the window frame in the same manner as the Continental, further emphasizing the way reflections and shadows dance across the gentle curves of the bodywork. Around back, there are echoes of Audi or Porsche, but not in a derivative way since it integrates well with the rest of the Nautilus. To my hyper-critical styling eye, I can only find the slightest of nitpicks in a series of horizontal stripes present in the rearmost side window that are repeated in the edges of the headlights and taillights. My nitpicking is typically a good omen, as it means there isn't anything significant to fault it for, and that could very well be the theme of this review. While the exterior is suitably attractive, the interior is downright stunning. The biggest attention-getter is the 48-inch curved panoramic display that spans the entire length of the dashboard. It's the type of design element expected of a concept or prohibitively expensive luxury vehicle, not a production SUV starting in the low $50,000 range. Even better, it works.

Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

2019 Lincoln MKC crossover dials up the luxury perks

Lincoln is taking the wraps off its 2019 MKC, which hits showrooms next summer, revealing a substantially refreshed, more stylish compact luxury crossover that adds new driver-assistance and connectivity technologies and a host of premium ownership perks and options. They include new Black Label personalized trim themes and the ability to pick an exclusive dinner from a curated list of chef-driven restaurants. As we previously forecast, the MKC gets the new Continental-style grille, plus new LED headlamps and a neat touch in a Lincoln welcome mat illuminated on the ground from underneath both front doors to welcome driver and passenger. It also adds new driver-assist features including a pre-collision assist warning and braking system that can detect pedestrians, plus available options like lane-keeping alerts, parallel-parking assistance and a blind spot information system. Owners can also opt for the Lincoln Black Label treatment, which includes premium trim upgrades but also a roster of membership perks: annual vehicle detailing, anytime carwashes and access to a curated list of restaurants where feted chefs will prepare a special dining experience. There are three Black Label themes, each inspired by the arts, travel, fine food and culture: Modern Heritage, defined by a clean, modern aesthetic and Vianca White Venetian leather Indulgence, which lives up to its billing with surfaces trimmed in Venetian leather and Alcantara and accents from Ziricote wood And Center Stage, inspired by the world of theater, featuring a diamond-L perforation pattern on the Alcantara cloth inserts finished with precisely stitched Foxfire Red piping, exotic wood accents and Jet Black Venetian leather with Firefox Red accents. In addition, the Reserve trim features a Rialto Green cabin with black ash wood accents, which Lincoln says reflects a current theme popular in high fashion. Other options include a panoramic roof and heated and cooled seats. As part of what the Ford sub-brand calls the "effortless ownership experience," the MKC will come with standard pickup and delivery service to and from dealerships for service visits, plus the use of a loaner Lincoln while the car is being worked on. Lincoln says it's the only luxury brand that offers such a service standard.