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Lincoln Star Concept provides a glimpse of four upcoming EVs

The auto industry is in the midst of what has been called a once-in-a-century transformation as it shifts to zero-emissions propulsion. As it happens, this year also marks Lincoln’s 100th anniversary. There were actually Lincolns a few years earlier, but Lincoln counts Feb. 4, 1922, when Henry Ford purchased the company, as its birthday. Like many, Lincoln wants to electrify its lineup, and plans to introduce four new battery-electric vehicles by 2026. Today it unveiled the car that will inform that future, the Lincoln Star Concept. “ItÂ’s a clean-sheet of paper to help us get through the next four products,” chief exterior designer Earl Lucas told Autoblog at a preview. But when asked whether it's a crossover, LincolnÂ’s representatives resist dropping it into any existing categories. Global Design Director Kemal Curic describes it as a “new species.” It lacks the upright, two-box design of crossovers and SUVs dotting AmericaÂ’s roads. Instead it has a dramatically raked A-pillar and an even more acutely angled rear. The greenhouse area tapers towards the rear, and the main body has a distinct anti-wedge silhouette. To these eyes, it has almost wagon-like proportions. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The other hallmark of the Star is its use of lighting. Illuminated surfaces can be found throughout the car — on logos where badges would normally reside, on a thin band that outlines the roof, and on fingernails that trace the wheel arches. ThereÂ’s also an unmissable light bar that spans the leading edge of the nose before curving up over the fenders and to the A pillars. ItÂ’s reminiscent of the chrome strips on the blade-like fenders of the 1961 Continental, but the designers we talked to denied that resemblance. The Star is decidedly anti-chrome, and lighting takes the place of that brightwork. Throughout our walkaround, designers used phrases that evoked a jet age view of transit. “ItÂ’s the journey, not the destination,” said Lucas. Curic uses the term “in flight” when talking about driving modes. Chief interior designer Robert Gelardi called it “the romance of travel.” ItÂ’s as if the Star was channeling a time when Lincolns like the Continental Mark II, once the most expensive domestic car ever sold, bore the American standard around the world and went toe-to-toe against the likes of Rolls-Royce.

2020 Ford Escape, Lincoln Corsair ace crash tests, earn Top Safety Pick from IIHS

The redesigned 2020 Ford Escape and its platform-mate, the 2020 Lincoln Corsair, have both just completed their bout of crash tests at the hands of the Insurance Institute for Highway Safety, and while they did not emerge unscathed, they did come away with the agency's Top Safety Pick Award. One caveat: The rating only applies to the Escape equipped with the available LED headlights, which were deemed Acceptable. Similarly, the Corsair needs the available curve-adaptive LED headlights, also rated Acceptable, in order to achieve Top Safety Pick. The Escape's standard halogen headlights scored only a Marginal rating, while the Corsair's base LED headlights were deemed Poor due to glare. Those low headlight ratings knock the vehicles out of contention for Top Safety Pick. Had either vehicle offered headlights able to achieve a Good rating, that would have been enough to get them the agency's Top Safety Pick+ rating. Outside of their headlights, the 2020 Escape and Corsair acquitted themselves well. The Escape saw a big improvement in the difficult small-overlap front crash test, going from a Poor result in the previous generation to Good with the new one. The Corsair performed identically, and both achieved Good ratings in all six crash tests. The IIHS also tests automatic emergency-braking systems, and the standard and optional systems in the Escape and the Corsair both earned Superior ratings.

Lincoln and MKZ propose brand reinvention

Lincoln made a rather assertive statement about the future of its products at the 2012 LA Auto Show. Rather than put any new vehicle on display for the first press day, the American premium brand placed a collection of classic cars from its past on the show floor. For the second day, that assortment was replaced with more than a half-dozen examples of the all-new 2013 MKZ. Following that, Lincoln teased a new ad campaign that was in the works, and it appears we now have the first extended promotional video.
Entitled "The Lincoln Motor Company," the spot acts as more of a mission statement, rather than an ad, featuring (once again) cars from Lincoln's past, as well as certain bits of Americana usually reserved for a Levi's ad. The video concluded with Lincoln reintroducing itself to the world, accompanied by a new name: The Lincoln Motor Company.
The video is likely to be the first of many in a large advertising blitz by the automaker, in concert with the rolling-out of the new MKZ. The sedan was the only new vehicle featured in the video, and Lincoln is betting heavily on this "reinvention" to bring customers in to see its new sedan. We want to know what's next. Scroll down to watch the video.