2005 Lincoln Town Car Signature - Limo Limousine *clean* on 2040-cars

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Lincoln to resurrect old nameplates for China?

Judging by the success that many luxury automakers are currently experiencing in China, it's no surprise that Lincoln plans to take advantage of the situation by peddling its wares across the Pacific. Lincoln will open its first Chinese dealership next year, but potential buyers there won't be mucking through the same alphabet soup of car names found in American showrooms. USA Today reports that Ford's luxury car division could revert back to legacy names (like Continental and Zephyr) in China while keeping the MK_ names here in North America.
In speaking to Ford exec Jim Farley during the LA Auto Show, USA Today says that Lincoln could switch its naming structure as models are refreshed. Farley didn't confirm that the naming revamp would be a China-only decision, but article leaves little hope that American buyers will get to see the return of classic names anytime soon.
Why would Ford rehash old Lincoln names for China only? Buyers there seem to have a better historical associations with the nameplates than in the US. Chinese also still hold Lincoln in high regard, associating the marque with use by prominent government officials.

BMW M4 versus Audi RS5 | Autoblog Podcast #546

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Reese Counts. We debate the merits of the BMW M4 and the new Audi RS5 and our hopes for the refreshed Mercedes-AMG C63. We also discuss the state of Cadillac, the future of the Ford Fusion and the rumored Mercedes-AMG competitor to the Porsche 718 Boxster and Cayman. Autoblog Podcast #546 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2018 BMW M4 versus 2018 Audi RS5 Cadillac and Mercedes-AMG sport coupes The state of the luxury car industry The future of the Ford Fusion Replacement for the Mercedes-Benz SLC Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Design/Style Podcasts Audi BMW Cadillac Ford Lexus Lincoln Mercedes-Benz Convertible Coupe Crossover SUV Luxury Performance bmw m4 mercedes-amg c63

2013 Lincoln MKS EcoBoost

A Bench-Warmer In Waiting
I hail from Cleveland, and that means I'm familiar with sports franchises that are always falling short of championships. The Indians, the Browns, the Cavs - they've all come close, but being a resident of C-Town means learning to appreciate the effort more than a reward that never seems to come. So I can appreciate the situation in which Lincoln finds itself today, one where the past is full of repeated attempts to be competitive, and looming on the future's horizon is the next hope on which everything hinges.
That next hope for Lincoln is not the car you see here, but rather the smaller, all-new 2013 MKZ sedan. Like LeBron James entering Gund Arena for the first time, the MKZ will enter dealerships this fall as the brand's chosen savior, markedly more stylish, advanced and desirable than anything offered by Lincoln in recent memory. And that would make this car, the 2013 Lincoln MKS EcoBoost, one of the other 20 guys whose names I can't remember who played alongside LeBron during his rookie season.