2004 Lincoln Town Car Executive Limousine 4-door 4.6l on 2040-cars

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Ford's Farley will challenge dealers to cut EV cost to customers by $2,000

DETROIT — Ford Motor Co Chief Executive Jim Farley will go to Las Vegas next week to roll the dice on a strategy to convince dealers to cut as much as $2,000 from the cost of delivering an electric vehicle to a customer. Ford has told dealers that one key topic for the meetings will be a discussion of new agreements that would govern how dealers sell Ford's expanding lineup of electric vehicles. Farley told analysts in July that Ford needs to cut $2,000 a vehicle out of selling and distribution costs to be competitive with Tesla Inc and other electric vehicle startups that sell directly to consumers without franchised dealers. About a third of those savings could come from what Farley called a "low inventory model," where customers order a vehicle and Ford ships it to the customer, rather than stocking vehicles on dealer lots for weeks or months. "We think that's about -- worth maybe $600, $700 in our system," Farley told analysts. Tesla can also adjust prices rapidly on its website, and keep most of the gain from a price increase. Ford declined to comment other than to say “we are excited to meet next week with our North America dealers to grow and win together.” Dealers said they expect Ford to outline minimum investments for charging stations and other equipment to support electric vehicle customers. A key question will be how quickly dealers will be required to install chargers, which dealers said can cost as much as $500,000. "The manufacturers so far have let us scale into it and I think Ford will hopefully do the same thing. You just can't say, 'Listen, we're going to sell 2 million electric cars five years from now and we expect you to put in five superchargers,'" said Rhett Ricart, owner of Ricart Ford, a large dealership in Columbus, Ohio. Tesla's success at selling electric vehicles without franchised dealers is putting pressure on all established automakers to overhaul their retail networks. A shift by Ford to a Tesla-style build to order system could come with caps on the profit margins dealers can earn on a new vehicle sale, some dealers said. "I see dealer margins still being very competitive, but they are going to shift," Farley said in July. Ford intends to put more emphasis on selling products and services after the initial vehicle sale, he said. Dealers said state franchise laws could give dealers leverage to resist efforts by Ford to set fixed prices or fixed fees for delivering electric vehicles.

Junkyard Gem: 1978 Lincoln Continental Town Car

Just before Ford downsized the Continental for 1980 and made the Town Car a separate model for 1981, the biggest and plushest new sedan in the Dearborn universe was the mighty Continental Town Car. Here's one from 1978, the second-to-last model year of the two-and-a-half-ton Continental Town Car, found in nice condition in a Denver car graveyard last month. This car rolled out of the Lincoln showroom loaded, with the landau-style "Coach Roof" and just about every additional option. Base price on the 1978 Continental with the Town Car package started at $11,606 (about $48,350 in 2020 dollars), but this car cost much more than that. A new Mercedes-Benz S-Class cost better than twice as much that year (and it was worth it), but you still had to be a heavy-duty high-roller to buy a new '78 Town Car. The base engine in the 1978 Continental was a 400-cubic-inch (6.6-liter) V8 making a grim 166 horsepower, a truly horrific ratio of 25.2 horsepower per liter of displacement (torque came to a respectable 319 lb-ft, though). If the new Navigator got 25.2 horses for each liter in its turbo V6, it would have a mere 88 horsepower to haul its nearly three tons, rather than the 450 horses that 21st-century engine technology gives us. The good news with this car is that it came with the optional 460-cubic-inch (7.5-liter) V8, rated at 210 horsepower and 357 lb-ft. That was sufficient to get this car's 4,660 pounds moving well enough. Still just 28 horses per liter, but a significant upgrade. These cars weren't about performance, however. They were about a silent, cushy ride and poofy seats that swallowed you in velour comfort. When did Detroit stop making these pillow-top seats? And opera lights? And snazzy "coffin-handle" door pulls? Yes, even the wire wheels (a $333 option, or $1,385 today) stayed on this car to the very end. Why get a Rolls-Royce when you could have this, the grille of this behemoth seems to ask us. Though it remained in good condition when it arrived in its final parking space, a Malaise Era Continental sedan just isn't worth much in the enthusiast world. Even a 1978 Mark V in nice shape would be hard-pressed to find a forever home nowadays. At least it had a chance to visit the Norman Rockwell Museum in Massachusetts before the end. In what came to look like a very smart move by Ford, in light of certain geopolitical events in 1979, the Panther-based 1980 Continentals weighed nearly a half-ton less than this car.

Lincoln Corsair reportedly on track for 2020 as replacement for MKC

Last month we told you how Lincoln was considering renaming the MKC crossover as the Corsair. Now, a report suggests that the MKC replacement is on track for 2020, a year ahead of schedule. Ford Authority reports the accelerated timeline, citing unnamed sources. Ford reportedly told dealers at a meeting this spring in Orlando it was considering Lincoln Corsair as the crossover's new name, but that it could change its mind before it went into production as a 2021 model. The accelerated development of the Corsair — or whatever its final name may be — might be a result of Ford's recent decision to do away with sedans and double down on hot-selling crossovers, SUVs and pickups. Ford Authority's sources tell it that Lincoln is borrowing elements including the mirrors, front fenders, tail lights and wide stance from the Aviator Concept that it unveiled in March in New York City. The Aviator was teased with a plug-in hybrid powertrain option, and given Ford's plans to electrify its lineup, it's entirely possible the Corsair will follow that path as well. Lincoln is slowly moving away from its MK alphanumeric naming system, adopting instead exotic travel-themed nomenclature (think Continental, Nautilus and Navigator). In this case, an actual "corsair" was a pirate ship popular along the southern Mediterranean from the 16th through the 18th centuries. Ford also already owns the name Corsair, so that helps. The MKC is Lincoln's strongest-selling vehicle in China, where the brand has seen explosive growth tapping into the droves of newly created wealthy carbuyers. In the United States, Lincoln sold 27,048 MKCs in 2017, making it the brand's third-best selling model behind the MKZ sedan and MKX crossover ( soon to be renamed the Nautilus). For the first half of 2018, it had sold 12,289 units, which was down 8.7 percent from the prior-year period. Related Video: Image Credit: Lincoln Lincoln Crossover Luxury PHEV lincoln mkc lincoln aviator