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Lincoln video teases new things to come... but what?

Lincoln has released a new video teasing... something. In what looks to be an advertisement for more advertising, the company has worked up a clip featuring everything from a drum solo and a flying hawk to Abraham Lincoln himself. The video shows a few shots of what looks to be an MKZ and promises more news is coming on Monday.
What does the company have up its sleeves? Rumors are bouncing around the web like so many ill-informed ping-pong balls, and cover everything from an alternative powertrain for the MKZ to a new two-door model - noise that is underscored by the presence of a Ford Mustang chassis lurking in the background of the video around the 27-second mark (see screen capture above).
Could Lincoln be considering a rear-wheel drive luxury coupe built on the pony's bones? A move like that seems awfully unlikely, but it certainly wouldn't hurt our feelings. Either way, we'll find out more tomorrow. In the interim, check out the teaser video below for yourself.

Lincoln MKX Concept announces impending launch in China

Lincoln has finally dropped the details on the MKX Concept after a few days of teasing. Set for a very important global debut at the 2014 Beijing Motor Show, we're going to have to see this conceptualized version of the third-generation MKX in person before we can draw any real conclusions on the effectiveness of its design.
One of the things Lincoln will need to do to succeed is deliver something to customers that's unique to the brand's vehicles, which are exclusively rebadged models from parent company Ford. We're not sure this is going to be distinctive enough.
Unlike its last new vehicle, the Navigator, the work done on the MKX is smooth and refined. The stance of the vehicle, with its 21-inch wheels, is aggressive enough. Viewed from the profile, the overhangs appear rather short, while character lines keep it from looking slabsided. In front, we might be witnessing the cleanest interpretation yet of Lincoln's twin grilles. The headlights are slim and stylish, and we're digging the shape and style of the mirrors, which feature integrated turn signals that outline the mirror cap.

Never mind the naysayers; Lincoln is worth saving

In the case of Henry Leland, naming his new car brand after the first President he cast a vote for in 1864 seemed a jolly good idea, on paper.
You should always be careful about the name you choose to give your new baby. The power of association can work in many ways, not always positive.