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Lincoln unveils its Black Label Collection at Pebble Beach

With the posh surroundings of Monterey, CA during the Pebble Beach week as a backdrop, Lincoln has unveiled is new personalization and luxury service brand, called Lincoln Black Label. Following in the footsteps of programs like BMW Individual, Range Rover Autobiography, and many more, Black Label is strategic strike, aimed at upping Lincoln's brand cachet while luring new customers into the fold. Speaking about this at the Black Label's introduction in California Thursday, Jim Farley, Ford's executive vice president of Global Marketing, Sales and Service and Lincoln, told members of the media that "At Lincoln, our flagship is, you get to choose. That's our flagship."
While Black Label customers will benefit from concierge-like service from their dealers - both during the sale process and throughout ownership - the focus of the introduction is strongly focused on interior design.
Lincoln chose its current MKZ sedan and its MKC Concept crossover (seen in the inset image) as the debutants for Black Label treatment for good reason: the well-received MKC points the way forward for Lincoln styling as a whole, and the MKZ will be the first production vehicle to receive the option of the high-zoot interior design. We're told that eventually, Black Label treatment will be available for the full Lincoln lineup, but the MKZ will be the initial recipient, and not until late in 2014 according to the company's current projections.

Lincoln Continental sent 'into the vault' ... again

Ford confirmed today that the Lincoln Continental will be discontinued for North America after the 2020 model year. The news certainly isn't surprising given the Continental's meager sales figures, lukewarm critical reception and the fact that the Navigator has resoundingly entrenched itself as the brand's true modern flagship. "The name will go back into the vault," Lincoln spokesperson Angie Kozleski told the Detroit Free Press. "It has a long and rich history. But production for this vehicle will be ending at the end of this year." In an official statement, the brand said the decision was due to the continued decline of full-size premium sedans in the United States. The Continental is built in Flat Rock, Mich., and dates back to 2017 when Lincoln resurrected the nameplate after a 15-year hiatus. The car itself technically replaced the unloved MKS in Lincoln's lineup, and although based on a well-received concept car, the actual production model failed to live up to the rather grand style statement that had been promised. The interior in particular was a letdown. Lincoln sold 6,586 Continentals in 2019; likely many of those were fleet sales. Nevertheless, it can be argued that this Continental triggered Lincoln's rebirth. It was named something, for starters, as the Nautilus, Aviator and Corsair would eventually follow, signaling the end to the unloved and confusing MK nomenclature. And although it didn't live up to its concept, Lincoln at least learned from the episode and didn't repeat the mistake with Navigator or Aviator. They came as promised.  Though it's dead in the U.S., the Continental will live on for 2021 in China, where its sales are in decline but not by as much. And although it'll likely be remembered as a footnote in the long history of cars named Lincoln Continental, and with few fans in its corner, at least it reaches the end of the line having left a mark. Cue the Traveling Wilburys.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2017 Lincoln Continental: Detroit 2016 View 17 Photos Plants/Manufacturing Lincoln Sedan

Ellen DeGeneres sends up Matthew McConaughey's Lincoln ad

Lincoln had to have known that when it released its new ad campaign for the new MKC with Matthew McConaughey, it would open itself up to a bit of good old fashioned ridicule. The television commercial was, after all, good for a laugh or two. And true to their mission, talk show hosts haven't missed the opportunity to have a little fun at Lincoln's and McConaughey's expense.
Conan O'Brien was first to send up the television spot, but now Ellen DeGeneres has taken a stab at it too, superimposing herself in the back seat of the compact luxury crossover, downing some pot brownies and generally playing Costello to McConaughey's Abbott. It's worth a watch, if only to see Ellen getting down in her usual, offbeat style.