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Lincoln to adopt Mini-like personalization strategy?

There's no single silver bullet that will cure all that ails the Lincoln brand, and Ford knows that just as surely as we do. Coming out with exciting new models like the well-received MKC crossover counts as several steps in the right direction, assuming of course that the production version is as appealing as the concept just shown at the 2013 Detroit Auto Show, but more is needed. According to Jim Farley, executive vice president of Lincoln, one more trick may be "mass customization."
Put another way, Lincoln is considering ways to allow buyers to customize their new vehicles right off the showroom floor, similar to how things are done at Mini, and, to a lesser extent, Scion, where Farley previously served as corporate manager. Imagine, for instance, ordering a new MKC with a large Lincoln insignia embossed into the leather seatbacks, according to Automotive News.
While we're not so sure anybody is all that interested in paying extra for more Lincoln logos, it's a strategy that has proven rather fruitful at Mini. Only time will tell if Ford's erstwhile luxury division will once again be seen as something truly worth reaching for, and if customers are willing to pay a further premium for customization.

Driving the Lincoln Aviator and flogging Abarths at Laguna Seca | Autoblog Podcast #593

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by West Coast Editor James Riswick and Associate Editor Joel Stocksdale. To begin, Greg takes a moment to remember the fastest woman on four wheels and former host of Autoblog's "The List," Jessi Combs, who died this week. Then our editors turn their attention to the cars they've been driving, including the Lincoln Aviator, Ford Ranger and Nissan Frontier, as well as Joel's recent stint in the Fiat 500 Abarth and Fiat 124 Spider Abarth, including track time at Laguna Seca. Finally, they turn their attention to a listener in Germany who is looking to replace an aging Volkswagen Eos with a newer convertible in this week's "Spend My Money" segment. Autoblog Podcast #593 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Remembering Jessi Combs 2020 Lincoln Aviator and Aviator Grand Touring 2019 Ford Ranger 2019 Nissan Frontier 2019 Fiat 500 Abarth and 124 Spider Abarth at Laguna Seca Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.  

Stolen Lincoln Town Car stars in wacky GTA-like airborne crash

  If we can believe our eyes, a carload of people is lucky to be alive. What we know is what's on the videos stitched together above — in the first POV, a white Lincoln Town Car busts through a barrier at the end of Cumberland Street in San Francisco, a dead end road. Looks ridiculous, not crazy. The crazy part comes in the second POV, taken from a Nest camera across Sanchez Street. The Town Car was going fast enough to jump-launch itself over the concrete berm at the base of the barrier, nosedive into the hill below, flip over end-over-end into a tree below that, then slide down the tree to land on its roof at the base of a set of steps going down to Sanchez Street below Cumberland.  The kind bit is when a Good Samaritan runs to the Town Car and opens the front passenger door. The wacky bit is when four people slowly emerge from the town car while engaging in quite a bit of oddball banter — one woman who was in the back seat says "I'm sorry" and "I love you" to someone named Kevin numerous times — then walk away. The silent couple runs up the steps, Kevin and his apologetic, loving associate sashay down Sanchez Street. A report from local channel KTVU (full report below) via Carscoops, says, "Witnesses told KTVU the incident started with a carjacking." Compiling comments on the second YouTube vid alleges the car's occupants carjacked a DoorDash driver — a situation that's far more common that we'd have guessed before looking into this story — and that the man who opened the door "noted several bottles of open liquor, two Tasers, and the police reported a gun was found in the car." If the second bit is true, that and copious amounts of adrenaline would explain why the crew was eager and able to skedaddle. The occupants haven't been found; of course police are looking for them. KTVU writes, "Anyone with information about the incident is asked to contact the San Francisco Police Department at 415-575-4444 or text a tip to TIP411 and begin the message with SFPD."