2003 Lincoln Executive 6 Passenger Limousine Only 22,588 Miles on 2040-cars

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Lincoln plans electrified versions of all models by 2022, say sources

DETROIT - Ford Motor Co's premium Lincoln brand plans to offer hybrid gasoline-electric versions of all its U.S. models by 2022, according to three sources familiar with the plans. Details could be announced as early as Oct. 3, when Ford Chief Executive Officer Jim Hackett plans to update investors on the automaker's strategy. Company officials are also considering whether to introduce one or more all-electric Lincoln models, one source said. The proposed electrification scheme could be critical to Lincoln's future in China, which will require automakers to make electric vehicles an increasing percentage of their total sales. The Lincoln hybrids are part of a broader Ford program to offer at least 18 new electric and hybrid models over the next five years, the sources said. Lincoln aims to follow a path blazed this year by several European premium brands, including Daimler AG, Zhejiang Geely Holding Group's Volvo Cars, BMW and Jaguar Land Rover, all of which have announced plans to offer more hybrid and all-electric vehicles. Global luxury brands are responding to competitive pressure from Elon Musk's Tesla Inc, and proposals by the Chinese government to mandate significantly higher levels of electric vehicle sales in the world's largest auto market. The plan to offer a portfolio of Lincoln hybrid models was crafted before Hackett took over in May, the sources said. Ford said in January 2016 it would spend $4.5 billion to electrify a portion of its U.S. fleet, including hybrid versions of the Mustang and the F-150, and at least 11 other models. The extent of its electrification effort, including details on specific new and redesigned models, has not previously been disclosed. A Ford spokesman said the company would not comment on future products. As the Lincoln brand rolls out redesigned versions of its existing models and introduces at least one new model, it is planning to introduce plug-in hybrid versions of those vehicles, beginning with the redesigned MKC crossover and the new Aviator crossover in 2019, the sources said. The redesigned Lincoln Navigator utility vehicle, which goes on sale this autumn, is expected to add a conventional hybrid version in 2019. Subsequent redesigned Lincoln models, including the MKZ sedan in 2020 and the Continental sedan and MKX crossover in 2022, are expected to include plug-in hybrid variants, the sources said.

Junkyard Gem: 1988 Lincoln Mark VII LSC

The Lincoln Division put the Continental Mark VI on the Panther platform for the 1980 through 1983 model years, making it much smaller than its vast Mark V predecessor but not much nimbler and certainly not as opulent. For the 1984 model year, though, the new Continental Mark VII moved onto the Fox platform, making it sibling to the Mustang and therefore more of a true high-performance luxury coupe. By 1986, the Continental name was gone from the Mark VII (relegated to Lincoln's cushy land yachts), and the LSC version came with the same hairy V8 as the Mustang GT. Today's Junkyard Gem is one of those cars, found in a Denver yard last month. For the 1988 model year, the base Mark VII got the axe, leaving only the Bill Blass Edition and the LSC. Sadly, the Bill Blass Mark VII didn't come with an inflatable Sherman tank. For 1988, all Mark VIIs came with the 225-horsepower 5.0-liter High Output V8 engine, same as the Mustang GT.  Could you get a manual transmission? Sadly, you could not. Swapping one into one of these cars is pretty easy, but the more likely swap has always been to grab the 5.0 out of a Mark VII and drop it into a non-V8 Fox Mustang. If you were shopping for a BMW 5-Series or Mercedes-Benz E-Class in 1988, the Mark VII offered an attractive Detroit alternative. The 1988 LSC cost $25,016 (about $58,200 in 2021 bucks), while a new BMW 528e cost $31,500 and had a mere 127 horsepower. The M5 had a wild six with 256 horses— 31 more than the Mark VII— but it cost a terrifying $46,500. Meanwhile, the Mercedes-Benz 260E offered just 158 horses and cost $37,250. Granted, both of the Germans offered manual transmissions, but approximately zero American luxury-car buyers actually wanted three pedals by the late 1980s. Truth be told, this car looked like a great value next to its Teutonic competitors at the time, more so than GM's and Chrysler's efforts of the late 1980s. Not quite 150,000 miles on the clock on this one. The Mark series continued through the Mark VIII and then that's all she wrote, Katie bar the door. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Here's how you turn the ordinary into the extraordinary. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. To appreciate the Mark VII LSC, you must do three things: 1. Drive it. 2. Drive it. 3. Drive it. Related Video: This content is hosted by a third party.

Lincoln needs a farewell address, not a new marketing plan

The trouble with Ford's Lincoln brand is that no one cares about it any more.
Not long after I heard that Mark LaNeve, chief operating officer of Ford agency Team Detroit, was moving to take over direct operations of the New York ad agency Hudson Rouge for Lincoln, I heard that JCPenney CEO Ron Johnson was ousted. The two events are connected.