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Matthew McConaughey Lincoln pitches drive on with new MKZ ads

You didn't think a few spoofs were going to break up Lincoln and pitch-man Matthew McConaughey, did you? With more than three million extra free views of Lincoln products on YouTube because of the send-ups – and no one is making fun of the car, remember – the brand rightly concludes, "We couldn't ask for better." That's why the pair are back, this time working on behalf of the MKZ and MKZ Hybrid. The two commercials "Balance" and "Diner" are new, but the formula is the same - cinematic, contemplative, channeling more than a bit of True Detective. They'll hit broadcast channels during college bowl games on New Year's Day. You can watch "Balance" above and "Diner" below, and the press release further down has more details. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Matthew McConaughey Gets Behind Wheel of 2015 Lincoln MKZ in New Ads Airing Jan. 1 - The Lincoln Motor Company teams up again with Academy Award™ winner Matthew McConaughey to create Lincoln MKZ and Lincoln MKZ Hybrid ad campaign that will begin airing during high-profile New Year's Day college football bowl games - Two new TV and online ads will promote Lincoln MKZ and Lincoln MKZ Hybrid midsize sedans, which have given a new direction to the brand with their introduction two years ago - Lincoln's previous collaboration with McConaughey, the "Live in Your Moment" campaign, fueled early sales success of 2015 Lincoln MKC small premium utility DEARBORN, Mich., Dec. 29, 2014 – In the bright spotlight of New Year's Day college football bowl games, The Lincoln Motor Company will launch its newest ad campaign promoting the 2015 Lincoln MKZ and Lincoln MKZ Hybrid and featuring Matthew McConaughey. Filmed in a style and tone consistent with last summer's much-talked-about "Live in Your Moment" ads for the first-ever Lincoln MKC, the new campaign brings the attention back to the premium midsize sedan that has been Lincoln's best-selling vehicle since arriving in showrooms two years ago. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," said Andrew Frick, Group Marketing Manager Lincoln. "Matthew's natural storytelling ability perfectly complements the Lincoln story as we continue to raise awareness and drive conversation in creative and unexpected ways.

Ed Welburn leaves a lasting legacy at GM design

General Motors design chief Ed Welburn retired July 1, and the soft-spoken stylist is leaving a lasting legacy at the automaker and on the industry. He became the first African American to lead design at a carmaker when he took over GM's top spot in 2003. Just six people have overseen the company's design, and Welburn followed in the footsteps of icons like Harley Earl and Bill Mitchell. When Welburn was given expanded global oversight in 2005, it wasn't ceremonial. He helped unite the company's sprawling design empire, and today is in charge of 2,500 people who have a hand in designing GM cars. "He nurtured a creative, inclusive, and customer-focused culture among our designers that has strengthened our global brands," Mary Barra, GM chairman and CEO, said in a statement." Welburn took the helm when GM and the industry were shaking off a general styling malaise that pervaded the 1980s and 1990s. During his 13 years in charge, he took risks, produced a wide range of styles for everything from hybrids to sports cars to big trucks, and leaves GM design in a better place. Welburn's replacement, Michael Simcoe from GM's international design unit, has big shoes to fill. News & Analysis News: Tesla attracted more than 325,000 preorders of the Model 3 in about a week. Analysis: If anything, the Model 3 is more popular than many expected. Elon Musk tweeted that surprising figure on Thursday, and he said just five percent ordered the maximum number of two. That seems to indicate actual owners rather than speculators are fueling the demand. With a starting price of $35,000 before incentives and an electric range of 215 miles, the Model 3 is the Tesla that's attainable for a lot of people. Clearly, that notion is resonating. News: Lincoln has drawn 40,000 hand-raisers for the Continental. Analysis: Okay, that's not a Tesla figure, but it's still an encouraging sign for Lincoln that one of its most famous and historic names still resonates in 2016. It also demonstrates using a real, albeit slightly dusty name, was the right call for the MKS replacement. "No other Lincoln vehicle has generated this much interest in this little time," Lincoln president Kumar Galhotra said in New York last month. The concept that debuted a year ago put Lincoln back on the map, and the production version remains true to that promise. It will stand out on the road when it arrives this fall, and ultimately, that kind of style will determine Lincoln's future.

2022 Lincoln Navigator First Drive Review | It's greener now. Literally.

Lincoln’s latest renaissance began with the Navigator, specifically the full redesign introduced four years ago. Offering far more power than the competition established a new, common concept of effortless performance throughout the Lincoln lineup, but it was the NavigatorÂ’s striking new interior design that really moved the needle and made people, including car reviewers like us, take notice. Subsequent Lincoln interiors evolved from that design and enjoyed similar praise, so it should come as no surprise that the updated 2022 Lincoln Navigator builds upon its trademark element. Frankly, itÂ’s unusual for interior design to so strongly embody a brandÂ’s identity, yet a senior Lincoln official confirmed thatÂ’s exactly what the company sought to do with the Navigator and others. The exterior would be tidy and handsome, but to really stand out in a crowded luxury field, the brand chose to instead focus on creating a bold, unique interior. Clearly inspired by LincolnÂ’s midcentury glory years, but not attempting to copy it in chintzy plastic as Lincolns of the 2000s did, the Navigator cabin continues to look nothing like those of its competitors. ItÂ’s classy, itÂ’s special and when done up in Black Label “themes,” it can be uniquely colorful as well. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. For 2022, the most colorful of themes — “Destination” and its stem-to-stern coating of oxblood red — is discontinued. Boo. Apparently, it was popular in LincolnÂ’s top market of China. Less so in the United States, so it gets ousted in favor of the new “Central Park” theme shown here. The primary element is the “Urban Green” hue with leather perforations that form the outlines of a New Yorkesque skyline. ItÂ’s exclusively paired with stunning open-pore wood embossed, in gold no less, with a map of ManhattanÂ’s grid and the titular Central Park. ItÂ’s a fitting alternative to the carryover themes of “Yacht Club” (the blue one) and “Chalet” (shades of brown and beige), plus the new “Invitation” theme that features black accented in a different gold-embossed wood for those who are less adventurous. The interiorÂ’s only noteworthy aesthetic change for 2022 is also a functional one: the 10-inch touchscreen has been replaced by a 13.2-inch widescreen unit.