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Ford launches mobile coronavirus test program with partners

For its latest coronavirus act, Ford has joined forces with a Detroit university, its affiliated physicians group and an Arab-American human services nonprofit to launch a mobile Covid-19 testing program for symptomatic first responders, health care workers and corrections officers in Michigan. Since Monday, Ford has been supplying Lincoln Navigators and drivers from the Lincoln Personal Driver pilot service, both offered through its Ford X in-house incubator. They’re equipped with tents, sanitation, power and Wi-Fi. Partners Wayne State University, the Wayne State University Physician Group and Dearborn-based ACCESS are providing staff and medical kits. The program is billed as an extension of drive-through testing sites operating in Detroit and Dearborn, but capable instead of bringing testing to locations and people who lack access to it. The mobile Navigator test vehicles will be capable of testing up to 100 people per day at no cost, with results returned within 24 to 36 hours. Testing will start at sites in southeast Michigan and then branch out to other parts of the state, including Battle Creek, Lansing and Grand Rapids. Michigan has been a major epicenter of the coronavirus outbreak in the U.S., with 27,001 confirmed cases and 1,768 deaths as of the most current data from Tuesday. The state has been under a stay-at-home order since March 23. With its factories remaining temporarily idled for vehicle production, Ford has kept busy branching out into the fight against the novel coronavirus on multiple fronts. It kicked off production of a waist-mounted, powered air-purifying respirator it designed with 3M on Tuesday, and it plans to begin building ventilators at a plant in Michigan next week. Earlier this week, Ford announced it was helping a supplier that makes airbags use the material instead for reusable medical gowns for health care workers. Employees are also manufacturing protective face masks at its Van Dyke Transmission Plant, plastic face shields at a subsidiary near Detroit and helping a medical device company ramp up production of Covid-19 field testing kits. Related Video:     Ford Lincoln SUV

Ford applies to trademark term 'Lincoln eGlide'

There's an epilogue to Ford's recent announcement that it's giving up on a battery-electric Lincoln co-developed with Rivian. The MachEClub forum discovered that just a week ago, Ford applied with the U.S. Patent and Trademark Office to trademark the term "Lincoln eGlide." The goods and services category details use for "Motor vehicles, namely, passenger automobiles, sport utility vehicles, electric vehicles and structural parts and fittings; electric vehicles, namely, passenger automobiles, sport utility vehicles, and structural parts and fittings." Living in an age where a small "e" is shorthand for "electric," and Ford having specified electric vehicles in the patent, the go-to guess is that this is for an electric vehicle. The inclusion of non-electric motor vehicles injects a little fuzziness. Tesla's trademark on the Model S specifies "electric automobiles" only, whereas Rivian's trademark for the R1T seeks coverage for "land vehicles" and just about every part found in or on a land vehicle.   Since Ford must have known about the end of the Rivian effort when it applied for the trademark, we suppose Lincoln has got some kind of eGlide coming no matter what. Lincoln refers to the theme of its latest cabin designs, as in the Aviator and Corsair, "Quiet Flight," and the road-scanning adaptive suspension on the Lincoln Aviator is called "Air Glide," neither term being trademarked. This leads our suspicions to eGlide becoming a vehicle component that could potentially serve a model with any powertrain, not necessarily battery-electric only, and eGlide won't be the name of the Lincoln EV that Ford says is still on the way. Another clue is that Ford included the word "Lincoln" in the term. Trademarked vehicle names such as Aviator and Corsair don't include the make, but services for vehicles do, such as the trademarks for Lincoln Connect and Lincoln Co-Pilot 360. We'll admit that a little bit of hope informs this line of thinking as well. Ford having done Lincoln the fabulous service of giving Lincolns terrific names, we'd be aghast if the Corsair and Navigator had to share showroom space with an eGlide. We've no choice but to wait for a retail product to provide answers. In the meantime, if we could just get to the bottom of this "Fastor Charge" trademark, and what's this bit about "Vandemonium?"   Related Video:        

Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...