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Lincoln to get high-end Harman Revel audio in 2015

"They've never been in autos before, and this is going to be an absolute point of differentiation for us." – Matt VanDyke Lincoln executive Matt VanDyke admits he was "moderately interested" when he heard his brand was considering a partnership with a high-end speaker company. Then he listened to the silky sound they made. "I sat there and I was blown away," he said. That may be overselling the speakers, but they do sound good – we know, we've checked 'em out. Lincoln is betting subtle enhancements – like Harman's Revel audio systems – will help the historic automotive brand appeal to a new generation of buyers. The companies announced a 10-year deal on Wednesday to place Revel speakers in Lincoln cars and trucks beginning in 2015 models. Terms were not disclosed. Though Revel is a new name, Harman has long offered a wide array of car under other brands, including Harman Kardon, Infinity and Lexicon. The partnership launches with the next-generation MKX crossover (concept version shown above), which arrives in showrooms in 2015, and the speakers will be available on other Lincoln models, too. Revel is Harman's top-of-the-line brand that's marketed to audiophiles, and its home systems can easily cost several thousand dollars or more. In Lincolns, passengers will be able to tune their Revel system to three settings: normal stereo sound; "audience," which creates concert-like acoustics; and "on-stage," which is designed to make passengers feel like they're standing among the band. Revel and Lincoln designers also collaborated on the style of the speaker grilles to integrate them into the vehicles, and the uplevel Revel system, called Ultima, will use aluminum covers. "They've never been in autos before, and this is going to be an absolute point of differentiation for us," said VanDyke, Lincoln's global director. Though Revel is a new name to the auto sector, Harman has long offered a wide array of in-car audio and infotainment systems under other brands, including Harman Kardon, Infinity and Lexicon. The Revel partnership is part of Lincoln's efforts to elevate its image and make the brand more relevant to new and younger customers. Lincoln's Black Label line, a customization and service program, will launch at 32 dealerships in six states this year, before expanding nationwide in late 2015. Additionally, Lincoln signed Oscar-winner Matthew McConaughey to star in its advertisements.

Junkyard Gem: 1979 Lincoln Continental Mark V Bill Blass Edition

The car news in 1979 America wasn't all bad, despite gas rationing and Detroit V8s producing 25 horsepower per liter of displacement. That's because some of the plushest, flashiest, white-powder-ready luxury coupes in history were rolling off assembly lines at the time. Ford's game was strong when it came to such machinery; there were long-snouted Thunderbird Town Landaus, opulent Cougar XR-7s and — best of all — the special-edition Lincoln Continental Mark Vs. The Lincoln Division had partnered with four prestigious fashion houses to lift the Mark V to unheard-of levels of conspicuous snazz, and I found one of those cars in a Denver car graveyard. The design houses that worked their magic on these Mark Vs were Givenchy, Pucci, Cartier and Bill Blass. Each had a distinctive color scheme and mob-boss-grade interior. The Pucci cars were the rarest, with only 763 built during the 1977-1979 model years whereas 6,720 Bill Blass Mark Vs were built during that period. Today's Junkyard Gem is the second 1979 Bill Blass Mark V I've found in this very junkyard; the previous find happened back in 2015. Bill Blass was an Indiana native who began his design career as a member of the 603rd Camouflage Battalion of the United States Army during World War II, helping to deceive the Germans with a fake "Ghost Army" poised to hit the beaches far from the actual D-Day sites. Blass worked with Ford from 1975 through 1992, when the last Bill Blass Mark VIIs were built (Cartier stuck it out much longer). The 1979 Bill Blass Mark V came with "Tu-Tone Midnight Blue Metallic" and white exterior paint, while the interior was done up in white or blue leather with contrasting straps and buttons bearing the Blass logo. This one is pretty icky after 44 years, but hints of its former glory can be seen. A white padded-vinyl "carriage roof" was standard equipment on the Bill Blass Mark V. It was a $1,200 option (about $5,286 in 2023 dollars) on ordinary Mark Vs. The one on this car trapped water against the sheet metal and caused it to rust out. All 1979 Mark Vs got the Cartier clock, with calendar function. A 400-cubic-inch (6.6-liter) V8 was mandatory on all 1979 Continental models. This one made 159 horsepower and 315 pound-feet, which was grim for a coupe that scaled in at nearly 4,600 pounds. The MSRP for the '79 Bill Blass Mark V was $16,546, or about $72,880 in today's money. The Collector's Series Mark V cost even more that year: $22,029 ($97,031 after inflation).

SNL, Jim Carrey late to the Lincoln MKC ad spoof party

At this point, making fun of the Lincoln MKC ads starring Matthew McConaughey is getting pretty old, though apparently Lincoln loves it. The commercials have been airing for over a month, but Conan O'Brien, Ellen DeGeneres and even South Park have all taken their swipes at the spots with the smooth-talking actor monologuing about his new luxury crossover. Saturday Night Live might have finally killed the joke in its recent episode featuring Jim Carrey.
The problem certainly isn't that Carrey does a bad job in the spoofs, and he actually pulls off a pretty good McConaughey impression. They start out as pretty direct mimicry and slowly evolve into the absurd, including cracks at McConaughey's acting career and the way he rubs his thumb and finger together. Carrey certainly raises at least a chuckle at times, though.
However, the comedian's engaging performance can't take away from the fact that SNL has arriving to this mocking party pretty late in the game. The jokes just don't feel fresh anymore, so hopefully these ads put the final nails in the coffin for the riffs - at least until the next batch of Lincoln ads arrive.