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With gaps in product portfolio, Lincoln embraces experiences

In one sense, Lincoln is on a roll. It rides out the year having unveiled three substantially refreshed SUVs — the new full-size Navigator, the MKC crossover and the Nautilus, the new name for its top-selling MKX that Lincoln revealed in Los Angeles. The company is on pace to sell 50,000 vehicles this year in China, a four-fold jump after just three years in that market, and its sales growth in the U.S. outpaces its competition in the luxury segment. And analysts applauded the brand for moving away from its confusing alphanumeric naming system as a way to differentiate itself. But Lincoln remains far behind its competitors, with a market share that lags the likes of Lexus, Audi, BMW, Mercedes-Benz and even Cadillac. Its product portfolio is more limited too, heavy on hot-selling SUVs, but with only two cars — far fewer than the German luxury brands — and no marquee sports cars. Instead, Lincoln made it clear in Los Angeles that it's leaning heavily on creating distinctive experiences for its customers — its strategy focuses on being "warm, human and effortless" — as a way to stand out from the field. One way it's trying to do that is through its Black Label program, which offers premium interior trim options like unique leather stitching patterns, Alcantara headliners and laser-etched aluminum accents, and combines all that with a suite of services. Black Label members get an enhanced premium maintenance plan that includes wear and tear, anytime car washes and annual detailing, a dedicated concierge and the ability to be custom-fitted for a vehicle at their home. It also comes with a Culinary Collection, a curated list of more than 50 participating restaurants across the country that offer exclusive reservation assistance, visits from the noted chefs and other perks. Lincoln is introducing a new "Gala" Black Label theme on its new Nautilus, which it says is inspired by a night at a fashion gala. It's an interior decked out in what it calls Carmine Red, reflecting a popular color in fashion, with perforated seat stitching that form interlocking Ls. It joins the Thoroughbred and Chalet Black Label themes for the new Nautilus, which goes on sale next spring. Other Black Label themes including the Navigator's Yacht Club theme, with a Chroma Blue exterior paint color, upgraded leather seats and whitewashed teak wood in the center console, and Center Stage, with jet black Venetian leather with red accents, available on the MKC.

2018 L.A. Auto Show: 5-plus takeaways on Jeep, Honda, Porsche and more

The 2018 L.A. Auto Show is making a strong case that auto shows aren't dead. Carmakers are ladling out sports cars and SUVs featuring serious style and performance in Los Angeles, and it's a feast for the senses. We're talking the new Porsche 911, the long-awaited Jeep Gladiator and the stylish Mazda3. It's the best car show with the most important reveals since the 2018 Detroit Auto Show kicked off the year. Here are some quick reactions: The 2019 Jeep Gladiator is a rock star When the story went live on Autoblog, our traffic went straight up. I've literally never seen the graph go straight up. So yeah, you guys seem to like it. I do, too. It's everything I want in a vehicle, including enough of a retro feel that it satisfies my cravings for an old Cherokee XJ. It's more capable and likely more expensive than I originally anticipated, but Jeep is going to have to expand its Toledo factory to keep up with demand. Don't be fooled by whatever the politicians say when that happens. It's because people like Jeeps and pickups, and this is the hero sandwich of all of that. I'd likely go with the 3.6-liter and a manual transmission if I were buying a Gladiator, but the diesel is compelling, too. Gladiator is a great name, drenched in history. I like it better than Scrambler, which never felt right to me. Only issue: It's a little over-the-top. Imagine this conversation: "So, ready to go to Panera?" "Sure, let's take the Gladiator." I mean, it's a bit much to refer to your personal vehicle as the Gladiator. Unless Russell Crowe is driving it. Then it's fine. The 2020 Porsche 911 is conservatively brilliant Every time I drive a 718 Cayman, Jaguar F-Type or another 911 challenger, I wonder if the 911 may be over the hill. It's not. And it likely never will be. This latest generation, dubbed 992 in Porsche-speak, stayed the course. The back takes some Mission E stylings that give the 911 a more modern feel. The flat six gets a little more power. The digital-heavy interior looks futuristic and slick. But overall, it's a blocking-and-tackling update that should satisfy the purists and maybe draw in a few new Porsche fans. It's the right time for the 2019 Honda Passport This slots between the Honda CR-V and the Honda Pilot. That's serious segmentation, but it's another crossover, and it's undoubtedly what the people want.

Do you guys like trucks?

Do you guys like trucks? If the answer is yes, boy do we have the show for you! The 2018 North American International Auto Show is lousy with 'em. Yeah, we saw the new Ram 1500, Chevy Silverado and Ford Ranger, but that's just scratching the surface. There are big trucks, little trucks, clean trucks, dirty trucks, old trucks, new trucks, red trucks, blue trucks. It's like a Dr. Seuss book. Anyway, we made a little video for you truck nuts (see what I did there?). Check it out above, and if you're looking for more serious coverage of the Detroit Auto Show, we've got it, along with a ton of images and other videos from the show floor. Enjoy! Related Video: Humor Detroit Auto Show Chevrolet Ford GMC Honda Lincoln Nissan RAM Toyota Truck Videos Original Video 2018 detroit auto show