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Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.

Ford recalls over 500,000 trucks and SUVs, including Explorer, F-150, and Lincoln Aviator

For the second time in a month, Ford is recalling the brand-new 2020 Explorer and 2020 Lincoln Aviator for minor safety issues. This recall, which also affects certain 2018-2020 Ford F-150s, 2019-2020 Ford F-Series Super Duty trucks, 2018-2019 Ford Explorers, and 2019-2020 Ford Expeditions, pertains to potentially faulty seat-back reclining mechanisms. In total, the recall touches 550,186 vehicles. A mechanical part meant for relaxation and comfort has the Ford Motor Company stressin'. Ford says potentially affected vehicles might be missing the "third pawl required for seat-back strength" in the reclining mechanisms on certain seats. Because of this, the seats might not properly keep a person in place during the event of a crash or otherwise.  In the F-150s, F-Series Super Duty trucks, 2018-2019 Explorers, and Expeditions, the recall affects vehicles with manual driver and/or front passenger seat-back recliners. On the 2020 Explorers and Lincoln Aviators, rear outboard seats with manual recliners are of concern. Of the more than 550,000 vehicles, 483,325 vehicles are in the United States, 58,712 are in Canada and 8,149 are in Mexico. Thus far, Ford is not aware of any injuries from the issues. Ford says it expects most vehicles will not need repair, but dealers will inspect the seat structures out of precaution. If fault is found, dealers will replace the seat structure altogether. For this recall, Ford's reference number is 19C07. Contact your dealer for more information. Featured Gallery 2020 Ford Explorer View 47 Photos Recalls Ford Lincoln Truck SUV

Why Lincoln says it's loving Ellen and Conan MKC ad spoofs [w/videos]

You would think that commercial being ridiculed across the Internet would be an advertising executive's worst nightmare, but that's not necessarily the case. At least not when it comes to Lincoln and its latest campaign to promote the new MKC.
The campaign features Matthew McConaughey channeling his characters from True Detective and The Lincoln Lawyer, and was quickly spoofed by both Conan O'Brien and Ellen DeGeneres. But instead of shaking their heads in dismay at the comedy talk-show hosts' take on their ad, Lincoln and its advertising firm Hudson Rouge welcome the free publicity.
"We're flattered. Just to get out into the public mind with parodies says you've achieved a certain amount of notoriety," Hudson Rouge CCO Jon Pearce told Automotive News. "It's hard to put a dollar amount on earned media. We couldn't ask for better."