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Lincoln taps Serena Williams to pitch all-new Navigator

Lincoln is turning to a new star to help it pitch the hot-selling Navigator SUV alongside Matthew McConaughey: Tennis megastar and businesswoman Serena Williams. She'll help pitch the Navigator in a social media campaign that launched Thursday. Lincoln released four short spots that will appear on Lincoln and Williams' social channels. In one, the longest at 41 seconds, Williams recalls buying her first Navigator as a teen and says she's come full circle as a mother. She dubbed the vehicle "Ginger." "Ginger was all white, she had 22s and she had rims," she says in the spot. "I felt like, you know, I was kind of balling in a way. It was like my first huge purchase." Another shows Williams talking on a tennis court about being a mother and how the vehicle functions as a kind of bedroom for her daughter, Olympia, who was born last September. "For me that's what's most important." Like the McConaughey spots before them, the new spots hew to the Lincoln script of mostly not focusing on the vehicle but rather on experiences. (Williams' experiences seem a lot less ethereal than McConaughey's.) View 4 Photos Williams is known for her tennis exploits, having won a record 23 Grand Slam singles titles and four Olympic gold medals. She has fashion deals with Puma and Home Shopping Network and launched her own fashion brand called Aneres. And she operates the Serena Williams Fund to emphasize education and help victims of gun and domestic violence, plus the Williams Sisters Fund, which she launched in 2016 with her sister, Venus. Serena Williams is also a member of the Oath Board of Advisors. Oath is the parent company of Autoblog. "Serena is an amazing athlete who has won 23 Grand Slams, but she also has a family, she has her own clothing line, she sits on major boards, she's philanthropic — she has all these competing demands on her time," Lincoln Group Marketing Manager John Emmert said in a statement. "We know that time is our Navigator client's ultimate luxury as they balance everything in their busy lives, and Serena exemplifies that balance with poise and grace." It's not the first time Williams has endorsed an automotive brand, notes AdAge. Mini featured the tennis star in a Super Bowl ad in 2016. The Navigator is all-new for 2018. It won North American Truck of the Year last month at the Detroit Auto Show. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Junkyard Gem: 1970 Lincoln Continental Mark III

The story of the Continental features plenty of fascinating plot twists during its off-and-on 1940-2020 history, and one of the most interesting is the car that resulted from the decisions of the Ford Motor Company's mighty warlord during the 1960s: Lee Iacocca. That was the 1969-1971 Continental Mark III, a car that printed bales of money for Ford. Today's Junkyard Gem is one of those cars, found in a Northern California car graveyard recently. Iacocca wanted a Lincoln to compete with Cadillac's snazzy new Eldorado coupe, and he wanted to do it on the cheap. Since the original Mustang had been so profitable in large part because it was based on the Falcon compact, the same philosophy would be used for the new Lincoln coupe. The Ford Thunderbird, which had become a well-over-two-ton behemoth by 1967, would provide the Mark III's platform; this had the added benefit of using excess production capacity at the T-Bird's assembly plant in Wixom, Michigan. Focus groups disliked the Mark III, but Iacocca and Henry Ford II ignored them and pushed forward with production. This worked out well; Mark III sales beat the Eldorado's immediately and the platform-sharing with the Thunderbird kept costs low and profits fat. Along with the Mustang and the Chrysler minivan, the Mark III stands as one of Iacocca's greatest business triumphs. These cars used to be reasonably easy to find in wrecking yards, but they've been junkyard rarities for at least the past decade. This one lived a hard life. The 460-cubic-inch (7.5-liter) V8, rated at 365 horsepower and 500(!) pound-feet of torque, was gone when I arrived. The chrome received a gold-plating treatment by a customizer at some point. It's possible that this car was once a good-looking lowrider, but that would have been decades ago. About the only remaining hint of its former opulence is the rear seat. The MSRP for this car was $7,281, or about $59,286 in 2023 dollars. The 1970 Cadillac Eldorado cost $6,903 ($56,208 now). Of course, the out-the-door cost for both cars would have been quite a bit higher, after not-so-optional options had been added by the customer. This individually decisive motorcar has no peer.

Mixed sales results, but automaker stocks rise on need for cars in Houston

DETROIT — The Big Three Detroit automakers on Friday reported better-than-expected August sales and issued optimistic outlooks for demand as residents of the Houston area replace flood-damaged cars and trucks after Hurricane Harvey, sending their stocks higher. General Motors, Ford and Fiat Chrysler posted mixed August U.S. sales, with GM up 7.5 percent and Ford and Fiat Chrysler down. Japanese automaker Toyota improved sales by nearly 7 percent, while Honda fell 2.4 percent. Still, analysts focused on the potential for Detroit automakers to cut inventories and stabilize used vehicle prices as residents of Houston, the fourth largest city in the United States, are forced to replace tens of thousands, perhaps hundreds of thousands, of vehicles after the devastation from Hurricane Harvey. Mark LaNeve, Ford's U.S. sales chief, told analysts on Friday that following Hurricane Katrina in 2005 "we saw a very dramatic snapback" in demand. That said, Ford sales fell 2.1 percent in August. It sold 209,897 vehicles in the United States, compared with 214,482 a year earlier. Sales were down 1.9 percent in the Ford division and off 5.8 percent at Lincoln. Demand was down for cars, crossovers and SUVs. It was not clear how many vehicles in the Houston area will be scrapped, LaNeve said, saying he had seen estimates ranging from 200,000 to 400,000 to 1 million. Ford's Houston dealers may have lost fewer than 5,000 vehicles in inventory, he said. Ford is the No. 1 automaker in the Houston market, with 18 percent share, according to IHS Markit. The company plans to ship used vehicles to Houston dealers and has "every indication we would have to add some production" of new vehicles to meet demand, LaNeve said. Investor concerns about inventories of unsold vehicles and falling used car prices have weighed on Detroit automakers' shares most of this year. Now, automakers can anticipate a jolt of demand from a big market that is a stronghold for Detroit brand trucks and SUVs. "It's got to be a positive for the industry," LaNeve said. Investors appeared to agree. GM shares rose as much as 3.3 percent to their highest since early March. Ford increased 2.8 percent at $11.34, and Fiat Chrysler's U.S.-traded shares were up 5.2 percent $15.91, hitting their highest in more than five years. GM reported a 7.5 percent increase in U.S. auto sales in August, helped by robust sales of crossovers across its four brands.