1994 Executive Series on 2040-cars

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How Lincoln could make itself special again

Things are going better for the Lincoln brand — or, more properly, The Lincoln Motor Company — so far this year, and are likely to continue to do so, comparatively speaking. In the first quarter of 2017, the brand's sales are up 8.7 percent compared with the same period last year. Lincoln delivered 27,083 units in the first quarter. The Continental is certainly a boon, with 3,209 units (almost 12 percent of the total number), something Lincoln didn't have in the first quarter of 2016. Its crossovers, the MKC and MKX, were up 15 and 11.2 percent, respectively, and while the Navigator SUV was down 16.2 percent, the new 2018 model will certainly boost that nameplate. Still, there is undoubtedly a glass — or crystal — ceiling for Lincoln (as well as for Cadillac) that it's not likely to break through regarding total US sales. No matter how you look at it, the US luxury market is dominated by import brands, and there is no reason to think that's going to change. Ever. According to Autodata, for the first quarter of 2017 there were 213,817 luxury vehicles delivered, of which 170,780 were from import brands and 43,037 domestic. While there is a good likelihood that Lincoln will gain some ground, given the lineup extensions that the likes of Mercedes, Audi, BMW, and Lexus are making, as well as the creation of new brands like Genesis and the traction of Tesla, it is going to be all the more challenging for any company to get any significant growth in the luxury category. So growth for Lincoln, yes. Notable growth? No. But there is something the company could do to generate revenue separate from the car and crossover business. It may not make a lot of money in and of itself, but it can provide a distinct edge in the product segment that would cement Lincoln with a unique offering. Kumar Galhorta, president of Lincoln, frequently talks about "experiences." About how the company is working to relieve or eliminate "pain points" from its customers. About how time — or the perceived lack thereof — is something Lincoln is working to address. And it's doing so in a way that gives it a distinctiveness vis-a-vis the competitive set. Lincoln's services are creating a buzz in a way that Matthew McConaughey ads never will. Lincoln is addressing it through service. As in offering pickup and delivery for service appointments for all new 2017 Lincoln models.

Ford recalls 462,000 SUVs over faulty rear camera

Ford has had some issues with its backup cameras in recent years, and the troubles are continuing with yet another recall announced today. In this recall, certain Ford and Lincoln vehicles equipped with the 360-degree parking camera could lose the rear-view camera feed. The newest recall affects some 462,000 vehicles worldwide, Reuters reports, including 382,759 in the U.S. under NHTSA recall 23V-022. The recall applies to the 2020-2023 Ford Explorer and Lincoln Aviator, as well as the 2020-2022 Lincoln Corsair. The remedy involves dealers updating the vehicles’ image processing module software free of charge. This latest issue expands a previous recall, and applies to vehicles that have already been serviced under recall 21V-735. Owners will be notified by mail around February 20, and owners can also contact Ford customer service at 1-866-436-7332. Ford told NHTSA that it first became aware in October 2021 of a small number of complaints of a blue screen from the rear camera feed on vehicles that had already been repaired. Ford worked with suppliers to track down the potential issue, and said warranty claims remained low until December 2022, when it started to see more claims for blue screens in vehicles produced after the last remedy, at which point Ford ordered a stop-ship on those vehicle lines. Ford said itÂ’s aware of 17 minor accident reports related to the issue, but no injuries. In addition to this recall, Ford has had other camera issues in the past few years that resulted in recalls. NHTSA recall 22V-151 applied to 2021-2022 Edge SUVs experiencing “a distorted, black and white, or discolored screen” when reversing. 2021-2022 Ford Broncos had an issue where the rear-view camera would remain on even after the vehicle was put back into a forward gear. Last year, Ford recalled 330,000 Mustangs for faulty cameras, as well as 277,000 Super Duty trucks over foggy rear-view cameras. In 2021, NHTSA opened an investigation into whether Ford was slow to recall more than 620,000 vehicles for faulty cameras. Recalls Ford Lincoln Safety Crossover SUV

Ford recalling 850,000 cars and SUVs for airbag issues

Ford has announced a major recall of 850,000 vehicles from model years 2013 and 2014 due to a problem with the "restraints control module."
According to Ford, a short circuit could develop in the module, causing the airbag warning light to illuminate. In more severe cases, dependent on where the short develops, the airbags and seatbelt pre-tensioners may not work in the event of an accident. The problems can be more wide-ranging than that, too, as systems that rely on information from the control module, such as the stability control can be affected.
With 850,000 vehicles affected, it's no surprise that some of Ford's volume leaders are covered. That includes the Fusion and Lincoln MKZ sedans, as well as the incredibly recall-prone Escape and the C-Max MPV.