1989 Lincoln Town Car - Signature Series - 27,000 Miles - Mint! on 2040-cars

Auto blog

2015 Lincoln MKC aims to rejuvenate the brand... again

Ford is slowly but surely attempting to revitalize the Lincoln brand, with the new MKZ sedan pointing the way forward for the Blue Oval's struggling luxury division. Here at the LA Auto Show, Lincoln is showing the next new product that aims to give the brand new life, the 2015 MKC crossover.
The MKC is based on the trusty Ford Escape, but this is far more than just a rebadge job. Lincoln has used completely new sheetmetal here, with the brand's familiar split-wing grille front and center, and a classy, wraparound tailgate with super slim taillamps that span the width of the hatchback. It's one of the better applications of Lincoln's new design language we've seen thus far, and the end result is a taut-looking crossover that is at the same time both modern and luxurious-looking.
Further differentiating itself from the Escape, the MKC packs an all-new 2.3-liter EcoBoost four-cylinder engine, good for 275 horsepower and 300 pound-feet of torque. (On the base end, Ford's 2.0-liter EcoBoost four-cylinder with 240 hp and 270 lb-ft is available.) The MKC also uses a new Continuously Controlled Damping adaptive suspension, and is available with both front- and all-wheel drive.

One more Lincoln MKX concept teaser drops before Beijing

If the teaser video for Lincoln's launch of a new concept at the 2014 Beijing Motor Show wasn't enough for you, the company has now released a shadowy new image on its Twitter page. The vehicle may be a concept for the next-generation MKX, and its launch in China is part of the huge rollout to sell the brand's models there.
The latest photo shows off the concept's lighting, including LED running lights and lit sideview mirrors. The sharp edges of the lights give some hints to its shape. However, Other than clearly being a crossover, not much else is known.
The concept's launch supports Lincoln breaking into the Chinese market. It will begin selling the MKZ and MKC there this fall, as well as a midsize luxury SUV. A fullsize luxury sedan and the Navigator will come later. The company will also build luxury showrooms for the models that will look more like high-end hotel lobbies than car dealers. Scroll down to watch the teaser video.

Is Lincoln MKC cutting into Cadillac SRX sales?

The two big American luxury brands of Cadillac and Lincoln are on surprisingly similar paths at the moment with both divisions hoping to redefine themselves and grow popularity. They're still early in the process with no clear winner yet, but things might actually be looking up for Lincoln's latest model, according to a monthly sales analysis from The Motley Fool. It seems, at least early on, that the new MKC crossover might be taking a bite out of the Cadillac SRX's growth.
The MKC launched just a few months ago and has been getting a big marketing push from a series of oft-mocked ads starring the smooth-talking Matthew McConaughey. The luxury CUV has been the popular, new kid on the block with growing sales since its introduction. While smaller than the SRX, the Lincoln starts at a lower price and offers better fuel economy.
Through June, the SRX performed well with sales up over 20 percent on average through June, according to The Motley Fool. However, July and August saw things plummet with year-over-year drops of 7 percent and 37 percent, respectively. It still far outsold the MKC in terms of actual units in a given month, but the Caddy's continued growth has appeared to stagnate.