1989 Lincoln Town Car - Must Sell!!! on 2040-cars

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Ford recalls EcoBoost-powered F-150 and SUVs for brake fluid leak

Ford is recalling approximately 280,000 trucks and SUVs equipped with its 3.5-liter EcoBoost engine to address a potential brake fluid leak. The recall covers the 2016-2017 Ford F-150, 2016-2017 Ford Expedition and the 2016-2017 Lincoln Navigator.  According to Ford's defect report, the issue stems from contamination in the brake fluid causing degradation or damage to the seals in the brake master cylinder, allowing fluid to escape. Ford says that braking performance is not immediately impacted by the leak, and owners may not realize there's a problem until a brake malfunction indicator appears in the cluster, accompanied by a chime.  "If the brake fluid in the reservoir is depleted to a predetermined level, the driver will receive an audible chime, message center alert, and red brake warning indicator in the instrument cluster," Ford said in its defect report to NHTSA. "If the driver continues to operate the vehicle, the drive may begin to experience a change in brake pedal travel and feel, and increased pedal effort." "If a loss of brake fluid is substantial enough to reduce brake function to the front wheels, full braking function would remain in the rear wheel circuit. However, reduced brake function in the front wheels can extend stopping distance, increasing the risk of a crash," Ford said.  The issue can be addressed with a replacement brake master cylinder, which Ford will install free of charge. Ford has already begun notifying dealers and will send notices to customers starting in April.  Recalls Ford Lincoln Ownership Safety Truck SUV

Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

10 best new car deals in late September 2021

New car sales were drastically affected in 2020 due to the ongoing coronavirus pandemic, but things started to show signs of recovery toward the end of the year before really coming on strong in the early months of 2021. Now there's an ongoing shortage of microchips causing a great deal of pricing fluctuation and a limited supply of certain vehicles. That doesn't mean there aren't still great deals on new cars, though. Using data provided by TrueCar, we’ve compiled a list of some of the best automotive deals for September 2021. WeÂ’ve noted the original MSRP, the average transaction price, and the total savings in both dollars and as a percentage of the original sticker price. Basically, weÂ’ve done all the hard work for you! So now, all you need to do is compare deals, go on a few test drives, and maybe drive away in a great car (and an even better bargain).