04 Signature Town Car Leather Traction 63,724 M on 2040-cars

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Is Lincoln MKC cutting into Cadillac SRX sales?

The two big American luxury brands of Cadillac and Lincoln are on surprisingly similar paths at the moment with both divisions hoping to redefine themselves and grow popularity. They're still early in the process with no clear winner yet, but things might actually be looking up for Lincoln's latest model, according to a monthly sales analysis from The Motley Fool. It seems, at least early on, that the new MKC crossover might be taking a bite out of the Cadillac SRX's growth.
The MKC launched just a few months ago and has been getting a big marketing push from a series of oft-mocked ads starring the smooth-talking Matthew McConaughey. The luxury CUV has been the popular, new kid on the block with growing sales since its introduction. While smaller than the SRX, the Lincoln starts at a lower price and offers better fuel economy.
Through June, the SRX performed well with sales up over 20 percent on average through June, according to The Motley Fool. However, July and August saw things plummet with year-over-year drops of 7 percent and 37 percent, respectively. It still far outsold the MKC in terms of actual units in a given month, but the Caddy's continued growth has appeared to stagnate.

Submit Your Questions for Autoblog Podcast #403

We're set to record Autoblog Podcast #403 this evening. Check out the topics below or drop us your questions and comments via the Q&A module. And don't forget to subscribe to the Autoblog Podcast in iTunes if you haven't already done so. To take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics For Autoblog Podcast Episode #403
Ford investing $5B in Lincoln

2022 Lincoln Navigator First Drive Review | It's greener now. Literally.

Lincoln’s latest renaissance began with the Navigator, specifically the full redesign introduced four years ago. Offering far more power than the competition established a new, common concept of effortless performance throughout the Lincoln lineup, but it was the NavigatorÂ’s striking new interior design that really moved the needle and made people, including car reviewers like us, take notice. Subsequent Lincoln interiors evolved from that design and enjoyed similar praise, so it should come as no surprise that the updated 2022 Lincoln Navigator builds upon its trademark element. Frankly, itÂ’s unusual for interior design to so strongly embody a brandÂ’s identity, yet a senior Lincoln official confirmed thatÂ’s exactly what the company sought to do with the Navigator and others. The exterior would be tidy and handsome, but to really stand out in a crowded luxury field, the brand chose to instead focus on creating a bold, unique interior. Clearly inspired by LincolnÂ’s midcentury glory years, but not attempting to copy it in chintzy plastic as Lincolns of the 2000s did, the Navigator cabin continues to look nothing like those of its competitors. ItÂ’s classy, itÂ’s special and when done up in Black Label “themes,” it can be uniquely colorful as well. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. For 2022, the most colorful of themes — “Destination” and its stem-to-stern coating of oxblood red — is discontinued. Boo. Apparently, it was popular in LincolnÂ’s top market of China. Less so in the United States, so it gets ousted in favor of the new “Central Park” theme shown here. The primary element is the “Urban Green” hue with leather perforations that form the outlines of a New Yorkesque skyline. ItÂ’s exclusively paired with stunning open-pore wood embossed, in gold no less, with a map of ManhattanÂ’s grid and the titular Central Park. ItÂ’s a fitting alternative to the carryover themes of “Yacht Club” (the blue one) and “Chalet” (shades of brown and beige), plus the new “Invitation” theme that features black accented in a different gold-embossed wood for those who are less adventurous. The interiorÂ’s only noteworthy aesthetic change for 2022 is also a functional one: the 10-inch touchscreen has been replaced by a 13.2-inch widescreen unit.