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2015 Lincoln MKC

Back in 2012, Lincoln claimed its comeback bid was finally underway with the new-for-2013 MKZ. But don't you believe them - the renaissance won't actually begin in earnest until the shapely compact crossover seen here reaches showrooms in big numbers. That's because while the four-door MKZ was indeed a proper step toward rebirth, the 2015 MKC is the first wholly conceived vehicle under Lincoln as a standalone brand, a move first announced back in 2012.
That's an important distinction, because Lincoln's newfound emancipation from Ford's design and development processes has given the struggling marque both the corporate wherewithal and the will to develop a more fully formed product. The four-wheeled result seen here is a surprisingly cohesive luxury CUV, one with significantly more aesthetic and dynamic separation from its Ford Escape sibling than the MKZ and its Fusion counterpart. Said another way, after flogging Lincoln's latest for hundreds of miles over canyon roads outside of Santa Barbara, we've come to understand that this is far from a re-grilled Dearborn special with luxury tinsel - it's a bona fide standalone product that readily displays the sort of clear differentiation seen in platform cousins like the Audi Q5 and the Volkswagen Tiguan. It's the real deal.

Lincoln needs a farewell address, not a new marketing plan

The trouble with Ford's Lincoln brand is that no one cares about it any more.
Not long after I heard that Mark LaNeve, chief operating officer of Ford agency Team Detroit, was moving to take over direct operations of the New York ad agency Hudson Rouge for Lincoln, I heard that JCPenney CEO Ron Johnson was ousted. The two events are connected.

NHTSA will investigate some Ford Fusion, Lincoln MKZ models for power steering issue

The National Highway Traffic Safety Administration is opening an investigation into the 2010-2012 Ford Fusion, Fusion Hybrid and Lincoln MKZ, the 2012 MKZ Hybrid and 2011 Mercury Milan because the agency has hundreds of complaints of electric power steering failure in these models.
According to NHTSA's data, it has received 508 complaints of the power steering allegedly suddenly malfunctioning and resulting in increased effort to turn the wheel. In four incidents, these failures resulted in loss of control and crashes. According to the reports, in some cases a power steering warning message came on as the fault occurred, and other times the system restored itself by turning off and then restarting the vehicle. NHTSA said it has also received further field report data from Ford, but that information hasn't been publicly released yet.
For the moment, there isn't a recall for this failure on these models. NHTSA is just investigating them to "assess the scope, frequency and safety consequences of the alleged defect," and the agency says an estimated 938,000 vehicles could potentially be affected.