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Huge JFK auction includes two classic Lincolns

Want to own a piece of American history? Perhaps you should consider 35th President John F. Kennedy's limousine, a stretched 1960 Lincoln Continental, or the last car he safely rode in before his assassination, a 1963 Lincoln Continental convertible. Both of them will be up for sale at the Camelot: Fifty Years after Dallas auction on October 24, a JFK 50th anniversary auction in Boston.
The black 1960 Continental was part of the presidential motorcade and is bulletproof. The body has been restored to the tune of about $35,000, according to RR Auctions, but the interior was left alone. That's okay, because the winning bidder will be able to enjoy lounging in the well-preserved seats and stepping on the original tan carpeting, just as President Kennedy did. The next owner can even play President, with a divider window, passenger air controls and a two-way telephone - if a chauffeur is hired, of course. The starting bid for the Continental is $25,000.
The other car is more historically relevant (but in this writer's eye, less beautiful), and commands a starting bid of $50,000. The white, convertible 1963 Continental was the last car President Kennedy rode in before his assassination in Dallas - with a notarized document by the car's owner at the time as proof. It was used to transport the President, his wife, Jacqeuline, and Texas governor John Connally "from a breakfast and speech at the Texas Hotel ballroom through the streets of Fort Worth to Carswell Air Force Base, where they boarded a short flight to Dallas on the morning of November 22, 1963," according to RR Auctions. Lincoln specialist Baker Restoration in Connecticut restored the car, which included an engine replacement, body work and paint. Most of the interior, including the seats, are in original condition.

Possible MKX concept teased as Lincoln confirms China expansion

We've been speculating for years about the future of Lincoln. Some thought that Ford needed to kill the division like it did Mercury, while others saw the sales possibility in a brand with so much history. Ford has finally made a decision, and it wasn't what many people were expecting. Lincoln is launching in China this fall, with the brand rollout starting at the upcoming Beijing Motor Show. A new video hints that we might even get to see the concept for the next-generation MKX.
Lincoln is marketing itself in China as a customer-focused, high-end luxury ownership experience. To prove it, the Lincoln Space in Beijing is meant both as a prototype dealer and a grand show of its plans. The modernist structure looks more like an art museum than a car showroom, and the interior decor is like a high-end hotel lobby. The company says that every dealer is going to have license plate recognition technology that knows when an owner arrives, and there will also be a Personalization Studio where potential buyers can design their car with family. Lincoln is promising to have eight showrooms ready in seven cities by this fall.
Of course, a stylish showroom is nothing without cars to sell. Lincoln is promising five models on sale in China by 2016. The MKZ and MKC launch this fall. A midsize luxury SUV, a fullsize luxury sedan and the Navigator are coming later. All of the models sold there are being imported from North America.

Why the 2015 Lincoln MKC is 'holding some powder'

Earlier this month in our first drive of the 2015 MKC, we told you that Lincoln finally had a new vehicle in its arsenal worth crowing about. So with the compact premium crossover now finding its way into dealers, why aren't you seeing its likeness plastered on billboards and barraging you on television? It's because Lincoln is "holding some powder."
Those are the words of Lincoln's global director, Matt VanDyke, who tells Autoblog that the company is holstering some of its marketing guns because it's keen to avoid repeating the ill-timed efforts that blighted its last rollout, the MKZ. That vehicle's launch early last year was beset by various delays related to manufacturing and quality. The cadence issue was so dire that by the time the model reached showrooms in volume, Lincoln had already blown most of its budget on things like Super Bowl ads that ran weeks or even months before customers could check one out in person. It was a particularly trying series of events for parent Ford because the MKZ and its oversized marketing spend were charged with relaunching the Lincoln brand to the public.
Keen to avoid repeating the same timing issue and mindful of consumers' habits at this time of year, Lincoln is taking a different strategy with the MKC. According to VanDyke, "What we don't want to do is try and fight the summertime - people using television being down, and other mass media when school's out. New television shows aren't on." Of course, that doesn't mean Lincoln is sitting idle. VanDyke says, "By no means are we quiet during the next 90 days. This year, we're going to really spend the next 60 to 90 days using digital and social media, in-theater advertising and the like, and once we have full availability at dealerships, we'll really ramp up the advertising later on in the summer." Part of that early media effort includes immersive digital marketing like Lincoln's clever Dream Rides web experience.