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Farley says Lincoln learnings in China could influence brand in US

Automotive News reports Lincoln is looking to Chinese luxury shoppers for customer service ideas. Those notions may eventually make their way back to the US in the form of new dealership training. Jim Farley, the executive vice president of global marketing for Ford, tells Automotive News, "In many ways, China will be a listening post for Lincoln in the United States. Soon China will be the largest luxury market in the world." Farley also said that in China, the Lincoln brand is currently where Lexus was when the Japanese brand first landed in the US.
Lincoln is slated to open its first Chinese dealerships in 2014. The brand is largely unknown in Asia, and Lincoln representatives have been visiting other luxury dealers in China for an idea of what buyers there expect. Lincoln has also studied non-automotive luxury shopping, paying special attention to high-end retail branding.
Of course, this whole song and dance feels awfully familiar. Lincoln has focused heavily on remaking the brand and recrafting its marketing here in the States, thus far without sufficient product to back the play. Lincoln is already late to the China game, and without the necessary products to lure buyers away from established bodies like Buick and Cadillac, Lincoln may be doomed to repeat its fate here in the US.

Lincoln hopes month-by-month leasing will woo luxury clients

Lincoln is launching a new subscription-based service that will allow customers to lease any of its vehicles on a month-by-month basis as part of a new suite of services aimed at offering flexibility and converting buyers. The luxury brand has also been operating a pilot program in which dealers bring Lincoln vehicles to consumers' homes for them to test drive on their own time — and sometimes even complete the entire sales process at their homes. Lincoln also announced on the heels of the L.A. Auto Show a new collaboration with Clear, a company that provides expedited screening at security gates at airports and sports arenas, plus an expansion of its Lincoln Personal Driver service, formerly known as Lincoln Chauffeur, to Dallas. Kumar Galhotra, Lincoln's president, said the company is trying to create a brand experience for consumers that is warm, human and effortless, and that the new services are based on consumer research that equates time with luxury. "We take this philosophy of warm, human and effortless, and we really embed it" in the vehicles and ownership experience, he said. Lincoln plans to launch its vehicle subscription service early next year, likely in "a couple California cities," Galhotra said, that allows consumers to lease any Lincoln vehicle on a monthly basis. While Lincoln did not announce pricing, the program is based on Ford Credit's Canvas program, which offers monthly subscriptions to pre-owned Ford vehicles and come with insurance, maintenance and warranty coverage. The service is so far offered only in the Bay Area and parts of Los Angeles. The service appears to be similar to the $1,500-a-month Book by Cadillac service and Care by Volvo. Robert Parker, Lincoln's global director of marketing, sales and service, said the service will allow consumers the option of upgrading to larger-size vehicles without being locked into a traditional two-year lease. "We acknowledge the fact that we are a challenger brand. We're not at the scale of the Germans," Parker said. "We certainly aspire to continue to grow, that's not our No. 1 focus.

2021 Lincoln Corsair Grand Touring brings plug-in hybrid tech to the small crossover

LOS ANGELES — When the new Ford Escape and Lincoln Corsair were launched, the Corsair was strangely lacking a hybrid variant like the cheaper Ford. The reason for this is that Lincoln was preparing a slightly more advanced hybrid for the small luxury crossover. The 2021 Lincoln Corsair Grand Touring elevates itself over the Ford by bringing plug-in capability and a different kind of all-wheel drive. At the front of the Corsair, the powertrain is the same as the Ford Escape. It's a naturally aspirated 2.5-liter inline-4 and an electric motor powering the front wheels. But at the back, Lincoln has added another electric motor with a single-speed transmission to power the rear wheels, just like Toyota has been doing in the all-wheel-drive versions of the Toyota Prius, RAV4 Hybrid and Lexus UX250h. In addition to giving the Corsair four driven wheels, it brings total horsepower up to 266 ponies, an increase of 66 over the Ford. Having this rear motor opens up lots of freedom for how much power is given to the rear wheels, and a Lincoln representative said that the rear can go into a coasting or free-wheeling state when cruising for efficiency. Supplying electricity to the Corsair Grand Touring is a floor-mounted 14.4-kWh battery pack. Lincoln estimates it will provide enough power for the Corsair to drive about 26 miles on a charge. Neither the battery nor the rear motor take up any interior space, so rear passenger and cargo capacity remain the same as the regular Corsair. Charging can be done at Level 1 or Level 2 chargers, with the former taking 10 to 11 hours and the latter taking 3 to 4 hours. DC fast charging is not available, something that's featured on the Mitsubishi Outlander PHEV. Hybrid mechanical bits aside, the Corsair Grand Touring is just like any other Corsair. The only indicators that it's a hybrid are the unique grille, 20-inch wheels, blue badging and additional door for the charging plug. The Grand Touring comes standard with Lincoln's cell-phone key system, automatic emergency braking, blind-spot monitoring, lane-keep assist and automatic high-beams. Automatic parking, a head-up display and adaptive cruise control are all options. Pricing hasn't been announced yet, but will likely revealed closer to the on-sale date in the summer of 2020. Looking at the price structure for the Aviator, which also has a Grand Touring plug-in hybrid variant, the Corsair Grand Touring could be priced above the current range-topping Reserve trim.