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Why Lincoln says it's loving Ellen and Conan MKC ad spoofs [w/videos]

You would think that commercial being ridiculed across the Internet would be an advertising executive's worst nightmare, but that's not necessarily the case. At least not when it comes to Lincoln and its latest campaign to promote the new MKC.
The campaign features Matthew McConaughey channeling his characters from True Detective and The Lincoln Lawyer, and was quickly spoofed by both Conan O'Brien and Ellen DeGeneres. But instead of shaking their heads in dismay at the comedy talk-show hosts' take on their ad, Lincoln and its advertising firm Hudson Rouge welcome the free publicity.
"We're flattered. Just to get out into the public mind with parodies says you've achieved a certain amount of notoriety," Hudson Rouge CCO Jon Pearce told Automotive News. "It's hard to put a dollar amount on earned media. We couldn't ask for better."

Lincoln Continental to end after one-and-done generation?

After only 18 months on sale, the vultures of rumor have begun circling above the Lincoln Continental. Ford Authority says "sources intricately familiar with Ford Motor Company's future product plans" for the domestic luxury brand say the Continental won't get another chance at life after this generation. Those sources didn't detail Ford's reasons for dispatching the executioner on another sad task, but if this is true, even the reasons we can only guess make enough sense to justify the move. The Continental launched into a crossover mania still mushrooming in strength like some Marvel villain, the equivalent of a new dinosaur hatching a few months before the Chicxulub Impact Event. In 18 months, the Continental sold 18,846 units, 12,012 of those sales happening in 2017. In the U.S. this year, sales amounted to 1,573 units through February, about 25 percent down on the annualized monthly rate. It could be worse: The Lexus GS has found 1,009 U.S. buyers so far this year, the Acura RLX, 285. Conversely, the Cadillac XTS — yes, a fleet darling — secured 3,163 sales in the same period. And the German kingpins live in another dimension, with BMW scooting 5,641 5 Series models off dealer lots, and the Mercedes E-Class boasting 8,411 sales of all three variants. Even the much more expensive and much more profitable Lincoln Navigator rang up 2,351 sales in the first 60 days of 2018. That's disheartening reading, especially after Ford reportedly spent more than $1 billion to bring the Continental to market. Sedan segment woes look to have killed the Continental's platform siblings, too, making the Lincoln's demise simply part of the cull. The CD4 architecture also underpins the Ford Fusion and Lincoln MKZ. Ford canceled the Fusion redesign and won't commit to making either vehicle after 2020. Lincoln's passenger car sales declined more than 30 percent last month; meanwhile, Lincoln needs to spend its money on the crossovers that are selling, and investment in the coming three-row Aviator that will replace the MKT. Ford has a CD6 platform in development that suits front-, rear-, and all-wheel-drive vehicles. Under previous CEO Mark Fields, a new Fusion, Mustang, and MKZ would ride on the CD6, as well as the new Explorer and a Lincoln brother. Those plans left with the previous administration, and company sources told both Ford Authority and The Truth About Cars not to expect a Continental revival on that architecture. Related Video:

Junkyard Gem: 1986 Lincoln Town Car

Ford's Lincoln Division applied the Town Car name (originally the Anglicized name for a coupe de ville horse-drawn carriage) to new cars beginning with the 1959 Continental, but it wasn't until the 1981 model year that the Town Car became a Lincoln model in its own right (earlier Town Cars were Continentals). Those boxy, sharp-edged Town Cars were built throughout the remainder of the 1980s and sold well, but they're almost extinct today. Here's one of those cars, found in a Denver-area self-service yard recently. The Town Car was built from the 1981 through 2011 model years, with a complete redesign for 1990 that kept the same chassis but added a less angular body and rear air suspension. In 1998, the Town Car got the full "whale" body treatment seen on its Ford Crown Victoria and Mercury Grand Marquis siblings, and production of that version continued until the end. In China, Hongqi built a version badged as the CA7460 Qijian. All 1981-2011 Town Cars lived on the versatile and sturdy body-on-frame Panther platform. For a 1970s design, the Panther stayed relevant for a surprisingly long time. This car was closely related to the Ford LTD Crown Victoria and Mercury Grand Marquis, not to mention the Continental Mark VI. The interior is full of "wood-tone appliques" and the gauges come straight from mid-1970s Lincoln-Mercury products. These "twin comfort lounge" seats were just as comfy as they look here, and the Nearly Velour™ fabric just needs a cleaning to be in like-new condition. Of course, the optional Cartier package had much classier upholstery. You'll find one in every car. You'll see. Every 1980s Town Car had some sort of padded vinyl roof as standard equipment. This roof has not fared well beneath the Colorado sun. It's a shame that opera lights have gone out of fashion. Every 1981-1990 Town Car got a 302-cubic-inch (5.0-liter) Windsor V8 under the hood. 1986 was the first year that electronic fuel injection replaced carburetors in the Town Car; this engine was rated at 150 horsepower and 270 pound-feet. The jarring mashup of typefaces on the HVAC and radio controls of mid-1980s Fords always makes me uncomfortable. This car has the optional "wire-style" hubcaps, which cost an extra $341 (about $920 in 2022 dollars). Several flavors of aluminum wheels were available on the '86 Town Car, but no true wire wheels. The MSRP on this car was $20,764, or about $56,130 today. The Cartier Edition would set you back $25,235 ($68,215 now).