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Junkyard Gem: 1978 Lincoln Continental Town Car

Just before Ford downsized the Continental for 1980 and made the Town Car a separate model for 1981, the biggest and plushest new sedan in the Dearborn universe was the mighty Continental Town Car. Here's one from 1978, the second-to-last model year of the two-and-a-half-ton Continental Town Car, found in nice condition in a Denver car graveyard last month. This car rolled out of the Lincoln showroom loaded, with the landau-style "Coach Roof" and just about every additional option. Base price on the 1978 Continental with the Town Car package started at $11,606 (about $48,350 in 2020 dollars), but this car cost much more than that. A new Mercedes-Benz S-Class cost better than twice as much that year (and it was worth it), but you still had to be a heavy-duty high-roller to buy a new '78 Town Car. The base engine in the 1978 Continental was a 400-cubic-inch (6.6-liter) V8 making a grim 166 horsepower, a truly horrific ratio of 25.2 horsepower per liter of displacement (torque came to a respectable 319 lb-ft, though). If the new Navigator got 25.2 horses for each liter in its turbo V6, it would have a mere 88 horsepower to haul its nearly three tons, rather than the 450 horses that 21st-century engine technology gives us. The good news with this car is that it came with the optional 460-cubic-inch (7.5-liter) V8, rated at 210 horsepower and 357 lb-ft. That was sufficient to get this car's 4,660 pounds moving well enough. Still just 28 horses per liter, but a significant upgrade. These cars weren't about performance, however. They were about a silent, cushy ride and poofy seats that swallowed you in velour comfort. When did Detroit stop making these pillow-top seats? And opera lights? And snazzy "coffin-handle" door pulls? Yes, even the wire wheels (a $333 option, or $1,385 today) stayed on this car to the very end. Why get a Rolls-Royce when you could have this, the grille of this behemoth seems to ask us. Though it remained in good condition when it arrived in its final parking space, a Malaise Era Continental sedan just isn't worth much in the enthusiast world. Even a 1978 Mark V in nice shape would be hard-pressed to find a forever home nowadays. At least it had a chance to visit the Norman Rockwell Museum in Massachusetts before the end. In what came to look like a very smart move by Ford, in light of certain geopolitical events in 1979, the Panther-based 1980 Continentals weighed nearly a half-ton less than this car.

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Autoblog Podcast #327

New York Auto Show, Jim Farley interview, 2014 Chevrolet Silverado fuel economy, Ford fuel economy app challenge
Episode #327 of the Autoblog Podcast is here, and this week, Dan Roth, Zach Bowman and Jeff Ross talk about this year's New York Auto Show, Chevrolet's latest assault in the pickup truck fuel economy battle, and Ford's reward for developing a better fuel economy app. Dan also has an interview with Ford's Jim Farley about the future of Lincoln. We wrap with your questions and emails, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Keep reading for our Q&A module for you to scroll through and follow along, too. Thanks for listening!
Autoblog Podcast #327: