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Lincoln to adopt Mini-like personalization strategy?

There's no single silver bullet that will cure all that ails the Lincoln brand, and Ford knows that just as surely as we do. Coming out with exciting new models like the well-received MKC crossover counts as several steps in the right direction, assuming of course that the production version is as appealing as the concept just shown at the 2013 Detroit Auto Show, but more is needed. According to Jim Farley, executive vice president of Lincoln, one more trick may be "mass customization."
Put another way, Lincoln is considering ways to allow buyers to customize their new vehicles right off the showroom floor, similar to how things are done at Mini, and, to a lesser extent, Scion, where Farley previously served as corporate manager. Imagine, for instance, ordering a new MKC with a large Lincoln insignia embossed into the leather seatbacks, according to Automotive News.
While we're not so sure anybody is all that interested in paying extra for more Lincoln logos, it's a strategy that has proven rather fruitful at Mini. Only time will tell if Ford's erstwhile luxury division will once again be seen as something truly worth reaching for, and if customers are willing to pay a further premium for customization.

2020 Lincoln Aviator Grand Touring First Drive | It's the plug-in hybrid one

NAPA VALLEY, Calif. — While we've already declared that the 2020 Lincoln Aviator is the real deal, that earlier first drive only covered the gas-only base version. Not that a 400-horsepower anything is typically considered "base," but it certainly becomes that when there's another version available, the Aviator Grand Touring, that's good for a cool 494 horsepower and 630 pound-feet of torque.  Frankly, it seems a little odd to fixate on output figures when the Aviator goes out of its way to push its accelerative capability into the background and instead focus on an altogether luxurious and effortless driving experience. But 630 pound-feet is a whole heap of torque that fully eclipses even the mighty BMW X7 M50i. The BMW has a twin-turbo V8 engine fettled by M Division, however. The 2020 Aviator Grand Touring is a plug-in hybrid. Unlike other gasoline-electric variants, this version does not take a smaller engine and add electricity. Rather, it starts with the regular Aviator's whole hog 400-horsepower twin-turbo V6 and sandwiches a 75-kW electric motor between it and the 10-speed automatic transmission. All-wheel drive is standard, but it's a traditional system rather than one created by a rear-axle electric motor. With this approach, Lincoln is trying to create a range-topping model, not necessarily an eco-oriented one. The Grand Touring is the V12-powered Mercedes S600 to the regular Aviator's S500. It's best to think of it in those historic luxury terms, because despite the eye-popping output, this is still not a sport-tuned vehicle. Indeed, it's very possible that it's not actually that much quicker off the line than the regular version. Black Label - Chalet 3 View 30 Photos Lincoln didn't provide a 0-60 time, but the Grand Touring weighs 781 pounds more than a gas-only all-wheel-drive Aviator. Stuffing 96 lithium-ion battery cells under the second-row seat tends to do that. As a result, the hybrid's added electric wallop does in fact make it feel more powerful, but it's not the sort of face-flattening experience you might expect with that torque number. It's not that different. Well, in terms of acceleration, at least. There are actually some drivability issues. The throttle is difficult to modulate smoothly from a start, at least when driving in hybrid mode with the plug-in battery portion fully drained.

2021 Ford Escape PHEV finally reaches dealers

Last October – which feels like both five minutes and five years ago – Ford had to push the Escape PHEV sales date back to this year. The holdup arose because Ford had to recall the Escape's European twin, the Kuga PHEV, over a fire risk thought to center on the high-voltage battery. At the time, a Ford spokesperson said, "We are moving full scale production of Escape PHEV to the 2021 model year. The first Escape PHEVs will be sold next year." With just three months left in 2021, a Ford spokesperson confirmed to Ford Authority that the Escape PHEV has finally made it to dealer lots. The end of the Escape PHEV's long and winding road comes about a week after the Lincoln Corsair Grand Touring reached dealers. The compact luxury plug-in hybrid debuted at the 2019 LA Auto Show and was intended to go on sale in the summer of last year. But because it uses the same powertain as in the Escape, Ford had to delay the Lincoln as well.  Now that you can finally buy them, here's the quick recap. Both start with a naturally aspirated 2.5-liter inline-4 and an electric motor powering the front wheels, and a 14.4-kWh battery providing juice. The Escape makes 200 horsepower, can go 37 miles on all-electric driving, is EPA-rated at 105 miles per gallon equivalent (MPGe), and returns a combined 40 mpg if the battery's dead. It starts at $34,320 before incentives. The Lincoln adds an electric motor with a single-speed transmission to power the rear wheels, as Toyota has done with the all-wheel-drive Prius, RAV4 Hybrid and Lexus UX250h. Output in the Lincoln is 266 ponies, it manages 28 miles on pure electric driving, is EPA rated at 78 MPGe, and returns a combined 33 mpg on gasoline alone. It starts at $51,485 before incentives. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.