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Possible MKX concept teased as Lincoln confirms China expansion

We've been speculating for years about the future of Lincoln. Some thought that Ford needed to kill the division like it did Mercury, while others saw the sales possibility in a brand with so much history. Ford has finally made a decision, and it wasn't what many people were expecting. Lincoln is launching in China this fall, with the brand rollout starting at the upcoming Beijing Motor Show. A new video hints that we might even get to see the concept for the next-generation MKX.
Lincoln is marketing itself in China as a customer-focused, high-end luxury ownership experience. To prove it, the Lincoln Space in Beijing is meant both as a prototype dealer and a grand show of its plans. The modernist structure looks more like an art museum than a car showroom, and the interior decor is like a high-end hotel lobby. The company says that every dealer is going to have license plate recognition technology that knows when an owner arrives, and there will also be a Personalization Studio where potential buyers can design their car with family. Lincoln is promising to have eight showrooms ready in seven cities by this fall.
Of course, a stylish showroom is nothing without cars to sell. Lincoln is promising five models on sale in China by 2016. The MKZ and MKC launch this fall. A midsize luxury SUV, a fullsize luxury sedan and the Navigator are coming later. All of the models sold there are being imported from North America.

Is Lincoln MKC cutting into Cadillac SRX sales?

The two big American luxury brands of Cadillac and Lincoln are on surprisingly similar paths at the moment with both divisions hoping to redefine themselves and grow popularity. They're still early in the process with no clear winner yet, but things might actually be looking up for Lincoln's latest model, according to a monthly sales analysis from The Motley Fool. It seems, at least early on, that the new MKC crossover might be taking a bite out of the Cadillac SRX's growth.
The MKC launched just a few months ago and has been getting a big marketing push from a series of oft-mocked ads starring the smooth-talking Matthew McConaughey. The luxury CUV has been the popular, new kid on the block with growing sales since its introduction. While smaller than the SRX, the Lincoln starts at a lower price and offers better fuel economy.
Through June, the SRX performed well with sales up over 20 percent on average through June, according to The Motley Fool. However, July and August saw things plummet with year-over-year drops of 7 percent and 37 percent, respectively. It still far outsold the MKC in terms of actual units in a given month, but the Caddy's continued growth has appeared to stagnate.

2022 Lincoln Aviator MSRP discounted from $5 to $1,085

Price changes continue apace over at Lincoln. The 2022 Navigator received price boosts from the single figure to four figures, the 2022 Corsair came down in price by anywhere from three to four figures. The penultimate crossover in the four-strong lineup, the Aviator, gets one price increase of $105 to go along with discounts ranging from $105 to almost $1,100. As with the Navigator and Corsair, though, the Aviator's destination price is up by $100, from $1,095 to $1,195, trimming those discounts slightly. Prices for the new Aviator and the changes from the last 2021 pricing are: RWD Standard: $52,660 ($5 less) Reserve: $58,550 ($130 less) AWD Standard: $55,160 ($5 less) Reserve: $61,080 ($110 less) Grand Touring: $69.555 ($1.085 less) Black Label: $80,545 ($105) Black Label Grand Touring: $89,100 ($980 less) Another pricing quirk is that AWD has got more expensive on the Reserve trim. Sending power to the front wheels cost $2,510 in 2021, now it costs $2,530.  The Aviator doesn't appear to pair the price drops with punishments. The only big change for the 2022 model is former Monochromatic Package being given even more black-out trim and a name change to the Jet Package. The Monochromatic Package left bits of chrome on the car, such as the grille surround, fender badges, and window surrounds. The Jet Package abolishes those shiny bits in favor of gloss black trim. The body-colored mirrors also go black, as do the grille centers and the 22-inch wheels. It's meant to be available early this year, but at the time of writing, it's still not on the Lincoln configurator. When it does arrive, it can be optioned with the exterior colors Infinite Black, Pristine White, Silver Radiance, and Burgundy Velvet. The Monochromatic Package cost $2,000, the Jet Package will likely push that number up a bit. Ford Authority reports that Ford engineers have also reduced the latest Aviator's tow rating from 6,700 pounds with the Class IV Trailer Tow Package to 5,600 pounds. That package is standard on the Black Label Grand Touring trim, a cost option on other trims. The 2022 model isn't long for this world, GMA saying the 2023 enters production on May 30th.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.