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Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

2024 Lincoln Nautilus debuts with big redesign, new hybrid option

The 2024 Lincoln Nautilus is bigger, flashier and packs a new hybrid powertrain option. Take a look inside this two-row midsize SUV, and you’ll notice itÂ’s rocking a totally new tech interface not seen on any other Lincoln product, too. Starting with the new exterior, the Nautilus makes its entrance with a large grille — depending on the trim you select, four distinct patterns are available. No matter the trim, a new daytime running light runs horizontally through the grille and connects with the headlights. Lincoln played it safe with the sculpting along the sides, but the door handles are newly integrated and sit at the same level as the door trim itself. Electric buttons on the inside of the pulls activate them. The rear mimics the front with a full-width taillight. Hidden exhaust outlets give the rear end a clean and uninterrupted look. Both models seen in photos are rocking 22-inch wheels, but 20-inch and 21-inch wheels will also be available. A new powertrain lineup sees a change in direction toward the greener side of things. The NautilusÂ’ base engine is still a 2.0-liter turbocharged four-cylinder, but Lincoln says itÂ’s a new design, the same that youÂ’d find on the updated Lincoln Corsair. It makes 250 horsepower and 275 pound-feet of torque, and itÂ’s mated up with an eight-speed automatic transmission. All-wheel drive is standard across the lineup, even for the base model. As for the upgrade engine, Lincoln dropped the twin-turbo V6 in favor of a hybrid option. The hybrid pairs a 2.0-liter turbocharged four-cylinder with an electric motor and CVT. Lincoln says the total system output is 310 horsepower, and while thatÂ’s less than the 335 horses from the outgoing V6, weÂ’re not exactly heartbroken over a slight dip in power for this SUV that has almost no sporting pretenses. Lincoln tells us the hybrid system is similar to that in the Ford Maverick and Ford Escape, but features a more powerful electric motor (134 horsepower) and enhanced transmission. The utility of the Nautilus is way up versus before. Lincoln says the new Nautilus is riding on a vehicle platform not currently shared with any other Ford or Lincoln model sold here, and the idea was to end up with a much larger vehicle. With another two inches of length and two inches of width added over the outgoing model, Lincoln expanded backseat space and cargo space substantially.  Lincoln made the interior a lot more tech-forward, too.

Ford applies to trademark term 'Lincoln eGlide'

There's an epilogue to Ford's recent announcement that it's giving up on a battery-electric Lincoln co-developed with Rivian. The MachEClub forum discovered that just a week ago, Ford applied with the U.S. Patent and Trademark Office to trademark the term "Lincoln eGlide." The goods and services category details use for "Motor vehicles, namely, passenger automobiles, sport utility vehicles, electric vehicles and structural parts and fittings; electric vehicles, namely, passenger automobiles, sport utility vehicles, and structural parts and fittings." Living in an age where a small "e" is shorthand for "electric," and Ford having specified electric vehicles in the patent, the go-to guess is that this is for an electric vehicle. The inclusion of non-electric motor vehicles injects a little fuzziness. Tesla's trademark on the Model S specifies "electric automobiles" only, whereas Rivian's trademark for the R1T seeks coverage for "land vehicles" and just about every part found in or on a land vehicle.   Since Ford must have known about the end of the Rivian effort when it applied for the trademark, we suppose Lincoln has got some kind of eGlide coming no matter what. Lincoln refers to the theme of its latest cabin designs, as in the Aviator and Corsair, "Quiet Flight," and the road-scanning adaptive suspension on the Lincoln Aviator is called "Air Glide," neither term being trademarked. This leads our suspicions to eGlide becoming a vehicle component that could potentially serve a model with any powertrain, not necessarily battery-electric only, and eGlide won't be the name of the Lincoln EV that Ford says is still on the way. Another clue is that Ford included the word "Lincoln" in the term. Trademarked vehicle names such as Aviator and Corsair don't include the make, but services for vehicles do, such as the trademarks for Lincoln Connect and Lincoln Co-Pilot 360. We'll admit that a little bit of hope informs this line of thinking as well. Ford having done Lincoln the fabulous service of giving Lincolns terrific names, we'd be aghast if the Corsair and Navigator had to share showroom space with an eGlide. We've no choice but to wait for a retail product to provide answers. In the meantime, if we could just get to the bottom of this "Fastor Charge" trademark, and what's this bit about "Vandemonium?"   Related Video: