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MKC Concept is the real fresh start for Lincoln [w/poll]

We were admittedly bullish about the Lincoln MKC Concept when we introduced it to you yesterday, as we were taken aback by how cohesive the C-platform crossover is in the metal. As it turns out, so were you, dear reader. With hundreds of comments booked on our original Deep Dive story, the overwhelming temperature of the Autoblog Commenteriat is one of surprise and delight - quite an accomplishment for a marque that many had written off for dead. The reception here under the bright lights of the Detroit Auto Show appears to be no less positive, but we thought you might want a second, closer look afforded by these live photos.
Lincoln remains mum on production MKC drivetrain specifics (we're thinking it will start with the 2.0-liter EcoBoost four-cylinder out of its similarly sized Ford Escape relative, or maybe the midlevel 1.6-liter), but we shouldn't have to wait too long. The showcar is expected to closely mirror the production model (due as early as later this year), so much so that Ford global marketing boss Jim Farley explicitly told the press conference masses, "When you see the MKC, do not think concept." That's good news, as the MKC is pivotal to Lincoln's effort to rebuild awareness and consideration on the back of its MKZ sedan, a model just now going on sale. In fact, with the small crossover segment exploding, the MKC could very well turn out to be more important to the brand than the MKZ.
After seeing these new photos, are you more or less enamored with Lincoln's new concept? Leave a comment after voting in our poll below.

Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

Junkyard Gem: 1982 Lincoln Continental Mark VI Bill Blass Edition

From the 1976 through 1992 model years, Lincoln sold Designer Edition members of the Mark Series personal luxury cars. At one time or another, the Givenchy, Versace, Pucci, Cartier, and Bill Blass brands partnered with Lincoln to make snazzed-up Marks IV, V, VI, and VII. I'm always on the lookout for these blinged-out land yachts as I patrol for Junkyard Gems, and I've managed to find a handful over the years. Today, we've got a tattered-but-still-glorious Bill Blass Mark VI from the waning days of the Late Disco Period. Bill Blass got his start in the United States Army, designing phony inflatable tanks to fool the Nazis prior to the D-Day invasion in World War II. After that, his company became a major player in the fashion world, and Ford put the BB anchor design on plenty of Lincoln Marks. This Bill Blass Mark VI got red body pinstripes and red decorative belting on the leather-upholstered seats. A faux-convertible "diamond grain carriage roof" went on the Designer Edition Mark VI coupes (you could buy the '82 Mark VI Pucci Edition as a sedan). This roof is on the tattered side, but you get the idea. The "wire spoke" aluminum wheels on the Designer Edition cars look much nicer than the wire-wheel-influenced hubcaps that went on lesser Mark VIs. The Mark III through Mark V were siblings of the Ford Thunderbird, but the 1980-1983 Mark VI lived on the new Panther platform and its closest relatives were the regular Continental and Town Car. Yes, this car is a not-so-distant cousin to the Crown Victoria P71 Police Interceptors that stayed in production through 2011. Under the hood, we see the good old Ford Windsor 302 engine, also known as the 5.0 V8. Power wasn't so great— 140 horsepower and 231 lb-ft— but the curb weight of the Mark VI came in at well under two tons, a 700-pound weight reduction compared to the vast Mark V. The Mark VI seems to be the forgotten Mark, overlooked between the rococo V and the speedy Fox-based VI. A digital-tuner AM/FM radio with four speakers and cassette player was heavy-duty audio stuff in 1982. A digital instrument cluster showed the world that you were ready for… the future.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. What's not to love about the Mark VI?