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2023 Lincoln Aviator gets a few small changes, small price bumps

The 2023 Lincoln Aviator Lincoln makes a few small changes to its offer, as related by Ford Authority. On the feature side, the 12-way Comfort Front Seats for driver and passenger are gone. The bottom three trims, Standard, Reserve and Grand Touring all come with a 10-way Comfort Front Seat for the driver and an eight-way throne for the passenger. The Black Label and Grand Touring continue with their 30-way Perfect Position front seats. Outside, the Bronze Smoke Metallic and Burgundy Velvet Metallic colors depart the exterior palette, replaced by Diamond Red Metallic Tinted Clearcoat and Jewel Sandstone. The Jet Package expands availability to the base Reserve trim, no longer requiring the Reserve I package, and to the Black Label, which didn't offer it before. The package full of black trim pieces and wheels hasn't changed from when Lincoln introduced it a year ago, including bits like a solid black grille and surround, black door spears and mirror caps, and 22-inch black aluminum wheels. A similar package exclusively for the Black Label trims is called the Black Label Special Edition Package. It makes the same changes as the Jet Package while also painting the roof black. Finally, the Illumination Package for the Grand Touring PHEV adds fog lights for 2023. Prices for the 2023 model year after the $1,195 destination charge are up a little over the sums we noted when the 2022 model year debuted. Remember, however, that 2022 pricing went down on all but one trim by anywhere from $5 to $1,085. The new MSRPs are in line with model year premiums we're used to seeing from a time before industrial upheaval. The figures and their differences from 2022 are: Standard: $54,535 ($1,875) Reserve: $59,700 ($1,150) Grand Touring: $70,385 ($830) Black Label: $81,920 ($1,375) Black Label Grand Touring: $90,475 ($1,375) Engine choices don't change, those being the twin-turbo 3.0-liter EcoBoost V6 with 400 horsepower and 415 pound-feet of torque for all trims but the Grand Touring PHEV. The plug-in hybrid electrifies that engine to make a combined 494 hp and 630 lb-ft. Every Aviator shifts through a ten-speed automatic. The Aviator has sold 20,324 units so far this year. Based on figures for the past three years, we anticipate it will finish above last year's 20,324 sales and 2020's tally of 23,080 sales. A refresh expected in 2024 should bring more substantial updates and improvements.  Related video: This content is hosted by a third party.

2020 Lincoln Corsair gets a price, and there's a wide range

The 2020 Lincoln Corsair configurator is open for business, and that means we also know the luxury compact crossover's price. It starts at $36,940, including the $995 destination charge. If you try your hardest and tick every single box Lincoln lets you, it's possible to get the price above $60,000. We're not suggesting you do that like we did, but it's always interesting to know how high it can go. Read everything we know so far about the 2020 Lincoln Corsair The base price gets you a Corsair "Standard" that is equipped with a 2.0-liter turbo four-cylinder making 250 horsepower and 275 pound-feet of torque sent to the front wheels. If you want all-wheel drive, Lincoln forces the selection of the "Standard I" equipment package, which ends up resulting in a $3,600 increase. That package consists of ambient lighting, a universal garage door opener, navigation and 18-inch wheels. One of the more expensive boxes you're likely to check on the entry-level trim is the Co-Pilot360 Plus Package for $3,050. That includes a bunch of driver assistance gear like adaptive cruise control, lane centering, sign recognition and evasive steering assist. A $2,500 Premium Package nets premium leather seats, a panoramic roof and 19-inch wheels. 2020 Lincoln Corsair View 12 Photos Of course, you can skip a lot of the option and package jumping by choosing the "Reserve" trim that begins at $43,625 with some premium stuff already included. This also unlocks the ability to get the 2.3-liter EcoBoost engine, which makes 280 hp and 310 lb-ft of torque. Selecting this forces the Reserve I package and all-wheel drive onto the table, which gives you a ton of equipment, but also increases the price by $6,740. This makes the cheapest Corsair with the most powerful engine start at $50,365. You can go crazy from there, tacking on the Reserve II Package for features like adaptive suspension, ventilated front seats, heated rear seats, a heated steering wheel, 360-degree camera, wireless charging pad, digital gauge cluster and rain-sensing wipers. Like we said, this thing can get near or over $60,000 without much effort. The Corsair's base price compares favorably to other compact luxury crossovers like the $41,995 BMW X3 and $40,700 Mercedes-Benz GLC. However, adding in a desirable option like the higher-output engine brings the price up considerably.

Why Lincoln says it's loving Ellen and Conan MKC ad spoofs [w/videos]

You would think that commercial being ridiculed across the Internet would be an advertising executive's worst nightmare, but that's not necessarily the case. At least not when it comes to Lincoln and its latest campaign to promote the new MKC.
The campaign features Matthew McConaughey channeling his characters from True Detective and The Lincoln Lawyer, and was quickly spoofed by both Conan O'Brien and Ellen DeGeneres. But instead of shaking their heads in dismay at the comedy talk-show hosts' take on their ad, Lincoln and its advertising firm Hudson Rouge welcome the free publicity.
"We're flattered. Just to get out into the public mind with parodies says you've achieved a certain amount of notoriety," Hudson Rouge CCO Jon Pearce told Automotive News. "It's hard to put a dollar amount on earned media. We couldn't ask for better."