2003 Lincoln Navigation Supercharged Low Miles Over $30,000 Invested In Add'ons on 2040-cars

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Lincoln electric SUV to use Ford-backed Rivian's 'skateboard' chassis

DETROIT — A battery-powered Lincoln SUV, due in mid-2022, will be the first Ford Motor Co. vehicle built on a custom electrified chassis that resembles a skateboard, which was developed by Ford-backed startup Rivian, according to several people familiar with the program. The all-wheel-drive Lincoln SUV could compete against Rivian's R1S, an electric sport utility vehicle slated to go into production in early 2021 that will be priced from $72,500. Both models will use Rivian's so-called skateboard, a flexible platform that combines electric motors, batteries, controls and suspension. On Tuesday, Ford declined to comment. Rivian did not respond to a request for comment. The new Lincoln, which carries the internal program code U787, also could compete with premium offerings from others, including General Motors Co <GM.N>, which plans to introduce at least two new electric SUVs by 2023, one for Cadillac and one that could revive the Hummer name, sources have said. Ford invested $500 million in Rivian this year and plans to help it begin production next year at a former Mitsubishi plant in Normal, Illinois. When Ford made the investment, it said it would use Rivian's skateboard to develop its own electric vehicle, but did not disclose details. It is not clear where Ford intends to build the Lincoln SUV, which will be among the first of several battery-powered utility vehicles planned for Ford's premium brand in North America and China, according to supplier sources familiar with those programs who asked not to be identified. Ford expects to introduce a compact Lincoln electric crossover in late 2021 or early 2022 and a mid-size companion in 2023, the sources said. The U.S. auto industry plans to invest billions of dollars over the next few years to build all-electric pickups and SUVs, sectors of the market that have been among the most profitable, especially for Detroit-based automakers. But analysts have questioned whether demand from consumers and commercial customers will come close to matching production. Founded in 2009, Rivian has raised $1.9 billion from investors, including e-commerce giant Amazon, which has ordered 100,000 electric delivery vehicles from Rivian. The first Amazon vans will be built in Normal and are to be delivered in 2021. Ford aims to sell an electric F-series pickup in late 2021, sources have said.

Lincoln Anniversary Concept is the future looking at the past

Remember the Audi SkySphere concept the German automaker revealed on August 10? The long, low, meaty two-door designed in Malibu, California that previewed elements of Audi's coming design language? This is not that car. This is the Lincoln Anniversary concept, a long, low, meaty two-door designed at the ArtCenter College of Design — about an hour away from Malibu — as a potential preview of Lincoln design elements. There's clearly something in the waters of the communal car design trend pool, and we dig it. A few months ago, Lincoln announced it had partnered with the ArtCenter, inviting students to create four concepts that they'd showcase as integral parts of meaningful stories about people. The transportation students worked with classmates in other disciplines like film and animation to imagine what Lincolns might be like in 2040 and beyond, and create short films to put the concepts and stories in motion inside future worlds. One concept needed to hold two people, one to hold four, another would hold four at elevated ride height, and the largest would be a six-passenger vehicle. All of them had to deliver on Lincoln's promise of Quiet Flight driving and a theme called C.A.S.E., for connected, autonomous, shared and electric.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lincoln x ArtCenter College of Design | Quiet Flight 2040 The Glider concept served two people in sedan form, inspired by the Zephyrs and Continentals of yore. As the star of the short "Now You Drive," a son picks up his wheelchair-bound father in the Glider and puts his father in the driver's seat, placing the wheelchair in the back. The father takes the wheel and drives for the first time in years, while the autonomously-capable sedan retracts the throttle and brake pedals and manages speed on its own. Designer Jin Kim posted detailed breakdown of his development work on the Glider, as well as the short film. The page is well worth a visit.       A four-seater SUV concept in the short "Amongst the Stars" features touch-screen windows and an augmented reality panoramic roof. The protagonist gets her first taste of a wide starry night during a family trip to White Sands National Park looking through the glass, the roof aiding her curiosity with displays like highlighting and naming constellations.

Farley says Lincoln learnings in China could influence brand in US

Automotive News reports Lincoln is looking to Chinese luxury shoppers for customer service ideas. Those notions may eventually make their way back to the US in the form of new dealership training. Jim Farley, the executive vice president of global marketing for Ford, tells Automotive News, "In many ways, China will be a listening post for Lincoln in the United States. Soon China will be the largest luxury market in the world." Farley also said that in China, the Lincoln brand is currently where Lexus was when the Japanese brand first landed in the US.
Lincoln is slated to open its first Chinese dealerships in 2014. The brand is largely unknown in Asia, and Lincoln representatives have been visiting other luxury dealers in China for an idea of what buyers there expect. Lincoln has also studied non-automotive luxury shopping, paying special attention to high-end retail branding.
Of course, this whole song and dance feels awfully familiar. Lincoln has focused heavily on remaking the brand and recrafting its marketing here in the States, thus far without sufficient product to back the play. Lincoln is already late to the China game, and without the necessary products to lure buyers away from established bodies like Buick and Cadillac, Lincoln may be doomed to repeat its fate here in the US.