1999 Lincoln Navigator 4x4 on 2040-cars

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Ford's Jim Farley hints at Lincoln sales rebound

If you're a fan of Lincoln, get ready for "a really great story" come May 1. That's how Ford marketing boss Jim Farley, in a call with analysts, characterized the coming April sales report for the MKZ. At the moment, there are probably few things that the executive VP could want more than a happy ending for the ballyhooed sedan that has made people cry boo-hoo for the past six months.
The massive glass roof of the MKZ is trying to support a burden that would make Atlas tap out, and it hasn't shattered, but it has shown a few cracks. The car we called "a big step in the right direction," the embodiment of the reinvention of the brand and a test of Lincoln's commitment to a new rear-wheel drive offering was given an $8-million dollar Super Bowl ad spend earlier this year, then quality control issues during its assembly scuttled deliveries. Lincoln got over that and kept up the ad blitz, now it just wants the good work to take hold.
If Farley's not leading us on, April could be the month. He said the results (so far) show "the product is being very well-received," inventory is finally where it should be and the MKZ Hybrid is doing better than expected. It bears noting that Lincoln is offering some aggressive incentive programs at the moment, including 0.9-percent APR and $1,000 off for conquest buyers stepping out of competitors' vehicles.

Ford's J Mays feels vindicated by Fusion reception

It's hard to think back now, but the same man overseeing the design of the 2013 Ford Fusion also presided over a rather lackluster period in Ford design, highlighted by vehicles like the Five Hundred and Freestyle. With the redesigned Fusion receiving high praise, J Mays tells Automotive News that he feels vindicated from criticisms suggesting he's not a daring enough designer.
When Mays took over as lead of design in 1997, he admits to having quite an ego ("My head would barely fit through the door some days. I've long since gotten over myself") and the workload to match. With the Blue Oval's portfolio full of premium brands like Aston Martin, Jaguar, Land Rover and Volvo at that point, along with the bread-and-butter Ford, Lincoln and Mercury models, Mays certainly had quite the challenge.
It was in the mid-2000s that Mays took over just the premium brands, and took on the new title of Chief Creative Officer. At the time, Mays endured some criticism for looking backwards to retro styling, rather than setting a new standard for American car design - criticism that Mays says he is free from with the all-new Fusion.

Junkyard Gem: 1970 Lincoln Continental Mark III

The story of the Continental features plenty of fascinating plot twists during its off-and-on 1940-2020 history, and one of the most interesting is the car that resulted from the decisions of the Ford Motor Company's mighty warlord during the 1960s: Lee Iacocca. That was the 1969-1971 Continental Mark III, a car that printed bales of money for Ford. Today's Junkyard Gem is one of those cars, found in a Northern California car graveyard recently. Iacocca wanted a Lincoln to compete with Cadillac's snazzy new Eldorado coupe, and he wanted to do it on the cheap. Since the original Mustang had been so profitable in large part because it was based on the Falcon compact, the same philosophy would be used for the new Lincoln coupe. The Ford Thunderbird, which had become a well-over-two-ton behemoth by 1967, would provide the Mark III's platform; this had the added benefit of using excess production capacity at the T-Bird's assembly plant in Wixom, Michigan. Focus groups disliked the Mark III, but Iacocca and Henry Ford II ignored them and pushed forward with production. This worked out well; Mark III sales beat the Eldorado's immediately and the platform-sharing with the Thunderbird kept costs low and profits fat. Along with the Mustang and the Chrysler minivan, the Mark III stands as one of Iacocca's greatest business triumphs. These cars used to be reasonably easy to find in wrecking yards, but they've been junkyard rarities for at least the past decade. This one lived a hard life. The 460-cubic-inch (7.5-liter) V8, rated at 365 horsepower and 500(!) pound-feet of torque, was gone when I arrived. The chrome received a gold-plating treatment by a customizer at some point. It's possible that this car was once a good-looking lowrider, but that would have been decades ago. About the only remaining hint of its former opulence is the rear seat. The MSRP for this car was $7,281, or about $59,286 in 2023 dollars. The 1970 Cadillac Eldorado cost $6,903 ($56,208 now). Of course, the out-the-door cost for both cars would have been quite a bit higher, after not-so-optional options had been added by the customer. This individually decisive motorcar has no peer.