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Lincoln Aviator concept takes a shine to Shinola

At the Pebble Beach Concours d'Elegance, Lincoln is displaying a special Aviator concept that was created in collaboration with the Detroit-based Shinola brand of watches and accessories. The SUV features unique exterior design elements, but the most eye-catching aspects are found in the cabin. The interior is awash in Shinola's whiskey-colored leather, which for once in an automobile actually looks like real cowhide. The rich, brown hue contrasts sharply with off-white cloth seat inserts and more off-white on the dash and door panels. Tying the two colors together is a neat center stripe on the seats that is another Shinola signature design element. The dash and center console also are adorned with a metal mesh trim, said to be inspired by Shinola watch bands. The exterior, meanwhile, is finished in pearl white, similar to Shinola's mother of pearl watch faces. The wheels and grille insert are matte copper. For now, the Aviator Shinola concept is just a design exercise. But a good portion of the Lincoln brand's recent comeback can be attributed to its emphasis on interior design, and specifically, an imaginative use of color and materials. So, we could see Lincoln making a collaboration like this official. After all, they've done it before. A Shinola Aviator is just the hipper, modern version of the same idea that sold the Continental Mark V back in the day, as the commercial below reminds us. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

SNL, Jim Carrey late to the Lincoln MKC ad spoof party

At this point, making fun of the Lincoln MKC ads starring Matthew McConaughey is getting pretty old, though apparently Lincoln loves it. The commercials have been airing for over a month, but Conan O'Brien, Ellen DeGeneres and even South Park have all taken their swipes at the spots with the smooth-talking actor monologuing about his new luxury crossover. Saturday Night Live might have finally killed the joke in its recent episode featuring Jim Carrey.
The problem certainly isn't that Carrey does a bad job in the spoofs, and he actually pulls off a pretty good McConaughey impression. They start out as pretty direct mimicry and slowly evolve into the absurd, including cracks at McConaughey's acting career and the way he rubs his thumb and finger together. Carrey certainly raises at least a chuckle at times, though.
However, the comedian's engaging performance can't take away from the fact that SNL has arriving to this mocking party pretty late in the game. The jokes just don't feel fresh anymore, so hopefully these ads put the final nails in the coffin for the riffs - at least until the next batch of Lincoln ads arrive.