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2016 Lincoln MKX spied in production form

We're getting our first quality look at the next-generation Lincoln MKX in production guise thanks to these fresh spy shots, and they suggest styling that hews very closely to the concept from earlier this year. Compared to the showcar, the headlights aren't quite as well integrated into the grille, but these LED units still attempt to nicely wrap the split-wing grille across the entire face of the vehicle. Beyond that, the two vehicles quite similar, though. The shape of the lower air dam is practically identical – just with some extra plastic for the production version. The hint of a character line running down the side also makes the resemblance easy to spot, despite this tester's polka-dot camouflage. At the rear, the taillights stretch across the hatch with integrated exhaust outlets below. Even the twin-spoke wheels are comparable to the concept. Also, look carefully at these spy shots, and you can notice Lincoln apparently testing two different trims. One has LED headlights with front and rear parking sensors (pictured above), and the other shows projector lights with the sensors only at the rear. The next-gen MKX will launch in 2015 and will be the first model in Lincoln's lineup to benefit from the deal with Harman to use its high-end Revel audio system. Check out the gallery to get a mildly camouflaged sneak preview of the company's future luxury crossover.

Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Lincoln considering giving cars real names again

Enthusiastic reaction to the Continental concept might be the death knell for Lincoln's alphabet soup of monikers. "Without divulging the future, we're very excited about the Continental name and the attention it's gotten," Ford President of the Americas Joe Hinrichs said to Automotive News. Hinrichs admitted that the current MK names could confuse those not familiar with the models. Hinrichs suggested that one way Lincoln might differentiate itself was to "leverage its heritage." While this is certainly nothing explicit, the talk could be an indication of an upcoming overhaul for the brand's naming scheme. The Continental is set to hit the market next year as a replacement for the MKS as the company makes a major push into China. Lincoln bosses reportedly gave the designers the model name as inspiration for what to create. The brand's health has slowly been improving since former Ford CEO Alan Mulally was ready to completely kill the brand. Last year, a new boss was appointed to the helm, and there were reports of a modular platform under development. Let us know in Comments what Lincoln names you want to see revived. The Town Car is likely the best-known model from the brand after the Continental, and Zephyr has fairly recent history as the brief moniker for the MKZ. Related Video: