Lincoln Mark V 1978 on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

China-market Ford Edge spotted testing in Spain with a mystery wagon

There are a few threads to put together for this one. The U.S.-market Ford Edge and Lincoln Nautilus have been rumored to meet their ends during the 2023 model year; contract negotiations pointed to the Oakville Assembly Plant that that builds being converted to build five Ford electric vehicles in 2025. On top of that, we've heard years of rumors about a Ford Fusion Active wagon-esque product that would challenge the Subaru Outback and fill a perceived gap in the U.S. lineup. We're not sure what the Ford vehicles in the spy shots above are, nor were the spy photographers who caught them during hot weather testing in Spain. And we mean vehicles, plural, details like the side mirror attachment points, DRL signatures, rear bumpers and muffler orientations pointing to these being two products. Here are our guesses. One of them is almost certainly the new Ford Edge that will debut soon for the Chinese market (above and below). Motor1 saw that the Chinese Ministry of Industry and Information Technology published photos of that country's newest Edge in two configurations, a lesser trim that can seat five or seven, and a top trim that seats seven only. The camouflaged car in the gallery above with the mirrors that mount on the door would be the same vehicle. The headlights on the China-market Edge feature the same central, stacked DRLs instead of the single lower and side DRLs of the other vehicle. The taillights are temporary units, but they match the squared vertical design of the new crossover. And the rear bumper of the Chinese Edge features the same slanted cutout in the middle, and beneath that, the same enormous muffler on the driver's side of the car. Look more closely, and one can also spot the way the sheetmetal flicks up at the C-pillar then descends to the D-pillar. Engineers tried to hide it with camo, but it's there. Ford Authority believes the other vehicle, the one with the side mirrors mounted at the base of the A-pillar, could be a new Lincoln Nautilus. Ford's Changan Hangzhou plant in China builds the Edge and its sister Lincoln product for that market. Although both are presumed to be headed for the grave here, one is clearly carrying on over there, so there's no reason to believe the other wouldn't as well.       The big mystery is whether one of these is the Ford Fusion Active. Well, a bigger mystery would be to figure out if the Fusion Active is even a thing anymore, or if we — including Ford — collectively imagined it.

2020 Lincoln Aviator Grand Touring plug-in hybrid range, fuel economy revealed

The range-topping 2020 Lincoln Aviator Grand Touring plug-in hybrid luxury crossover finally has official fuel economy ratings. The electric range is 21 miles, and when the battery is exhausted, gas-only combined fuel economy is 23 mpg. The EPA's combined electric and gas test loop yielded 56 mpg-e. These numbers make the Aviator Grand Touring the most frugal version of the three-row luxury crossover, with the next most efficient one being the rear-drive non-hybrid model at 21 mpg combined. When going by gas-only fuel economy, though, the Aviator Grand Touring's non-plug-in cousin, the Ford Explorer Hybrid, returns up to 28 mpg combined with rear-wheel drive, and 25 mpg with all-wheel drive. It has much less power at 318 horsepower and 322 pound-feet of torque, compared to the Aviator Grand Touring's 494 horsepower and 630 pound-feet of torque. The luxury plug-in hybrid crossover segment is quite small right now. The closest competitor to the Aviator Grand Touring is probably the Porsche Cayenne E-Hybrid. It has a shorter electric range of 13 miles, and its gas-only fuel economy is a slightly worse at 22 mpg. The Porsche is less powerful with 455 horsepower and 516 pound-feet of torque, and its base price of $82,450 exceeds the Lincoln's $69,895 price. The Mercedes-Benz GLC 350e splits the difference on efficiency with a worse 10-mile electric range, but a better gasoline fuel economy of 25 mpg combined. This could improve for 2020, as the updated model will have a larger battery. It's cheaper, too, at $51,645, but it's also a full size smaller than the Lincoln.