Lincoln Continental Mark Iv on 2040-cars

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2004 Lincoln Mark X concept car goes to auction

Twenty years ago, retro design was arguably at its apex (though it's really never gone away, either here or in other markets). And apparently Ford and Lincoln were considering a way to offer even more retro two-door goodness out of the Thunderbird, which was a couple years old in 2004. The result was the Lincoln Mark X concept car, which is pretty much a rebadged Thunderbird with a couple of unique features. It never went into production, but if you really had your heart set on it, this is your chance to make the sole example your own. At a glance, you might not notice the Thunderbird connection, especially with the top down. The Mark X leans heavily on the '60s Continentals with its wide chrome grille and subtle integrated headlights. It also features the distinct chrome trim that runs along each edge of the car from the headlights all the way back to the tailpipes. It also features slender, wide rear taillights, and a dramatically sloping rear fascia with a sharp edge where the tailpipes lurk. The Mark X also has the party piece of the then-trendy power retractable hardtop. It even had glass panels in the roof, kind of like the later VW Eos. But look a little longer, and you can see the similarities. The proportions, and especially the hardpoints around the doors and windshield, are pretty clearly straight off the Thunderbird. And as contemporary reporting showed, everything mechanical in the vehicle was the same as the Thunderbird, from the powertrain to the suspension. It gets the same 280-horsepower 3.9-liter V8 and five-speed automatic as the T-Bird, along with rear-wheel drive. The interior is much more of a departure from the T-Bird, though. It has the retro dual cowl dashboard that would later appear in other Lincoln products including the Zephyr, Navigator, Aviator and MKX. The MKX of course was actually a Ford Edge-derived, front-drive-based SUV, and so hardly related to this Mark X concept, but it did at least have a similar Continental-style grille when it launched. To a certain extent, it's a little bit surprising the Mark X didn't get a green light for production. Since all the mechanical bits were already in production, and not just in the Thunderbird. The platform, called DEW98, was a unique rear-drive platform with fully independent suspension that was used in the Ford Thunderbird, Lincoln LS sedan and Jaguars S-Type and XF. They all were offered with the same 3.9-liter V8, too, with V6 variants of the LS and Jaguars.

Farley says Lincoln learnings in China could influence brand in US

Automotive News reports Lincoln is looking to Chinese luxury shoppers for customer service ideas. Those notions may eventually make their way back to the US in the form of new dealership training. Jim Farley, the executive vice president of global marketing for Ford, tells Automotive News, "In many ways, China will be a listening post for Lincoln in the United States. Soon China will be the largest luxury market in the world." Farley also said that in China, the Lincoln brand is currently where Lexus was when the Japanese brand first landed in the US.
Lincoln is slated to open its first Chinese dealerships in 2014. The brand is largely unknown in Asia, and Lincoln representatives have been visiting other luxury dealers in China for an idea of what buyers there expect. Lincoln has also studied non-automotive luxury shopping, paying special attention to high-end retail branding.
Of course, this whole song and dance feels awfully familiar. Lincoln has focused heavily on remaking the brand and recrafting its marketing here in the States, thus far without sufficient product to back the play. Lincoln is already late to the China game, and without the necessary products to lure buyers away from established bodies like Buick and Cadillac, Lincoln may be doomed to repeat its fate here in the US.

2020 Lincoln Aviator Grand Touring plug-in hybrid range, fuel economy revealed

The range-topping 2020 Lincoln Aviator Grand Touring plug-in hybrid luxury crossover finally has official fuel economy ratings. The electric range is 21 miles, and when the battery is exhausted, gas-only combined fuel economy is 23 mpg. The EPA's combined electric and gas test loop yielded 56 mpg-e. These numbers make the Aviator Grand Touring the most frugal version of the three-row luxury crossover, with the next most efficient one being the rear-drive non-hybrid model at 21 mpg combined. When going by gas-only fuel economy, though, the Aviator Grand Touring's non-plug-in cousin, the Ford Explorer Hybrid, returns up to 28 mpg combined with rear-wheel drive, and 25 mpg with all-wheel drive. It has much less power at 318 horsepower and 322 pound-feet of torque, compared to the Aviator Grand Touring's 494 horsepower and 630 pound-feet of torque. The luxury plug-in hybrid crossover segment is quite small right now. The closest competitor to the Aviator Grand Touring is probably the Porsche Cayenne E-Hybrid. It has a shorter electric range of 13 miles, and its gas-only fuel economy is a slightly worse at 22 mpg. The Porsche is less powerful with 455 horsepower and 516 pound-feet of torque, and its base price of $82,450 exceeds the Lincoln's $69,895 price. The Mercedes-Benz GLC 350e splits the difference on efficiency with a worse 10-mile electric range, but a better gasoline fuel economy of 25 mpg combined. This could improve for 2020, as the updated model will have a larger battery. It's cheaper, too, at $51,645, but it's also a full size smaller than the Lincoln.