Continental Mark V Bill Blass Designers Edition on 2040-cars

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Lincoln Star Concept provides a glimpse of four upcoming EVs

The auto industry is in the midst of what has been called a once-in-a-century transformation as it shifts to zero-emissions propulsion. As it happens, this year also marks Lincoln’s 100th anniversary. There were actually Lincolns a few years earlier, but Lincoln counts Feb. 4, 1922, when Henry Ford purchased the company, as its birthday. Like many, Lincoln wants to electrify its lineup, and plans to introduce four new battery-electric vehicles by 2026. Today it unveiled the car that will inform that future, the Lincoln Star Concept. “ItÂ’s a clean-sheet of paper to help us get through the next four products,” chief exterior designer Earl Lucas told Autoblog at a preview. But when asked whether it's a crossover, LincolnÂ’s representatives resist dropping it into any existing categories. Global Design Director Kemal Curic describes it as a “new species.” It lacks the upright, two-box design of crossovers and SUVs dotting AmericaÂ’s roads. Instead it has a dramatically raked A-pillar and an even more acutely angled rear. The greenhouse area tapers towards the rear, and the main body has a distinct anti-wedge silhouette. To these eyes, it has almost wagon-like proportions. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The other hallmark of the Star is its use of lighting. Illuminated surfaces can be found throughout the car — on logos where badges would normally reside, on a thin band that outlines the roof, and on fingernails that trace the wheel arches. ThereÂ’s also an unmissable light bar that spans the leading edge of the nose before curving up over the fenders and to the A pillars. ItÂ’s reminiscent of the chrome strips on the blade-like fenders of the 1961 Continental, but the designers we talked to denied that resemblance. The Star is decidedly anti-chrome, and lighting takes the place of that brightwork. Throughout our walkaround, designers used phrases that evoked a jet age view of transit. “ItÂ’s the journey, not the destination,” said Lucas. Curic uses the term “in flight” when talking about driving modes. Chief interior designer Robert Gelardi called it “the romance of travel.” ItÂ’s as if the Star was channeling a time when Lincolns like the Continental Mark II, once the most expensive domestic car ever sold, bore the American standard around the world and went toe-to-toe against the likes of Rolls-Royce.

2015 Lincoln MKC

Back in 2012, Lincoln claimed its comeback bid was finally underway with the new-for-2013 MKZ. But don't you believe them - the renaissance won't actually begin in earnest until the shapely compact crossover seen here reaches showrooms in big numbers. That's because while the four-door MKZ was indeed a proper step toward rebirth, the 2015 MKC is the first wholly conceived vehicle under Lincoln as a standalone brand, a move first announced back in 2012.
That's an important distinction, because Lincoln's newfound emancipation from Ford's design and development processes has given the struggling marque both the corporate wherewithal and the will to develop a more fully formed product. The four-wheeled result seen here is a surprisingly cohesive luxury CUV, one with significantly more aesthetic and dynamic separation from its Ford Escape sibling than the MKZ and its Fusion counterpart. Said another way, after flogging Lincoln's latest for hundreds of miles over canyon roads outside of Santa Barbara, we've come to understand that this is far from a re-grilled Dearborn special with luxury tinsel - it's a bona fide standalone product that readily displays the sort of clear differentiation seen in platform cousins like the Audi Q5 and the Volkswagen Tiguan. It's the real deal.

Lincoln owners in San Diego, your chauffeur awaits

In an effort to make up lost market share, Lincoln is trying desperately to differentiate itself from other luxury automakers. The automaker is offering and expanding a number of services aimed at setting itself apart not only from Mercedes-Benz, Lexus, and Audi, but also the Fords that so often share showroom space. One such offering, the Lincoln Chauffeur, is expanding beyond its initial rollout in Miami, Florida, across the country to San Diego, California. The concept is simple. For $30/hour, a chauffeur will drive you around in your own vehicle, stopping at the store, the gas station, or even at school to pick up the kids. The chauffeur can do these things with or without you present, meaning the driver can drop you off at the airport and return the car home, allowing others to use the car rather than leaving it parked at the airport. The service is available to old and new Lincoln owners, though the former get eight free hours to try the service. San Diego was part of a planned expansion. If things continue to go well, look for further rollouts in cities across the country. Related Video: News Source: Lincoln via Automotive News Lincoln Ownership